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Wearables Authors: Pat Romanski, Dana Gardner, Liz McMillan, Elizabeth White, Peter Silva

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Introducing the Dirac HD Player, a Powerful Sound Optimization App for iPhone and iPod Touch

App delivers sound quality on par with costly replacement headphones from the standard Apple® Earphones and EarPods

UPPSALA, Sweden, Nov. 12, 2012 /PRNewswire/ -- Dirac Research AB (www.dirac.com), sound technology provider to Rolls Royce, BMW, Naim Audio, and other world leading brands, has announced the introduction of an app for Apple iOS devices called the Dirac HD Player that optimizes the acoustic properties and overall performance of the standard iPhone® and iPod touch® Earphones and EarPods. Dirac's esteemed audio engineers, known for their work in luxury cars, digital cinema, and high-performance HiFi, have tailored their patented digital technology to overcome the acoustic limitations inherent to the earphones supplied by Apple with these devices. The Dirac HD Player app is an alternative to buying costly high performance earphones that can be easily lost or damaged through the course of normal use. The app is compatible with the iPhone 4, 4S, 5 and iPod touch (fourth and fifth generation).

(Photo: http://photos.prnewswire.com/prnh/20121112/NY10916)

The technology that powers the app – Dirac HD Sound® – improves the acoustic properties of the original earbud-style headphones shipped with the iPhone and iPod touch, giving users the best possible listening experience. Precise acoustic measurements of Apple's earbuds at Dirac's research facilities have allowed a specially tailored digital sound processor to control and improve the acoustic properties of these listening devices. The aim of the easy-to-use Dirac HD Player is to generate sound quality from Apple's standard earbuds on par with considerably more expensive headphones, delivering extended bass response, smooth accurate midrange and artifact-free high frequencies truly representative of the original recording.

The launch of the Dirac HD Player marks the world premier of this type of advanced sound processing embedded within a smartphone app. Dirac HD Sound is a time domain controller that improves the impulse response and frequency response of a transducer. The app targets every iPhone and iPod touch user who ever considered buying a new set of earphones for improved sound. The app is both a green and cost effective solution that is available in a free Lite version as well as a full version with extended functionality for $2.99.

"The Dirac HD Player is compatible with the iTunes® library—you just listen to your music and create playlists like you are accustomed to doing, while the optimization runs in the background.  There is no need for any technical know-how," says Dr. Mathias Johansson, CEO at Dirac. "Our advanced algorithms make the earphone actually perform better, producing the most clear, natural sound possible from these devices. You cannot achieve this with legacy solutions such as psychoacoustic sound effects or graphic equalizers. The Dirac HD Player addresses a real need for music listeners on the world's most popular portable devices," Johansson concluded.

About Dirac Research: Founded in 2001, Dirac Research is a premier R&D company specializing in high-performance digital sound optimization, room correction and sound field synthesis. The company was founded by researchers from the Signals & Systems Group of Uppsala University, Sweden, which has fostered 8 Nobel Prize laureates. With Dirac's patented toolbox for efficient and accurate audio system optimization, customers such as Rolls Royce, BMW, Bentley and Datasat Digital Entertainment™ have achieved dramatically improved sound quality and a shortened time-to-market. Dirac Research maintains offices in Sweden, Japan, USA, China and Korea. www.dirac.com  

SOURCE Dirac Research AB

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