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Wearables Authors: Pat Romanski, Elizabeth White, Liz McMillan, Ram Sonagara, Lori MacVittie

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Zooka Builds Retail Momentum as Sexy, New Wireless Speaker now available at 650 US Best Buy Stores

Hot off last month’s introduction at 1,200 Target stores, Carbon Audio LLC, the design-driven audio products company, announced today that its sexy, stylish, high performance Bluetooth audio accessory, Zooka, is now available at 650 Best Buy stores across America. The Zooka Best Buy introduction took place on Sunday, October 28, 2012.

The critically acclaimed Zooka transforms any device into a big sound audio system that allows consumers to play games, listen to music, and watch movies five times louder. Pair it with a favorite tablet, notebook, ultrabook or smartphone and you have full, rich sound that lights up a room from as much as 30 feet away.

The brilliantly designed Zooka, which packs a powerful, high quality audio experience into a sleek and sexy form, easily connects with Bluetooth-enabled devices. Just slide the Zooka onto the edge of your device, or simply pair it, and you’re enjoying audio that's bigger and up to five times louder than the sound of a typical tablet. The Zooka’s built in microphone allows for hands-free talk at home or on the go.

The Zooka made waves this summer when it was introduced exclusively and to rave reviews in Apple Stores in early August, 2012. It met mass markets earlier this month with a national roll-out in 1,200 Target Stores. Now, just in time for the holidays, it comes to 650 Best Buy stores.

“Momentum and reviews of Zooka have been nothing but breathtaking,” says Jason Martin, co-founder and chief creative officer of Carbon Audio. “We designed Zooka first for performance, and the ability to deliver clear, crisp, loud sound impossible to achieve from devices or other Bluetooth speakers. We packed this technology in a brilliant, elegant, cylindrical design that makes a bold statement about the user’s lifestyle. Compact but powerful. Mobile but potent. Art and science combined with color and character, a personality of its own. Zooka has set the standard in an increasingly crowded market where users want to differentiate themselves while owning best of class accessories for their technology.”

Zooka retails for $99. To learn more about Carbon Audio and the Zooka, please visit www.carbonaudioinc.com. You can also follow the company on Facebook and Twitter.

About Carbon Audio

A design driven, audio accessory and products developer, Carbon Audio designs and markets disruptive, fashion forward audio products, known for both uncompromising form and function. Its first market introduction, Zooka, radically redefines portable audio for mobile, tablets, note books and ultra books – any Bluetooth-enabled device. Contemporary, eye popping design, a performance that lights up a room from 30 feet away, Zooka is the first in a line of expectation-shattering products Carbon Audio is developing and plans to introduce over the next 12 months. Learn more about this and upcoming Carbon Audio products, by visiting www.carbonaudioinc.com.

Media Resources:

Zooka Product Photos- http://www.flickr.com/photos/carbonaudio/sets/72157631692895570/

Zooka Product Video- http://www.flickr.com/photos/carbonaudio/8054525213/in/photostream

Zooka Lifestyle Photos- http://www.flickr.com/photos/carbonaudio/sets/72157631692888438/

Zooka Brand Video- http://www.youtube.com/watch?v=YIZW3s6G4zI&feature=plcp

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