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Rapport sur l'animation « PES (Peace Eco Smile) » de TOYOTA X STUDIO 4C à la Japan Expo Belgium et annonce d'une exposition à l'Anime Festival Asia 2012

TOKYO, 3 novembre 2012 /PRNewswire/ -- Toyota Motor Sales & Marketing Corporation (TMSM) expose actuellement à la Japan Expo Belgium (http://www.japan-expo.be/) à Bruxelles, où elle présente « PES (Peace Eco Smile) », une animation réalisée en collaboration avec STUDIO4C pour représenter une attraction de Japanimation et le monde réaliste de PES.

(Photo : http://prw.kyodonews.jp/opn/release/201211028058/ )

TMSM a également annoncé sa participation à l'Anime Festival Asia (AFA) 2012 à Singapour à partir du 10 novembre. Par le biais de ces expositions internationales, TOYOTA transmettra l'incroyable esprit du Japon ainsi que les valeurs nouvelles et la créativité unique d'une entreprise japonaise ayant une envergure véritablement mondiale. Elle ambitionne de rehausser le secteur japonais du contenu en soutenant de manière proactive les jeunes stylistes, artistes et studios japonais et en les présentant au reste du monde.

Sur le stand PES de la Japan Expo Belgium, les événements concernant le jeu NaSuBi Throwing Game ont suscité beaucoup d'enthousiasme de la part des visiteurs. Figureront parmi les points exposés tous les épisodes de PES et la présentation des produits associés, ainsi qu'une bande-annonce diffusée sur la scène principale de la Japan Expo.

En plus de la présentation de Japanimation, TOYOTA a collaboré avec Discover Japan (http://www.sideriver.com/discoverjapan/), le magazine faisant la promotion d'une redécouverte de la culture japonaise, pour présenter des gobelets originaux (créés par Loufas Life Design Systems) nés des concepts de la régénération et des rencontres fortuites par le biais de l'esthétique et du design, des aspects très présents dans les valeurs innées et le charme de la culture japonaise.

Nous nous rendrons ensuite à Singapour les 10 et 11 novembre pour l'AFA (http://www.animefestival.asia/afa12/), où son exposition comprendra des projections de PES en intégralité ainsi que des apparitions du personnage, Su.

Les expositions présenteront également l'application Backseat Driver pour iPhone, le premier projet pour ToyToyota réalisé en collaboration avec l'unité de création PARTY pour apporter un côté amusant à la mobilité automobile, ainsi que FT-86 World Report (créé par DNP + Jetman), une application permettant de faire apparaître une voiture Toyota de 86 dans des photographies prises avec votre téléphone.

TMSM espère que ces expositions deviendront des sites aidant à répandre la nouvelle créativité découlant de collaborations avec de jeunes talents, et permettant aux personnes de profiter de ses merveilles.

Contact :
Takao Minai, Hiroshi Inagawa
Toyota Motor Sales & Marketing Corporation
Tél. : +81-565-23-0720/0727
E-mail : [email protected]

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