Welcome!

Wearables Authors: Pat Romanski, Shelly Palmer, Yeshim Deniz, Elizabeth White, Carmen Gonzalez

News Feed Item

goviral presenta i primi 100 brands per contenuti video

Secondo il nuovo global report di goviral, la principale rete di distribuzione video per i brands, Red Bull detiene la miglior strategia per i social video,.

Il primo Equity Report sui Social Video elenca I 100 migliori brands per contenuti nel 2012. L'Energy drink di Red Bull sconfigge i giganti tecnologici Google (2°) e Samsung (5°), con Apple e Microsoft rispettivamente al numero 11 e 37, che non riescono a essere nella top ten.

L'Equity Report sui Social Video di goviral esamina come i brands internazionali utilizzano i loro contenuti video come parte integrante della loro strategia di marketing. I brands sono stati valutati in base al volume dei contenuti prodotti, al numero totale di visualizzazioni e al coinvolgimento degli utenti basato sui contenuti caricati su YouTube, Vimeo e Facebook nel 2012. goviral ha quindi utilizzato il suo expertise per i brand contents per valutare la qualità, gli obiettivi, l'innovazione e l’interesse dell'audience prima di calcolare l'"equity score" finale per i social video.

Risultati principali dell'Equity Report sui Social Video di goviral:

  • I Luxury Fashion brands hanno successo con Prada (7o), Burberry (16o) e Louis Vuitton (18o), tutte tra le prime 20 per gli alti punteggi legati alla misurazione dell’engagement
  • Nella battaglia fra i brands automobilistici, BMW è stata la prima al 12o posto, davanti a VW (13o), Mercedes Benz (15o), Toyota (20o) e Porsche (22o)
  • I brands di prodotti alcoolici non hanno avuto un grosso impatto , con Smirnoff (90o), Corona (93o) e Jack Daniels (99o) tutti in fondo alla classifica
  • Visa dimostra di essere un'eccezione nel settore finanziario. Al 24o posto, ha tratto un enorme vantaggio da un programma video ‘aggressivo’ per sponsorizzare i Giochi Olimpici
  • Solo il 15% dei Brands detiene dei canali ufficiali su Vimeo, mentre la maggior parte si affida unicamente a YouTube per diffondere i propri contenuti

I brands valutati sono stati scelti dal rapporto Best Global Brands 2012 di Interbrand, aggiungendo Red Bull e Old Spice (6o), che secondo goviral utilizzano i video in modo molto trascinante e coinvolgente.

Equity Report sui Social Video di goviral 2012: le Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

"I risultati dell'Equity Report sui Social Video di goviral dimostrano che, quando si prendono in considerazione i contenuti dei brands, la fortuna aiuta gli audaci", ha affermato Mads Holmen, Planning Director di goviral. "Brands come Red Bull, Old Spice e Nike amano il rischio, e distruggono costantemente ciò che si prevede dia origine alle conversazioni pianificate. Una strategia efficace per i social video riesce a portare il brand oltre il prodotto, creando quell'esperienza che consumatori vogliono veramente condividere e avere".

Per un elenco completo, visitare il sito goviral.com

Note ai redattori:

L'Equity report sui Social Video di goviral è stato realizzato nel settembre 2012, analizzando i contenuti delle marche Interbrand 2012, con l'aggiunta di Red Bull e Old Spice. I fattori presi in considerazione sono stati:

  • Il volume dei contenuti prodotti e distribuiti (numero di video e lunghezza totale in minuti), in tutti i principali canali globali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il totale delle visualizzazioni per tutti i video in ognuno dei principali canali internazionali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il coinvolgimento, valutato in base al numero di "Mi piace" e di commenti per tutti i video compresi nella valutazione
  • Il numero di abbonati ai principali canali internazionali e ufficiali di YouTube
  • La graduatoria Goviral, che prende in considerazione qualità, utilizzazione dei video sui siti web delle marche, la creatività, l'innovazione e il feedback dell'audience

Informazioni su goviral

goviral è leader a livello mondiale nella distribuzione di contenuti video brandizzati su larga scala e garantisce audience e numero di visualizzazioni con modello di pricing legato alle views. La società ha una copertura internazionale con oltre 40.000 partner editoriali su 16 categorie in oltre 90 paesi. goviral ha uffici a Londra, New York, Parigi, Milano, Copenaghen, Monaco di Baviera, Stoccolma, Oslo e Madrid. AOL ha acquisito goviral nel gennaio 2011.

Informazioni su AOL Inc.

AOL Inc. (NYSE: AOL) è una società impegnata a innovare, crescere e investire continuamente in brands ed esperienze che informano, intrattengono e connettono tutto il mondo. Patria simbolica di un’insieme di brands di livello mondiale, AOL crea contenuti originali che coinvolgono l'audience sia su scala locale che internazionale. AOL aiuta gli esperti di marketing a mettersi in contatto con l'audience attraverso soluzioni pubblicitarie digitali efficaci e coinvolgenti

Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.

Translated infographic available at www.goviral.com/sve100

Galleria Fotografica/Multimediale Disponibile: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=it

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...