Welcome!

Wearables Authors: William Schmarzo, Mauro Carniel, Rostyslav Demush, XebiaLabs Blog, Pat Romanski

News Feed Item

Chic Outlet Shopping ® kündigt die Einführung einer Tragetasche in limitierter Auflage der Marke (RED) an, die in Zusammenarbeit mit Helena Christensen im Rahmen der "(RED) is the new Black"-Kampagne entworfen wurde

LONDON, November 7, 2012 /PRNewswire/ --

Chic Outlet Shopping ®, eine Gruppe luxuriöser Outlet-Villages, die von Value Retail betrieben wird, wird Partner von (RED), einer globalen Wohlfahrtsorganisation, die sich dem Kampf gegen AIDS verschrieben hat. Geplant ist die Einführung einer Einkaufstasche als Special Edition, die in Zusammenarbeit mit der Fotografin und Menschenfreundin Helena Christensen entworfen wurde.

Um die Multimedia-Pressemitteilung anzuzeigen, klicken Sie bitte hier:

http://www.multivu.com/mnr/58641-value-retail-red-campaign-tote-bag  

Die exklusive Tasche zeigt ein von (RED) inspiriertes Design und eine Fotografie von Helena Christensen, die persönlich am Dienstag, dem 6. November an der Erstvorstellung der Tasche im Maasmechelen Village, einem der neun Chic Outlet Shopping ®-Villages in der Nähe von Brüssel, teilnahm.

Die Einkaufstaschen in limitierter Auflage werden zunächst ausschließlich im Maasmechelen Village zum Verkauf angeboten. Der Verkauf beginnt am 1. Dezember, dem Welt-AIDS-Tag. Ab 1. Februar 2013 wird die Tasche dann zum Start der Kampagne "(RED) is the new Black" [(RED) ist das neue Schwarz] in allen Chic Outlet Shopping ®-Villages in Europa erhältlich sein. Den Beutel wird es für 10 € zu kaufen geben und alle Gewinne werden dem Global Fund zugeführt.

Die Kampagne "(RED) is the new Black" im Februar 2013 wird eine lebhafte Feier aller Dinge sein, die die Farbe Rot haben. Besucher der neun Chic Outlet Shopping ®-Villages werden ein lebensfrohes Programm vorfinden, das die besten Werbeaktionen internationaler Luxus-Mode und Lifestyle-Marken präsentieren wird. Außerdem werden innerhalb der Villages einzigartige Animationen angeboten, die eine Welt erschaffen, in der die Farbe Rot wirklich lebendig wird.

Chic Outlet Shopping ® und (RED) arbeiten auf eine größere Partnerschaft im Monat Februar hin, in Verbindung mit dem Valentinstag und dem chinesischen Neujahrsfest, wo alle neun Villages in allen Dingen auf (RED) gestimmt werden. Mit besonderen Aktivitäten sollen das Bewusstsein geweckt und Mittel für den Kampf gegen AIDS beschafft werden.

"Wir sind stolz darauf, Partner von (RED) zu sein und mit Helena Christensen zusammenzuarbeiten und dadurch zur Unterstützung des Global Fund in seinem Streben nach einer AIDS-freien Welt beizutragen. Unser Ziel ist es, den Einfluss unserer globalen Plattform dazu zu nutzen, unsere internationalen Einkäufer für diese wichtige Sache zu sensibilisieren. Diese Partnerschaft ist im Einklang mit dem kontinuierlichen Engagement der Chic Outlet Shopping ®-Villages für humanitäre Projekte auf der ganzen Welt."

Desirée Bollier, Chief Executive, Value Retail Management

"Diese Partnerschaft mit Chic Outlet Shopping ® ist für uns sehr interessant - es ist eine Gelegenheit, die (RED)-Botschaft in ganz Europa zu verbreiten und Verbrauchern eine weitere Möglichkeit zu geben, (RED) zu kaufen. Wir sind froh, dass wir Helena Christensen für diese Partnerschaft gewinnen konnten - sie ist seit Jahren eine ganz tolle Wegbegleiterin von (RED) und Unterstützerin unserer Mission zur Bekämpfung von AIDS."

