Welcome!

Wearables Authors: Jack Jachner, Elizabeth White, Mamoon Yunus, Pat Romanski, Jason Bloomberg

News Feed Item

Chic Outlet Shopping ® kündigt die Einführung einer Tragetasche in limitierter Auflage der Marke (RED) an, die in Zusammenarbeit mit Helena Christensen im Rahmen der "(RED) is the new Black"-Kampagne entworfen wurde

LONDON, November 7, 2012 /PRNewswire/ --

Chic Outlet Shopping ®, eine Gruppe luxuriöser Outlet-Villages, die von Value Retail betrieben wird, wird Partner von (RED), einer globalen Wohlfahrtsorganisation, die sich dem Kampf gegen AIDS verschrieben hat. Geplant ist die Einführung einer Einkaufstasche als Special Edition, die in Zusammenarbeit mit der Fotografin und Menschenfreundin Helena Christensen entworfen wurde.

Um die Multimedia-Pressemitteilung anzuzeigen, klicken Sie bitte hier:

http://www.multivu.com/mnr/58641-value-retail-red-campaign-tote-bag  

Die exklusive Tasche zeigt ein von (RED) inspiriertes Design und eine Fotografie von Helena Christensen, die persönlich am Dienstag, dem 6. November an der Erstvorstellung der Tasche im Maasmechelen Village, einem der neun Chic Outlet Shopping ®-Villages in der Nähe von Brüssel, teilnahm.

Die Einkaufstaschen in limitierter Auflage werden zunächst ausschließlich im Maasmechelen Village zum Verkauf angeboten. Der Verkauf beginnt am 1. Dezember, dem Welt-AIDS-Tag. Ab 1. Februar 2013 wird die Tasche dann zum Start der Kampagne "(RED) is the new Black" [(RED) ist das neue Schwarz] in allen Chic Outlet Shopping ®-Villages in Europa erhältlich sein. Den Beutel wird es für 10 € zu kaufen geben und alle Gewinne werden dem Global Fund zugeführt.

Die Kampagne "(RED) is the new Black" im Februar 2013 wird eine lebhafte Feier aller Dinge sein, die die Farbe Rot haben. Besucher der neun Chic Outlet Shopping ®-Villages werden ein lebensfrohes Programm vorfinden, das die besten Werbeaktionen internationaler Luxus-Mode und Lifestyle-Marken präsentieren wird. Außerdem werden innerhalb der Villages einzigartige Animationen angeboten, die eine Welt erschaffen, in der die Farbe Rot wirklich lebendig wird.

Chic Outlet Shopping ® und (RED) arbeiten auf eine größere Partnerschaft im Monat Februar hin, in Verbindung mit dem Valentinstag und dem chinesischen Neujahrsfest, wo alle neun Villages in allen Dingen auf (RED) gestimmt werden. Mit besonderen Aktivitäten sollen das Bewusstsein geweckt und Mittel für den Kampf gegen AIDS beschafft werden.

"Wir sind stolz darauf, Partner von (RED) zu sein und mit Helena Christensen zusammenzuarbeiten und dadurch zur Unterstützung des Global Fund in seinem Streben nach einer AIDS-freien Welt beizutragen. Unser Ziel ist es, den Einfluss unserer globalen Plattform dazu zu nutzen, unsere internationalen Einkäufer für diese wichtige Sache zu sensibilisieren. Diese Partnerschaft ist im Einklang mit dem kontinuierlichen Engagement der Chic Outlet Shopping ®-Villages für humanitäre Projekte auf der ganzen Welt."

Desirée Bollier, Chief Executive, Value Retail Management

"Diese Partnerschaft mit Chic Outlet Shopping ® ist für uns sehr interessant - es ist eine Gelegenheit, die (RED)-Botschaft in ganz Europa zu verbreiten und Verbrauchern eine weitere Möglichkeit zu geben, (RED) zu kaufen. Wir sind froh, dass wir Helena Christensen für diese Partnerschaft gewinnen konnten - sie ist seit Jahren eine ganz tolle Wegbegleiterin von (RED) und Unterstützerin unserer Mission zur Bekämpfung von AIDS."

