Welcome!

Wearables Authors: Liz McMillan, Elizabeth White, Pat Romanski, Rostyslav Demush, Yeshim Deniz

News Feed Item

Toys"R"Us® Unveils Redesigned Mobile Shopping Apps And Site; Introduces Optimized Experience For Tablet Users

Updated Mobile Shopping Capabilities Now Allow Customers to Take Advantage of Popular Omnichannel Services Like "Buy Online, Pick Up In Store" and "Ship to Store" While On-the-Go

WAYNE, N.J., Nov. 13, 2012 /PRNewswire/ -- Toys"R"Us, Inc. today announced that it has redesigned its mobile shopping apps and mobile-optimized sites for Toys"R"Us® and Babies"R"Us,® providing an enhanced experience for customers looking to shop the world's leading dedicated toy and baby products retailer from wherever they are. The company has also launched a new tablet-optimized site providing tablet users easy access to the two trusted brands.

Additionally, customers can now take advantage of some of the company's popular omnichannel services, including "Buy Online, Pick Up In Store" and "Ship to Store," through their smartphones and tablets. The company's enhanced mobile shopping capabilities offer a unified shopping cart as shoppers are able to navigate seamlessly between Toys"R"Us and Babies"R"Us within the app and optimized sites. The redesigned mobile shopping apps are now available for free download in the App Store for iOS and the Google Play Store for Android.

"As more and more customers use their mobile devices to browse and shop with us, we have worked to enhance this channel by redesigning our mobile site and apps, and have launched a tablet-optimized experience, making it even easier to shop Toys"R"Us and Babies"R"Us while on-the-go," said Milton Pappas, Vice President, e-Commerce Customer Experience. "With the addition of 'Buy Online, Pick Up In Store' to our mobile offerings, busy parents and gift-givers can place an order while out and about and pick it up at their local store within three hours – perfect for last-minute purchases leading up to Christmas."

In 2009, the company introduced mobile shopping options providing busy shoppers convenient access to its Toys"R"Us and Babies"R"Us brands from any web-enabled device. Since then, time-strapped customers have been able to shop the mobile-enabled "R"Us sites, and take advantage of the company's dedicated apps. Mobile is the company's fastest growing channel of customer engagement, and Toys"R"Us continues to look for ways to enhance its mobile capabilities. For additional information on the company's mobile offerings, please visit Toysrus.com/Mobile.

On-the-Go Toy-Buying Made Easy
Featuring a fresh design and layout, the redesigned mobile site and app, along with the new tablet-optimized experience, offer easy-to-use navigation tools. Customers can search and browse products, read reviews and item descriptions, view video content and place an order conveniently while on-the-go. The mobile app and optimized sites mirror the search functionality of the company's trusted e-commerce sites and allow users to search by Category, Age, Character/Theme, Brand, What's New and Clearance. Babies"R"Us shoppers can also browse by Top Registry Items.

App Offers New Barcode/QR Code Scanner for Users to Access Product Details Instantly
Through the redesigned mobile shopping app for iPhone and Android, users can now scan a product barcode or a QR code while in-store to obtain more information on an item of interest. By scanning a product's barcode, customers will be directed to a page where they can see product details and user reviews and will be able to add the item to their shopping cart quickly.

Fast Access to Local Ads and Deals
Shoppers using a mobile device or tablet can enter their zip code to view the weekly ad and deals for their area. In addition, they can save their "home store" under the store locator function to be automatically directed to the weekly ad for their area.

Customers can also get instant access to new deals and savings through the company's "R" Mobile Messaging program.  Each week exciting coupons, events and savings for Toys"R"Us and Babies"R"Us are sent directly to enrolled customers' mobile phones. SMS messages are sent up to twice per week, and highlight some of the most compelling savings currently available.  Customers can text "DEALS" to 78697 to receive Toys"R"Us offers, "DEALS" to 72229 for Babies"R"Us offers and "EEDEALS" to 78697 to receive special notifications regarding electronics and entertainment offers.*

Share the Hottest Toys of the Season with the Click of a Button
Customers can easily share their favorite items with family and friends through Twitter, Facebook and Pinterest from their smartphone or tablet.

The company is supporting the launch of its new and enhanced mobile shopping capabilities with in-store signage, SMS messages and through the company's social media sites.

For all the latest news about the 2012 Holiday Season at Toys"R"Us, visit "R" Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.

*Message and data rates may apply. Up to two messages per week. Text STOP to cancel. Text HELP for assistance.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 640 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...