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Strategy Analytics: Top 10 Smartphones from Nokia and RIM Join Those from Apple and Samsung as Most Widely Available

The Strategy Analytics SpecTRAX online database tool details popular smartphones in the report “Results Are In: Samsung’s Galaxy S II was the most widely-available device in 1H 2012” ranking. The global top 20 smartphones during this period are ranked, according to their shelf-share, (complete with details of the handset specifications).

Samsung pipped Apple to the top spot with the Galaxy S II i9100 (16GB), closely followed by Apple’s iPhone 4S 16 GB. Impressively the Galaxy SII is available from every network operator and retail channel analyzed by the SpecTRAX team.

The report also summarizes the key specifications of the top 20 smartphones including display size, camera resolution, processor speed and operating systems.

Over 50% of devices profiled were Android; however iOS, Windows Phone, Blackberry OS and Symbian all held their ground in the top 20 smartphone list.

The key finds of the report include:

  • Samsung’s Galaxy S II i9100 (16 GB) shows universal availability (only absent from the iStore shelves); the Apple iPhone 4S 16 GB comes in a close second.
  • Nokia’s Lumia 800 gained traction early in its lifecycle being available through 77% of global channels just months after launch; beating Samsung’s heavily publicized Galaxy S III i9300 16 GB launched in Q2 2012.
  • HTC’s One X quad-core device (launched at MWC in February 2012) came in 12th place showing across 2/3 of shelves; an impressive positioning for this ultra-high-end product.
  • The HTC Wildfire S and RIM Blackberry Curve 2 8520 entry level smartphones continue to be available from more than 60% of channels despite their age.

Samsung has the most devices in the ranking with five smartphones in the top 10 by shelf-share. When the list is expanded to the top 20 widely available smartphones then devices from Sony, HTC and Motorola feature as popular in network operators product portfolios.

The data in the SpecTRAX online database is constantly updated and customers use it to track global and regional markets in terms of the popularity of handset and the associated specifications of those devices. This is particularly powerful information for product managers and development teams,” said Stuart Robinson, director of the SpecTRAX database service.

SpecTRAX, a comparison tool from Strategy Analytics, records the specifications of new cellphone handsets and tablets as they are announced; tracking availability through over 300 carrier and retail channels.

Click here to try the SpecTRAX database

http://sa-link.cc/RS8PR2

CONTACT THE TEAM to arrange a SpecTRAX demo.

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com.

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