Welcome!

Wearables Authors: Yeshim Deniz, Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski

News Feed Item

sensewhere announces adwhere, the ambient mobile advertising solution

sensewhere [sic.] Ltd., the world leading indoor positioning technology provider today launched a new addition to their software solutions range, adwhere.

adwhere is a precise location based mobile advertising platform that delivers intelligent context aware adverts, coupons and vouchers to mobile device users indoors and within areas of poor GPS coverage. The solution builds on sensewhere’s patented pinpoint location technology to distribute hyper-local ads/coupons/retail information to customers within individual stores, shopping malls, airports and casinos.

“Brands now have a powerful tool to boost sales in their brick and mortar stores.” said Rob Palfreyman, sensewhere’s CEO. “For example, you go into a shopping mall to buy a new tablet computer and you share this information on a social platform like Facebook. adwhere works with your social network post, your location and an ad agency database to create a personalized offer from a brand like Apple or Samsung. This provides the customer with a relevant incentive and a welcome bonus to their shopping experience, offering the retailer a head start over their competition by converting adverts to transaction and an opportunity to engage with potential customers nearby”.

adwhere is the complete mobile advertising platform which utilises precise indoor positioning technology and fully customizable indoor maps. It provides the ideal advert delivery mechanism for third party applications and easily integrates with an Ad agency’s advert database. The advert notifications can be delivered in an intelligent, context aware manner via SMS, In App Notification or email to provide consumers contextually relevant messages.

This fully configurable platform functions with any indoor or outdoor map providers and can be tailored to suit a wide range of business models.

About sensewhere:

sensewhere Ltd. is a world leader in hyper-local and indoor positioning solutions. sensewhere’s technology enables precise location information in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas. Key aspects of the technology are based on software algorithms which uses all available location data whether GPS, A-GPS, Wi-Fi, Bluetooth or sensewhere proprietary software to create accurate and fast location information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.