Welcome!

Wearables Authors: Liz McMillan, Elizabeth White, Shelly Palmer, Pat Romanski, AppDynamics Blog

News Feed Item

Allrecipes, Better Homes and Gardens and Campbell's Join to Create the Best Thanksgiving Ever

Pinterest Sweepstakes and Inspiration Boards Capture America's Favorite Recipe and Decorating Ideas as Millions Prepare for Thanksgiving

SEATTLE and NEW YORK, Nov. 5, 2012 /PRNewswire/ -- As 87 percent of home cooks prepare for Thanksgiving gatherings, Allrecipes.com, the world's #1 digital food brand, and Better Homes and Gardens, the nation's leading women's magazine brand, join with Campbell's to help busy, family-focused women create a memorable celebration this Thanksgiving through a Pinterest sweepstakes titled "Best Thanksgiving Ever."

(Logo: http://photos.prnewswire.com/prnh/20120723/SF44086LOGO)

Thanksgiving is social by nature—spending time with friends and family and giving thanks are what Americans love most about the holiday, according to Allrecipes' 2012 Holiday Attitudes and Behaviors Survey and Measuring Cup Report*. The survey also found that nearly half of American women will turn to social media for inspiration this Thanksgiving. The "Best Thanksgiving Ever" sweepstakes provides a vehicle for Thanksgiving planners to share and inspire one another with Thanksgiving recipes, decorating tips and traditions that uniquely define their special day. It is also an opportunity for one lucky cook to win a $5,000 grand prize, and five other cooks to give thanks for their $1,000 winnings.

"According to our recent 2012 Better Homes and Gardens Food Factor survey**, home cooks are investing more resources and energy into creating exceptional special occasion meals which call for more time and ingredients," said Gayle Butler, Meredith National Media Group EVP and Better Homes and Gardens editor-in-chief. "Our readers, and home cooks everywhere, want to get the most out of these memorable holiday moments where family and friends gather to celebrate, and eat, together."

"Thanksgiving is the biggest food holiday of the year, and for Allrecipes, the most important thing is providing our community with seamless access to the resources they need to make the meal and celebration a success," said Lisa Sharples, president of Allrecipes. "Leveraging Pinterest for the 'Best Thanksgiving Ever' campaign allows us to visually showcase top-rated recipes and tips, and encourages our community to share their favorite things about Thanksgiving with others—which really is the whole premise behind the day—sharing a special day and meal with friends and family."

Adam Kmiec, director of global digital marketing and social media at Campbell Soup Company states, "Our vision at Campbell is clear: We want to be the most digitally fit CPG organization in the world. A major part of being fit is being able to match the tempo of our consumers and the overall marketplace. This program clearly demonstrates that 'digital fitness' is not just about words, it's about action. With Allrecipes and Better Homes and Gardens, we're bringing a program to our consumer that's based on insights and is clearly tied to how our consumers are looking for cooking inspiration."

How America Will Celebrate Thanksgiving
So how do Americans plan to celebrate this year? According to the Better Homes and Gardens Holiday and Entertaining Survey***, make-ahead recipes, especially do-ahead desserts, are most helpful when it comes to preparing for Thanksgiving. According to Allrecipes' holiday survey, the size of gatherings, food budgets and menus will be fairly consistent with last year. What is new, however, are the tools and resources women will rely on to plan and prepare for the biggest meal of the year.

  • Past favorites (78 percent) and recipe websites (73 percent) will be the top holiday recipes resources.
  • 45 percent of home cooks will visit social sites to share their favorite Thanksgiving recipes, traditions and decorating ideas through photos, videos and posts.
  • 20 percent say "having a video demonstration available" is important/extremely important when selecting dishes for their holiday table.
  • Cooks with mobile devices (tablets and smartphones) will use them throughout each phase of planning and preparation, including recipe selection (70 percent), making shopping lists (36 percent), watching how-to cooking videos (20 percent) and staying connected with family and friends (70 percent).

Allrecipes.com: Ultimate Resource for Thanksgiving
With thousands of top-rated Thanksgiving recipes—from classics such as Homestyle Turkey, the Michigander Way to more exotic side dishes such as Holiday Cranberry Chutney—Allrecipes will be the go-to resource for Thanksgiving meal planning, expecting 28 million visitors across desktop and mobile devices the week leading up to Thanksgiving day—a 35 percent increase over 2011.

Home cooks in need of last-minute Thanksgiving help can turn to Allrecipes.com's Recipe Buzz, where thousands of community members can be found answering questions for other home cooks 24 hours a day.

Additional resources include:

  • Thanksgiving Recipes video collection including the most popular Thanksgiving recipes in video form so home cooks can see the directions step-by-step.
  • Allrecipes Thanksgiving pages feature everything needed for a fantastic Thanksgiving meal— including top-rated recipes, how-to videos, ready-to-go menus, helpful articles and time-saving recipe scaling tools for large family feasts.
  • Allrecipes Dinner Spinner app for Droid, iPhone, Kindle and Windows phones: The #1 recipe and shopping app, with 15 million downloads, is the perfect mobile resource for Thanksgiving planning and prep.
  • Allrecipes.com Your Kitchen Inspiration app for the iPad. Be inspired by the top-rated Thanksgiving recipes at your fingertips.
  • Allrecipes Video Cookbook, newly available for Windows 8, is optimized for watching while you cook! You can browse seasonally-relevant recipe ideas and videos, with revolutionary step-by-step video synced to written recipe directions. This allows viewers to pause or move ahead or back in the video just by touching the corresponding step in the written recipe directions.
  • Check out the Thanksgiving in a Minute video for an overview of the resources Allrecipes offers for Thanksgiving. 

Better Homes and Gardens: The Trusted Source for Holiday Content
Better Homes and Gardens has been a trusted source for holiday content for decades, and with 47 percent growth in Comscore as of September, increasingly women are turning to the brand for holiday content online as well. During the weeks and months leading up to Thanksgiving, women find thousands of ideas to make their Thanksgiving traditions special, including: videos and how-to's to create Thanksgiving centerpieces, crafts that use fall leaves and even tools to help her find holiday decorations that match her style.

*The Allrecipes 2012 Holiday Attitudes and Behaviors survey and Measuring Cup Report data are based on an online survey of 1,434 U.S.-based participants fielded on the site in September, 2012. For more information, contact Allrecipes.com.

**The 2012 Better Homes and Gardens Food Factor survey data is based on an online survey of 2,000 U.S.-based participants fielded via independent panel in June, 2012.

***Better Homes and Gardens Holiday and Entertaining Survey - an online survey of 14,000 respondents fielded to the 100 Days of Holidays email newsletter list of over 1.2 million holiday enthusiasts in January, 2012. For more information on both surveys, contact Better Homes and Gardens.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multiplatform brand with 18 web and mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

About Better Homes and Gardens
Reaching approximately 40 million readers every month through the magazine, the Better Homes and Gardens brand extends across the web, tablet, mobile, social, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their home and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com.

About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

CONTACTS:




Stephanie Robinett 

Patrick Taylor                                                   

Allrecipes.com

Better Homes and Gardens                        

[email protected]

[email protected]                 

206.708.9271

212.551.6984                                                     

SOURCE Allrecipes.com; Better Homes and Gardens

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...