Welcome!

Wearables Authors: Pat Romanski, Shelly Palmer, Yeshim Deniz, Elizabeth White, Carmen Gonzalez

News Feed Item

Les sociétés de l'UE en décalage avec les préoccupations des consommateurs pour le suivi en ligne

BRUXELLES, November 15, 2012 /PRNewswire/ --

Une nouvelle étude sur la confidentialité de TRUSTe publiée aujourd'hui montre qu'en Europe les sociétés suivent fortement les comportements en ligne, et que les consommateurs en sont parfaitement conscients mais qu'ils attendent des sites Web qu'ils obtiennent leur permission avant de suivre leur comportement en ligne. Mais malgré l'arrivée de la directive européenne sur les cookies en mai 2011, seule une minorité de sociétés demandent le consentement des utilisateurs avant d'installer des cookies.

L'Indice TRUSTe 2012 EU Consumer Privacy (indice de confidentialité des consommateurs de l'UE 2012) est la première étude à fournir une analyse complète des attitudes actuelles des consommateurs en matière de confidentialité des données et des pratiques des sociétés à travers l'Union européenne. Cette étude complète (menée en ligne via Ipsos MORI's iOmnibus survey en France, en Allemagne, en Grande-Bretagne et aux Pays-Bas) a impliqué 4 000 consommateurs et 200 sites Web de premier plan (répertoriés grâce à la technologie de balayage en profondeur des pisteurs et d'audit des cookies de TRUSTe pour évaluer les 50 plus importants sites Web tels que classés par Alexa.com dans chacun de ces quatre pays).

Voici quelques-uns des principaux résultats :

  • 86 % des répondants aux Pays-Bas connaissaient les cookies des navigateurs Internet contre 81 % en Grande-Bretagne, 78 % en Allemagne et 59 % en France.
  • Les 50 plus importants sites Web français installent près de deux fois plus de cookies tiers (434) que les sites Web néerlandais (237).
  • 71 % des répondants français étaient très préoccupés par leur confidentialité sur Internet contre 69 % des Britanniques, 62 % des Allemands et 48 % des Néerlandais.

Concernant la directive de l'UE sur les cookies, l'étude a montré que :

  • 79 % des répondants néerlandais savaient que la directive de l'UE sur les cookies exigent que les sociétés obtiennent votre permission pour vous suivre en ligne, contre 63 % en Grande-Bretagne, 51 % en Allemagne et 26 % en France.
  • 82 % des Allemands attendent des sociétés qu'elles respectent la directive européenne sur les cookies, tout comme 76 % des Britanniques et 62 % des Néerlandais.
  • 53 % des répondants français attendent des sociétés qu'elles respectent cette directive mais 44 % prévoient de ne consulter que les sites Web des sociétés qui s'y conforment.
  • 12 % des 50 plus importants sites Web britanniques et 32 % des sites Web néerlandais ont pris des mesures pour respecter la directive, avec une fenêtre pop-up, une bannière ou un onglet informant les utilisateurs au sujet des cookies sur le site. Aucun des 50 plus importants sites Web en France ou en Allemagne ne l'a fait.

Le directeur général UE de TRUSTe, Danilo Labovic, a déclaré :

« Cette étude montre qu'il existe un véritable fossé entre les attentes des consommateurs en matière de confidentialité sur Internet et l'expérience fournie par la plupart des sociétés. Les conséquences quand les entreprises ne le font pas sont significatives avec 36 % des répondants français choisissant de ne pas consulter le site Web d'une société par souci de confidentialité, et 34 % des répondants allemands qui n'utilisent pas une application smartphone pour des questions de confidentialité en ligne.

Dans les quatre pays réunis, une moyenne de 68 % attendent des sociétés qu'elles respectent la récente directive de l'UE sur les cookies, et une moyenne de 41 % prévoit de ne consulter que les sites Web qui le font. Les 50 plus importants sites Web en France et en Allemagne n'ayant pris aucune mesure pour informer les visiteurs au sujet des utilisations des cookies et de suivi sur leur page d'accueil, ils semblent être en décalage avec les préoccupations de leurs utilisateurs.

La bonne nouvelle est qu'il existe des mesures que les sociétés peuvent prendre pour répondre à ces préoccupations. L'étude montre également que 62 % de répondants en France, 57 % en Allemagne et en Grande-Bretagne et 49 % aux Pays-Bas affirment qu'ils font davantage confiance à un site Web s'ils voient une certification ou un sceau indiquant qu'une organisation extérieure reconnaît la confidentialité de ce site. »

Notes à l'intention des rédacteurs

  1. TRUSTe est le plus grand fournisseur mondial de solutions de gestion de la confidentialité des données, proposant une suite de technologies et de certifications pour aider les sociétés à établir une relation de confiance avec les consommateurs et à augmenter leur implication en ligne. Plus de 5 000 sociétés, dont de grandes marques internationales comme Apple, eBay, LinkedIn et Microsoft, comptent sur TRUSTe pour établir la confiance et résoudre des problèmes de confidentialité complexes et en pleine évolution. Le sceau vert de confidentialité certifiée de TRUSTe et largement reconnu par des millions de consommateurs à travers le monde comme un signe fiable de pratiques de confidentialité responsables. Pour des informations supplémentaires sur TRUSTe, veuillez consulter http://www.truste.eu  
  2. Pour télécharger l'étude complète et pour des renseignements sur la taille de l'échantillon et la méthodologie utilisée, rendez-vous sur : http://www.truste.com/eu-compliance-tracking-awareness-index/?lang=fr.
  3. Pour toute demande des médias sur TRUSTe EU, veuillez contactez Eleanor Treharne-Jones à The Conversation Co. au +44(0)7811-093648 ou par e-mail eleanor@theconversationco.com


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.