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G-Technology™ Announces Grand Prize Winner of its First Annual "Driven Creativity" Awards Competition

Creators of "The Ballad of Poisonberry Pete" Win Cash and Prizes; Research also Shows that More Than Half of Entrants are Self-taught

SAN JOSE, Calif., Nov. 5, 2012 /PRNewswire/ -- G-Technology, a leading developer of innovative storage solutions engineered specifically to meet the needs of the content creation and Apple® Mac® communities today announced the grand prize winner of its "Driven Creativity" 2012 awards competition. The highly competitive awards competition – a first of its kind for G-Technology in the U.S. – drew nearly 600 submissions from professionals and amateurs across the country in short film, photography, animation, GoPro® Active and music categories.  Open from June 19 to Sept. 24, 2012, the competition was designed to recognize established and up-and-coming talent, with all entrants having an equal chance of winning, regardless of size and budget within each category.

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Uri Lotan, Elizabeth McMahill and Adam Campbell,  computer animation students at Ringling College of Art and Design, are the grand prize winners and will receive $5,000, an innovative G-Technology 8TB G-RAID™ with Thunderbolt external storage solution and will have their work showcased at G-Technology's gallery event for their winning animation, "The Ballad of Poisonberry Pete." Entered in the amateur animation category, the piece is a witty cowboy pie Western that focuses on Poisonberry Pete, the baddest pie in the yeast who comes to town looking for trouble. Using clever pie puns, jokes and characters, this animation – from voicing, story, animation, lighting and rendering – is expertly executed.

"Winning this award truly solidifies the many reasons we have fought to keep our passion alive for so many years," said Lotan. "We are incredibly grateful G-Technology offered artists like us a creative forum and the opportunity to showcase our work among the masses throughout the contest and gallery event in New York. We hope this win inspires other students and artists to keep their drive to succeed in the industry and to continue to do what they love."

A jury panel of G-Technology's expert G-TEAM members and industry professionals judged the shortlist of candidates to decide the grand prize winner and winners and runners-up in each category. Decisions were based on the uniqueness, quality, creativity and the resourcefulness that went into achieving the end result of each category winning entry. Judges included DJ 2ndNature, Alex Buono, Clifton Collins Jr., Jeremy Cowart, Lucas Gilman, Ken Kaminesky, Vincent Laforet and MC Lars. Learn more about the judges here. To see other category winners, including the "People's Choice" and runners-up, visit:

Open to the public, the G-Technology Driven Creativity gallery event will be held on November 7-11 in New York City at Gallery 69 (69 Leanard Street, New York City).  "The Ballad of Poisonberry Pete" as well as additional category winners and runners-up artwork from the Driven Creativity competition will also be available for guests to view. The gallery opening event will take place on November 7 from 6:00 to 9:00pm. Please RSVP to

"G-Technology is proud to honor the unique work, talent and dedication that went into all of this year's entries," said Mike Williams, vice president and general manager, HGST Branded Business. "Recognizing and rewarding talent within the creative community helps build and foster future artists and we want to say thank you to everyone who submitted a project."

What Makes a Creative Person Tick?
The Driven Creativity competition celebrates creative accomplishments in multiple disciplines from all over the world. As part of the competition, G-Technology conducted a survey with entrants who participated in the U.S. and European 2012 Driven Creativity competition to gain a deeper understanding of what drives the creative community.  The results paint a picture of highly dedicated individuals who are willing to sacrifice a lot to answer their creative calling.

Based on survey results, passion (80 percent) is what drives their creativity versus adventure/challenge (18 percent) and recognition/fame (2 percent), with day-to-day life experiences (47 percent) influencing their creativity.  

Although 51 percent said their parents did not support their career in the arts, 64 percent said they started at age 18 or younger, with 56 percent being self-taught, 22 percent attending a trade or art school, and 17 percent claiming it was their natural ability.  And they'd never give up their passion. Thirty-nine percent said they'd give up Facebook® and 2 percent said they'd give up their best friend in order to keep practicing their artistry.

What's most time-consuming about the creative process? Thirty-six percent of respondents said post-production, followed by production (21 percent), developing the initial idea (28 percent) and pre-production (15 percent).  As for the storage solution they couldn't live with out, 39 percent said a high performance RAID solution for pre- and post-production.

Stay connected with G-Technology:
G-Technology storage solutions are engineered specifically to meet the needs of the content creation and Apple Mac communities, including heavy users of multimedia content, Final Cut Pro® and Adobe® Premiere® Pro audio/video specialists, and other pre/post production professionals. From portable drives to ultra-fast, multi-drive RAID storage, G-Technology's USB, FireWire, eSATA, SAS and wireless storage solutions support virtually all levels of A/V production and can be found in post-production facilities worldwide.

Keep updated with further news about the gallery exhibition and G-Technology, by connecting to G-Technology's social network channels:

Tumblr®: G-Technology
Facebook: G-Technology
Twitter®: @GTechStorage
YouTube®: GTechStorage

About HGST
HGST (formerly known as Hitachi Global Storage Technologies or Hitachi GST), a Western Digital company (NASDAQ: WDC), develops advanced hard disk drives, enterprise‐class solid state drives, innovative external storage solutions and services used to store, preserve and manage the world's most valued data. Founded by the pioneers of hard drives, HGST provides high‐value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. HGST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit the company's website at  

G-Technology external hard drives serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices or online services.

G-Technology and G-RAID are trademarks of HGST, a Western Digital company, or its affiliates in the U.S. and/or other countries. Western Digital, WD, and the WD logo are registered trademarks of Western Digital Technologies, Inc. All other trademarks are properties of their respective owners.

For more information contact:

Erin Hartin


Office: 303-284-7790

[email protected]

Katie Watson

Voce Communications

Cell: 408-439-2002

[email protected]

SOURCE G-Technology(TM)

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