Welcome!

Wearables Authors: Elizabeth White, Rajeev Kozhikkattuthodi, Yeshim Deniz, Pat Romanski, Kevin Jackson

News Feed Item

StepLeader: Local Mobile News Usage Surges During Hurricane Sandy and Election Night Coverage

StepLeader Digital, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, blazed past previous mobile usage records during coverage of Hurricane Sandy and Election Night.

The company’s local news partners experienced unprecedented traffic levels during the days surrounding Hurricane Sandy. The superstorm nearly doubled mobile page views on mobile apps and websites compared to average daily usage as users connected to their trusted local news source via mobile devices.

On October 29, the day Hurricane Sandy made landfall, StepLeader local broadcast partner, WMAR-TV (Baltimore), experienced a 522 percent increase in mobile page view traffic compared to an average day.

Dustin Wadsworth, WMAR-TV director of new media, shared, “We just said that this was going to be a social and mobile event. That was our strategy going in.”

“We were expecting massive power outages, and we knew that we were the only game in town with a mobile live stream,” Wadsworth said. “We were telling people that this app is part of your hurricane preparedness.”

“What we know is that during storms, people lose power and that is why mobile is so important,” said Rich Murphy, MyFoxDC (Fox 5) senior web producer. “As a web department and TV station, we need to be sure that the information is displayed as well on mobile as it is online.”

MyFoxDC worked with StepLeader prior to the hurricane to develop a special page with links to local power companies so users could easily access information they needed on their mobile devices.

Election Day traffic doubles

November 6 now ranks as the fourth highest day in terms of page views for StepLeader, following three days last week that were dominated by round-the-clock coverage of Hurricane Sandy and its aftermath.

“Election Day traffic was nearly double a normal day’s traffic; although, we haven’t seen a normal day in over a week due to Sandy,” said Tom Rouillard, StepLeader’s vice president of product strategy. “The peak hour for our local news partners was 10 PM ET.”

The 2010 elections were the first major elections since the company (then known as News Over Wireless) launched the first iPhone app for a local TV news station (December 2008). Rouillard said, “Our partners’ mobile page views this Election Day were up by more than 349 percent compared to 2010, which exemplifies tremendous growth in mobile traffic.”

More than 60 StepLeader partners set up mobile election results in the weeks leading up to Election Day.

“Our mobile page views on Election Day were three times what we see in a normal day,” said John Conway, WRAL.com general manager.

StepLeader helped contribute to WRAL’s stellar results by providing strategic input on how best to optimize election-related content for maximum user engagement and interactivity. Upon entering WRAL.com’s mobile news apps and website, the first item was an “Election Results” folder. The folder included “Latest Returns” which provided tabular data. The “Interactive Results Map” took users to a map developed by the AP. “Video Central” provided relevant live feeds from WRAL and CBS.

“We expected to capture a significant amount of traffic on mobile phones and tablets,” said Conway. “Our website traffic peaked during the workday, while mobile and tablet usage peaked in the evening when election results start coming in.”

“We were able to use StepLeader to present the best of our online election coverage on a mobile app with little effort,” said Kyle Geissler, Channel3000.com‘s managing editor. “Our users could get race results and updated video with ease.”

According to MyFoxDC’s Rich Murphy, “The big thing for us on Election Night is that people want to know the numbers. We placed the results very high in the mobile application so they were very prevalent.”

Live video and push notifications drive mobile news usage

Live streaming video and push notifications also contributed to increased mobile performance during these major news events. StepLeader partners delivered hundreds of thousands of live video streams and push notifications, sent via iOS and Android apps, reached nearly 11 million devices.

These two events, just eight days apart, highlight the rise of the U.S. as a “mobile nation,” where nearly everyone is connected at all times to their trusted news provider by apps, mobile web sites and push notifications.

About StepLeader

Founded in 2005, StepLeader builds innovative digital solutions to help publishers and advertisers create new revenue opportunities in an ever-changing environment of mobile technology, Smart TV applications and more. StepLeader helps publishers create a wide breadth of revenue opportunities across multiple mobile platforms, and helps advertisers extend their reach to more consumers with the most trusted local content from the largest network of premium partners. The company has helped develop and launch more than 107 live mobile apps and serves more than 200 million ads monthly. StepLeader has a proven track record of delivering ROI for its more than 300 partners, including Scripps Television Station Group, Fox Television Stations, LIN Media, Morgan Murphy Media, and News-Press & Gazette Company (NPG).

Twitter: https://twitter.com/stepleaderdigi

Facebook: https://www.facebook.com/StepLeaderDigital

LinkedIn: https://www.facebook.com/StepLeaderDigital

Please contact us with any thoughts or questions!

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...