Deborah Dugan, CEO von (RED)

"Als Chic Outlet Shopping mich auf dieses Projekt ansprach, habe ich nicht lange gezögert und meine aktive Beteiligung zugesagt. Ich bin eine langjährige Unterstützerin von (RED) und finde es großartig, dass der Verkauf der Tasche zu dem Ziel beitragen wird, bis 2015 eine AIDS-freie Generation zu schaffen."

Helena Christensen 

Über (RED)

(RED) wurde 2006 von Bono und Bobby Shriver gegründet, um Unternehmen und Verbraucher für den Kampf gegen AIDS zu gewinnen.

(RED) geht Partnerschaften mit den weltweit berühmtesten Marken ein, die bis zu 50 % der Gewinne aus Produkten und Dienstleistungen, die unter dem Logo (RED) angeboten werden, zum Global Fund beitragen. Zu den stolzen Partnern von (RED) zählen: Apple, Starbucks, Converse, The Coca-Cola Company, Beats von Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, Telcel und American Express (nur im Vereinigten Königreich). Zu den (RED) Special Edition-Partnern  zählen: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop, Tourneau und TOUS.

Bis heute hat (RED) über 190 Millionen USD für den Global Fund zur Bekämpfung von AIDS, Tuberkulose und Malaria eingenommen. Mit diesen Mitteln werden HIV/AIDS-Beihilfen in Ghana, Lesotho, Ruanda, Südafrika, Swasiland und Sambia unterstützt. 100 Prozent der Gelder geht in die Arbeit vor Ort ein - nicht davon wird für Betriebskosten aufgewendet. Beihilfen aus dem Global Fund, den (RED) unterstützt, haben mehr als 14 Millionen Menschen durch Prävention, Behandlung, Beratung, HIV-Tests und Pflegedienstleistungen geholfen.

(RED) hat mehrere hochkarätige Initiativen zur Sensibilisierung und Mittelbeschaffung für Zwecke in Verbindung mit HIV/AIDS durchgeführt, darunter die Kampagne "(PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015" (Produkt Rot, 2015 ist es an der Zeit für die AIDS-freie Generation) und erst vor kurzem die Kampagne "(RED)RUSH TO ZERO" (Rot rennt auf null zu).

 (RED) ist eine Abteilung von The ONE Campaign. Erfahren Sie mehr unter http://www.joinred.com.

Über Chic Outlet Shopping®

Chic Outlet Shopping® ist eine Gruppe von neun Villages von Value Retail, in denen ganzjährlich Original-Kollektionen der vorherigen Saison führender Luxusmode- und Lifestyle-Marken mit Nachlässen von bis zu 60 % im Vergleich zum empfohlenen Ladenverkaufspreis angeboten werden.

Die Marke Chic Outlet Shopping®, die weltweit vermarktet wird, wird den Verbrauchern direkt durch Werbung und über die Reisebranche in wichtigen Regionen nahegebracht, die höchste Besucherzahlen verzeichnen: China, Russland, Nahost, Japan, Korea, Südostasien, USA, Südamerika, Westeuropa und Osteuropa.

Mit der Werbekampagne 2012 wird Chic Outlet Shopping® die Villages einem weltweiten Publikum von mehr als 900 Millionen Menschen vorstellen. Dabei werden weltweite Mode- und Lifestyle-Medien, strategische Öffentlichkeitsarbeit, exklusive Presseveranstaltungen, Online- und Offline-Marketing sowie digitale und gesellschaftliche Medienplattformen zum Einsatz kommen.

Erfahren Sie mehr über die Chic Outlet Shopping®-Villages unter ChicOutletShopping.com.


Video: http://www.multivu.com/mnr/58641-value-retail-red-campaign-tote-bag

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...