|By Business Wire||
|November 8, 2012 09:31 AM EST||
StepLeader Digital, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, blazed past previous mobile usage records during coverage of Hurricane Sandy and Election Night.
The company’s local news partners experienced unprecedented traffic levels during the days surrounding Hurricane Sandy. The superstorm nearly doubled mobile page views on mobile apps and websites compared to average daily usage as users connected to their trusted local news source via mobile devices.
On October 29, the day Hurricane Sandy made landfall, StepLeader local broadcast partner, WMAR-TV (Baltimore), experienced a 522 percent increase in mobile page view traffic compared to an average day.
Dustin Wadsworth, WMAR-TV director of new media, shared, “We just said that this was going to be a social and mobile event. That was our strategy going in.”
“We were expecting massive power outages, and we knew that we were the only game in town with a mobile live stream,” Wadsworth said. “We were telling people that this app is part of your hurricane preparedness.”
“What we know is that during storms, people lose power and that is why mobile is so important,” said Rich Murphy, MyFoxDC (Fox 5) senior web producer. “As a web department and TV station, we need to be sure that the information is displayed as well on mobile as it is online.”
MyFoxDC worked with StepLeader prior to the hurricane to develop a special page with links to local power companies so users could easily access information they needed on their mobile devices.
Election Day traffic doubles
November 6 now ranks as the fourth highest day in terms of page views for StepLeader, following three days last week that were dominated by round-the-clock coverage of Hurricane Sandy and its aftermath.
“Election Day traffic was nearly double a normal day’s traffic; although, we haven’t seen a normal day in over a week due to Sandy,” said Tom Rouillard, StepLeader’s vice president of product strategy. “The peak hour for our local news partners was 10 PM ET.”
The 2010 elections were the first major elections since the company (then known as News Over Wireless) launched the first iPhone app for a local TV news station (December 2008). Rouillard said, “Our partners’ mobile page views this Election Day were up by more than 349 percent compared to 2010, which exemplifies tremendous growth in mobile traffic.”
More than 60 StepLeader partners set up mobile election results in the weeks leading up to Election Day.
“Our mobile page views on Election Day were three times what we see in a normal day,” said John Conway, WRAL.com general manager.
StepLeader helped contribute to WRAL’s stellar results by providing strategic input on how best to optimize election-related content for maximum user engagement and interactivity. Upon entering WRAL.com’s mobile news apps and website, the first item was an “Election Results” folder. The folder included “Latest Returns” which provided tabular data. The “Interactive Results Map” took users to a map developed by the AP. “Video Central” provided relevant live feeds from WRAL and CBS.
“We expected to capture a significant amount of traffic on mobile phones and tablets,” said Conway. “Our website traffic peaked during the workday, while mobile and tablet usage peaked in the evening when election results start coming in.”
“We were able to use StepLeader to present the best of our online election coverage on a mobile app with little effort,” said Kyle Geissler, Channel3000.com‘s managing editor. “Our users could get race results and updated video with ease.”
According to MyFoxDC’s Rich Murphy, “The big thing for us on Election Night is that people want to know the numbers. We placed the results very high in the mobile application so they were very prevalent.”
Live video and push notifications drive mobile news usage
Live streaming video and push notifications also contributed to increased mobile performance during these major news events. StepLeader partners delivered hundreds of thousands of live video streams and push notifications, sent via iOS and Android apps, reached nearly 11 million devices.
These two events, just eight days apart, highlight the rise of the U.S. as a “mobile nation,” where nearly everyone is connected at all times to their trusted news provider by apps, mobile web sites and push notifications.
Founded in 2005, StepLeader builds innovative digital solutions to help publishers and advertisers create new revenue opportunities in an ever-changing environment of mobile technology, Smart TV applications and more. StepLeader helps publishers create a wide breadth of revenue opportunities across multiple mobile platforms, and helps advertisers extend their reach to more consumers with the most trusted local content from the largest network of premium partners. The company has helped develop and launch more than 107 live mobile apps and serves more than 200 million ads monthly. StepLeader has a proven track record of delivering ROI for its more than 300 partners, including Scripps Television Station Group, Fox Television Stations, LIN Media, Morgan Murphy Media, and News-Press & Gazette Company (NPG).
Please contact us with any thoughts or questions!
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 4, 2016 06:30 PM EST Reads: 2,159
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 4, 2016 06:30 PM EST Reads: 2,022
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 4, 2016 06:00 PM EST Reads: 1,530
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 4,151
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 597
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 4, 2016 03:00 PM EST Reads: 3,249
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 4, 2016 02:15 PM EST Reads: 1,993
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Dec. 4, 2016 02:00 PM EST Reads: 924
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 4, 2016 02:00 PM EST Reads: 1,900
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 4, 2016 02:00 PM EST Reads: 578
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 4, 2016 01:45 PM EST Reads: 2,157
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 4, 2016 01:30 PM EST Reads: 1,536
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 4, 2016 12:45 PM EST Reads: 2,125
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 4, 2016 12:30 PM EST Reads: 1,674
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 4, 2016 12:00 PM EST Reads: 782
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 11:45 AM EST Reads: 386
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 4, 2016 11:15 AM EST Reads: 907
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Dec. 4, 2016 11:15 AM EST Reads: 2,215
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 10:45 AM EST Reads: 887
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 4, 2016 09:45 AM EST Reads: 563