Welcome!

Wearables Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Shelly Palmer

News Feed Item

Southwire Company Challenges Contractors to Channel Their Inner DEVO

"RipThatChip" Video Makers Can Win an Apple® iPad and a MacBook Air® laptop

CARROLLTON, Ga., Nov. 7, 2012 /PRNewswire/ -- Can you Rip It real good? If so, Southwire Company wants you to make a video that could earn you a cool prize.

(Photo: http://photos.prnewswire.com/prnh/20121107/CH07906 )

Earlier this year Southwire teamed up with DEVO, the iconic 1980s Punk/New Wave band, on a remake of the classic song "Whip It." The result was a video that encourages electrical contractors to "Rip It," promoting Southwire's SIMpull Rip CHIP™ disc, an amazingly simple breakthrough that can help contractors save time, while eliminating the need to use a knife to remove the stretch wrap placed around wire reels to keep them clean, dry and secure during shipping. You can watch the "Rip It" video by clicking http://www.southwireanddevo.com/, or by visiting the Southwire channel on YouTube.

The "Rip It" video has received significant social media attention and now Southwire is inviting amateur video makers to get in on the act. The Rip It! Video Contest asks participants to create their "RipThatChip" video from 10 seconds to 2 minutes in length, then post their video on their personal YouTube channel. Participants are permitted to submit multiple contest entries. All video entries should be entitled "RipThatChip."

The Rip It! Video Contest will run from October 1, 2013 until January 31, 2014, and Southwire will select one winning video following the end of each of October, November, and December during that period.  The creators of each of those winning videos will receive an Apple® iPad.  Then, during February 2013, Southwire will select one grand prize winning video, and the video's creator will receive an Apple® MacBook Air® laptop. The Rip It! Video Contest is open to contractors, their employees, and family members over the age of 18. Contest runs October 1st to December 31st. No purchase is necessary.

Visit www.southwireanddevo.com for the full set of contest terms and conditions. 

"We had fun working with members of DEVO on the "Rip It" video and went to several job sites to tape work crews. The feedback has been great and we want to give other contractors the chance to get in on the act," said Jack Carlson, President of Southwire's Electrical Division. "The Rip CHIP disc is a fun and effective addition to our packaging that we launched earlier this year that is making life easier for contractors on job sites across the country."

Southwire's "Rip It" video features original DEVO band members Mark Mothersbaugh and Gerald Casale, who recorded the remake in Los Angeles earlier this year. A number of electrical contractors have starring roles in "Rip It," singing the song and doing a DEVO-inspired dance in DEVO-style hard hats, while at the same time demonstrating how to use the SIMpull Rip CHIP disc.

DEVO exploded on the music scene when MTV gave "Whip It" significant airplay during the cable network's early days. While the song only reached number 14 on the Billboard charts, its role in the changing musical scene of the times is reflected in the fact that VH1 named "Whip It" as one of the top 100 songs of the 1980s. The song appeared on Freedom of Choice, the group's second and best-selling album, which reached platinum status. DEVO is known for sarcastic humor and post-modernist dress that includes yellow jumpsuit stage costumes, black turtlenecks and red stacked "energy caps." 

Some wire companies wrap their cuts and parallels as a quality control step to protect the wire and cable. However, it can often take several minutes to remove the plastic before the installer can start the job. Southwire listened to its customers who said that cutting away the stretch wrap wastes time and it can lead to knife injuries. Electrical contractors will tell you one of the biggest hassles at the start of a wiring job is removing the layers of stretch wrap placed around reels. The Southwire SIMpull Rip CHIP disc is a simple breakthrough that was designed to mitigate or eliminate this hassle and significantly reduce the number of injuries relating to removal of stretch wrap from reels.

The SIMpull Rip CHIP disc is bright green and is attached to a nylon cord, that, when pulled, easily and quickly cuts through the protective stretch wrap covering the wire or cable. The SIMpull Rip CHIP disc helps remove the shrink wrap in under 30 seconds and decreases the likelihood that a worker will be injured or will damage the wire while using a knife to cut the shipping plastic.

Southwire SIMpull Solutions® products and services have racked up a variety of industry awards from various sources that recognize the products as being a smarter, faster, safer and more efficient way to handle the wire installation process. The SIMpull Rip CHIP™ disc has already started rolling out from Southwire service centers to job sites around the country.

About Southwire Company
A leader in technology and innovation, Southwire Company is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad (MC) cable, FlatWire Ready® products, cord products (including Tappan™ sound, security, and communication cables through Tappan Wire & Cable Inc.), utility cable products, industrial power cable, OEM wire products, SCR® copper and aluminum rod, and continuous casting technology. Southwire also supplies MAXIS® wire and cable installation tools to the commercial, industrial and utility construction markets. To learn more about Southwire's products, community involvement, and its vision for a sustainable Southwire, please visit Southwire on the web at www.southwire.com.

SOURCE Southwire Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...