|By Andy Beaupre||
|January 27, 2010 10:30 PM EST||
To borrow a line from Scrooge, "I'm as giddy as a drunken man." With today's Apple iPad intro, it feels like Christmas.
I was glued to Engadget's live blogfeed of the announcement. Apple is leveraging its iPhone technology in a new tablet format, adding bells and whistles like unlocked, no contract, and cheap 3G data plans, a keyboard dock and the iBookstore.
But once again, as we've seen in the past with Apple, the whole is larger than the sum of the parts. In the tech industry we pay homage to "innovation" as the ultimate springboard for leadership positioning and killer differentiation. Who does it better than Apple? Lots of companies make products, but only a few reinvent how we learn, communicate and experience. Remember trying to use a pre-iPod Mp3 player?
Mine was a Diamond Rio; frustrated and ticked off are two reactions that come to mind. Remember how you felt the first time you used an iPod? For me, it was the same feeling I get when I step foot in a new country. Wow, this is someplace different, and it's cool, and a little scary but I'm happy to be here and I want to discover this new place. The iPod wasn't just innovative because of its simple design and intuitive ease of use. T
he kicker was the iTunes store - it gave us a whole new way to stay on top of music, broaden our horizons, consume and share at far less cost. The entire experience of finding and listening to music was transformed. I used to think it was de rigueur to be able to stay in touch via e-mail on my mobile phone. But now as an iPhone user, I can't fathom how I was satisfied with a device that made surfing the web painful and offered little else.
The iPhone gives me a broader, more fulfilling experience. While typing is a little less speedy, I now have - in one device - painless Internet, much better viewing, a decent camera, games, nifty video, all the music I love, instant social networking connections, an e-book reader and access to over 140,000 apps. Nice trade-up.
The iPad holds similar promise.
If I was a newspaper or magazine publisher, I'd be re-energized. This device has the potential to reinvent the publishing industry like iTunes reinvented the music industry. As I watched today's New York Times demo during the iPad intro, it reminded me of the Harry Potter movies where animated video moves across "The Daily Prophet" student newspaper.
The iPad features drop down context menus; re-sizing of pages with a pinch; and embedded video inside articles.
This is a reinvention of how we read and learn. Consumer and business-to-business brands will endear themselves to their customers - and win - if they focus on innovating customer experiences vs. merely announcing feature-rich products. The former is a benefit-laden differentiation that's damn hard to disrupt.
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
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With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Nov. 28, 2015 12:00 PM EST Reads: 553
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Nov. 28, 2015 08:45 AM EST Reads: 441
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With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
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