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More Than One-Quarter of U.S. Adults Will Use a Smartphone or Tablet for Holiday Shopping, Finds New Survey

CouponCabin Mobile App Launches New Features to Make Holiday Shopping Easier

WHITING, Ind., Nov. 5, 2012 /PRNewswire/ -- Convenience is key for shoppers during the busy holiday season, so many plan to embrace the use of their smartphones or tablets to save time and money. A new survey finds that more than one-quarter (27 percent) of U.S. adults will use their smartphone or tablet for their holiday shopping this year. In addition, 83 percent of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience. This survey was conducted online nationwide by Harris Interactive on behalf of from September 26th – 28th, 2012 among 2,523 U.S. adults aged 18 and older.

The majority of smartphone users who plan to use their devices for shopping this year will use them for research. Seventy percent said they will use their smartphone to do research ahead of their shopping trips, while 59 percent will use it to do research in-store. When asked what else they will use their smartphone for this shopping season, U.S. adults said the following:

  • Make a purchase – 58 percent
  • Redeem coupons – 53 percent
  • Search for coupons – 48 percent
  • Other – 5 percent

"With mobile devices making many everyday tasks easier, shoppers are embracing them this holiday season," said Jackie Warrick, President and Chief Savings Officer at "Not only will shoppers use them to make purchases and trim their to-buy lists, but the research they do on them will help save time, make good buying decisions and ultimately, save money."

In addition to using mobile devices to keep their shopping on track and find coupons, shoppers are interested in taking their traditional coupons and loyalty cards into the digital age. In fact, 67 percent said they would be at least somewhat likely to use a barcode-scanning app to scan coupons and save for later use, with 12 percent being very likely. Sixty-nine percent would be at least somewhat likely to download an app on their smartphone which allowed them to keep multiple store loyalty cards in their smartphone instead of loose in a wallet or purse.

To answer that demand, CouponCabin's mobile app has launched two new features. "My Coupon Camera" gives app users the ability to transform paper coupons into digital versions that will be stored in the app and can be easily scanned by cashiers at checkout. Users take a picture of a coupon, scan the bar code and save it to their device as a digital coupon. To ensure better organization, users can add labels, descriptions and expiration dates to their coupons.

With the new "My Loyalty Card feature" users can simply snap a picture of a loyalty card, such as their grocery store member savings card or drug store discount card, and scan the barcode to create a digital card that is stored in the app. All they have to do at checkout is present their device to the cashier for scanning.

In addition, the CouponCabin Newsflash, a constantly updated stream of dozens of coupons and offers per day, is now available on CouponCabin's mobile app. With Newsflash on their mobile devices, shoppers will never miss a great deal while they're on the go.

For more information, please visit:

Survey Methodology:

This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from September 26th – 28th, 2012 among 2,523 online adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan, [email protected].

About offers the broadest selection of high-quality, guaranteed-to-work coupons on the web. With online coupon codes, printable in-store coupons, grocery coupons, local deals, free samples and more, is the ultimate one-stop-shop for coupons of every variety. Consumers can also be the first to know about the best coupon deals available with CouponCabin's Newsflash, a constantly updated and innovative new feature with dozens of breaking offers each and every day. Shoppers have saved nearly $350 million since the CouponCabin's foundation in 2003, and the average user saves $19 in just 80 seconds. With Newsflash, customized email newsletters, mobile apps for iPhone, Android and iPad, downloadable browser savings alerts and exclusive coupons, shoppers will never miss out on a great deal with  

Media Contact:
Allison Nawoj
[email protected]


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