|By Business Wire||
|November 8, 2012 09:31 AM EST||
StepLeader Digital, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, blazed past previous mobile usage records during coverage of Hurricane Sandy and Election Night.
The company’s local news partners experienced unprecedented traffic levels during the days surrounding Hurricane Sandy. The superstorm nearly doubled mobile page views on mobile apps and websites compared to average daily usage as users connected to their trusted local news source via mobile devices.
On October 29, the day Hurricane Sandy made landfall, StepLeader local broadcast partner, WMAR-TV (Baltimore), experienced a 522 percent increase in mobile page view traffic compared to an average day.
Dustin Wadsworth, WMAR-TV director of new media, shared, “We just said that this was going to be a social and mobile event. That was our strategy going in.”
“We were expecting massive power outages, and we knew that we were the only game in town with a mobile live stream,” Wadsworth said. “We were telling people that this app is part of your hurricane preparedness.”
“What we know is that during storms, people lose power and that is why mobile is so important,” said Rich Murphy, MyFoxDC (Fox 5) senior web producer. “As a web department and TV station, we need to be sure that the information is displayed as well on mobile as it is online.”
MyFoxDC worked with StepLeader prior to the hurricane to develop a special page with links to local power companies so users could easily access information they needed on their mobile devices.
Election Day traffic doubles
November 6 now ranks as the fourth highest day in terms of page views for StepLeader, following three days last week that were dominated by round-the-clock coverage of Hurricane Sandy and its aftermath.
“Election Day traffic was nearly double a normal day’s traffic; although, we haven’t seen a normal day in over a week due to Sandy,” said Tom Rouillard, StepLeader’s vice president of product strategy. “The peak hour for our local news partners was 10 PM ET.”
The 2010 elections were the first major elections since the company (then known as News Over Wireless) launched the first iPhone app for a local TV news station (December 2008). Rouillard said, “Our partners’ mobile page views this Election Day were up by more than 349 percent compared to 2010, which exemplifies tremendous growth in mobile traffic.”
More than 60 StepLeader partners set up mobile election results in the weeks leading up to Election Day.
“Our mobile page views on Election Day were three times what we see in a normal day,” said John Conway, WRAL.com general manager.
StepLeader helped contribute to WRAL’s stellar results by providing strategic input on how best to optimize election-related content for maximum user engagement and interactivity. Upon entering WRAL.com’s mobile news apps and website, the first item was an “Election Results” folder. The folder included “Latest Returns” which provided tabular data. The “Interactive Results Map” took users to a map developed by the AP. “Video Central” provided relevant live feeds from WRAL and CBS.
“We expected to capture a significant amount of traffic on mobile phones and tablets,” said Conway. “Our website traffic peaked during the workday, while mobile and tablet usage peaked in the evening when election results start coming in.”
“We were able to use StepLeader to present the best of our online election coverage on a mobile app with little effort,” said Kyle Geissler, Channel3000.com‘s managing editor. “Our users could get race results and updated video with ease.”
According to MyFoxDC’s Rich Murphy, “The big thing for us on Election Night is that people want to know the numbers. We placed the results very high in the mobile application so they were very prevalent.”
Live video and push notifications drive mobile news usage
Live streaming video and push notifications also contributed to increased mobile performance during these major news events. StepLeader partners delivered hundreds of thousands of live video streams and push notifications, sent via iOS and Android apps, reached nearly 11 million devices.
These two events, just eight days apart, highlight the rise of the U.S. as a “mobile nation,” where nearly everyone is connected at all times to their trusted news provider by apps, mobile web sites and push notifications.
Founded in 2005, StepLeader builds innovative digital solutions to help publishers and advertisers create new revenue opportunities in an ever-changing environment of mobile technology, Smart TV applications and more. StepLeader helps publishers create a wide breadth of revenue opportunities across multiple mobile platforms, and helps advertisers extend their reach to more consumers with the most trusted local content from the largest network of premium partners. The company has helped develop and launch more than 107 live mobile apps and serves more than 200 million ads monthly. StepLeader has a proven track record of delivering ROI for its more than 300 partners, including Scripps Television Station Group, Fox Television Stations, LIN Media, Morgan Murphy Media, and News-Press & Gazette Company (NPG).
Please contact us with any thoughts or questions!
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Feb. 27, 2017 11:45 PM EST Reads: 877
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Feb. 27, 2017 11:00 PM EST Reads: 9,158
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Feb. 27, 2017 09:15 PM EST Reads: 4,173
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Feb. 27, 2017 08:00 PM EST Reads: 7,965
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Feb. 27, 2017 07:45 PM EST Reads: 7,383
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 27, 2017 07:30 PM EST Reads: 2,264
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 27, 2017 07:15 PM EST Reads: 1,992
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 27, 2017 07:00 PM EST Reads: 2,605
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 27, 2017 07:00 PM EST Reads: 2,217
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Feb. 27, 2017 06:30 PM EST Reads: 2,147
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Feb. 27, 2017 06:15 PM EST Reads: 8,316
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 27, 2017 05:30 PM EST Reads: 663
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 27, 2017 04:45 PM EST Reads: 1,881
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Feb. 27, 2017 04:45 PM EST Reads: 1,524
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 27, 2017 03:30 PM EST Reads: 2,346
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 27, 2017 02:45 PM EST Reads: 2,666
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Feb. 27, 2017 02:30 PM EST Reads: 2,022
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Feb. 27, 2017 01:45 PM EST Reads: 2,565
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Feb. 27, 2017 01:30 PM EST Reads: 2,113
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Feb. 27, 2017 01:15 PM EST Reads: 3,296