Deborah Dugan, CEO von (RED)

"Als Chic Outlet Shopping mich auf dieses Projekt ansprach, habe ich nicht lange gezögert und meine aktive Beteiligung zugesagt. Ich bin eine langjährige Unterstützerin von (RED) und finde es großartig, dass der Verkauf der Tasche zu dem Ziel beitragen wird, bis 2015 eine AIDS-freie Generation zu schaffen."

Helena Christensen 

Über (RED)

(RED) wurde 2006 von Bono und Bobby Shriver gegründet, um Unternehmen und Verbraucher für den Kampf gegen AIDS zu gewinnen.

(RED) geht Partnerschaften mit den weltweit berühmtesten Marken ein, die bis zu 50 % der Gewinne aus Produkten und Dienstleistungen, die unter dem Logo (RED) angeboten werden, zum Global Fund beitragen. Zu den stolzen Partnern von (RED) zählen: Apple, Starbucks, Converse, The Coca-Cola Company, Beats von Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, Telcel und American Express (nur im Vereinigten Königreich). Zu den (RED) Special Edition-Partnern  zählen: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop, Tourneau und TOUS.

Bis heute hat (RED) über 190 Millionen USD für den Global Fund zur Bekämpfung von AIDS, Tuberkulose und Malaria eingenommen. Mit diesen Mitteln werden HIV/AIDS-Beihilfen in Ghana, Lesotho, Ruanda, Südafrika, Swasiland und Sambia unterstützt. 100 Prozent der Gelder geht in die Arbeit vor Ort ein - nicht davon wird für Betriebskosten aufgewendet. Beihilfen aus dem Global Fund, den (RED) unterstützt, haben mehr als 14 Millionen Menschen durch Prävention, Behandlung, Beratung, HIV-Tests und Pflegedienstleistungen geholfen.

(RED) hat mehrere hochkarätige Initiativen zur Sensibilisierung und Mittelbeschaffung für Zwecke in Verbindung mit HIV/AIDS durchgeführt, darunter die Kampagne "(PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015" (Produkt Rot, 2015 ist es an der Zeit für die AIDS-freie Generation) und erst vor kurzem die Kampagne "(RED)RUSH TO ZERO" (Rot rennt auf null zu).

 (RED) ist eine Abteilung von The ONE Campaign. Erfahren Sie mehr unter http://www.joinred.com.

Über Chic Outlet Shopping®

Chic Outlet Shopping® ist eine Gruppe von neun Villages von Value Retail, in denen ganzjährlich Original-Kollektionen der vorherigen Saison führender Luxusmode- und Lifestyle-Marken mit Nachlässen von bis zu 60 % im Vergleich zum empfohlenen Ladenverkaufspreis angeboten werden.

Die Marke Chic Outlet Shopping®, die weltweit vermarktet wird, wird den Verbrauchern direkt durch Werbung und über die Reisebranche in wichtigen Regionen nahegebracht, die höchste Besucherzahlen verzeichnen: China, Russland, Nahost, Japan, Korea, Südostasien, USA, Südamerika, Westeuropa und Osteuropa.

Mit der Werbekampagne 2012 wird Chic Outlet Shopping® die Villages einem weltweiten Publikum von mehr als 900 Millionen Menschen vorstellen. Dabei werden weltweite Mode- und Lifestyle-Medien, strategische Öffentlichkeitsarbeit, exklusive Presseveranstaltungen, Online- und Offline-Marketing sowie digitale und gesellschaftliche Medienplattformen zum Einsatz kommen.

Erfahren Sie mehr über die Chic Outlet Shopping®-Villages unter ChicOutletShopping.com.


Video: http://www.multivu.com/mnr/58641-value-retail-red-campaign-tote-bag

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...