Welcome!

Wearables Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Carmen Gonzalez, Liz McMillan

News Feed Item

Les sociétés de l'UE en décalage avec les préoccupations des consommateurs pour le suivi en ligne

BRUXELLES, November 15, 2012 /PRNewswire/ --

Une nouvelle étude sur la confidentialité de TRUSTe publiée aujourd'hui montre qu'en Europe les sociétés suivent fortement les comportements en ligne, et que les consommateurs en sont parfaitement conscients mais qu'ils attendent des sites Web qu'ils obtiennent leur permission avant de suivre leur comportement en ligne. Mais malgré l'arrivée de la directive européenne sur les cookies en mai 2011, seule une minorité de sociétés demandent le consentement des utilisateurs avant d'installer des cookies.

L'Indice TRUSTe 2012 EU Consumer Privacy (indice de confidentialité des consommateurs de l'UE 2012) est la première étude à fournir une analyse complète des attitudes actuelles des consommateurs en matière de confidentialité des données et des pratiques des sociétés à travers l'Union européenne. Cette étude complète (menée en ligne via Ipsos MORI's iOmnibus survey en France, en Allemagne, en Grande-Bretagne et aux Pays-Bas) a impliqué 4 000 consommateurs et 200 sites Web de premier plan (répertoriés grâce à la technologie de balayage en profondeur des pisteurs et d'audit des cookies de TRUSTe pour évaluer les 50 plus importants sites Web tels que classés par Alexa.com dans chacun de ces quatre pays).

Voici quelques-uns des principaux résultats :

  • 86 % des répondants aux Pays-Bas connaissaient les cookies des navigateurs Internet contre 81 % en Grande-Bretagne, 78 % en Allemagne et 59 % en France.
  • Les 50 plus importants sites Web français installent près de deux fois plus de cookies tiers (434) que les sites Web néerlandais (237).
  • 71 % des répondants français étaient très préoccupés par leur confidentialité sur Internet contre 69 % des Britanniques, 62 % des Allemands et 48 % des Néerlandais.

Concernant la directive de l'UE sur les cookies, l'étude a montré que :

  • 79 % des répondants néerlandais savaient que la directive de l'UE sur les cookies exigent que les sociétés obtiennent votre permission pour vous suivre en ligne, contre 63 % en Grande-Bretagne, 51 % en Allemagne et 26 % en France.
  • 82 % des Allemands attendent des sociétés qu'elles respectent la directive européenne sur les cookies, tout comme 76 % des Britanniques et 62 % des Néerlandais.
  • 53 % des répondants français attendent des sociétés qu'elles respectent cette directive mais 44 % prévoient de ne consulter que les sites Web des sociétés qui s'y conforment.
  • 12 % des 50 plus importants sites Web britanniques et 32 % des sites Web néerlandais ont pris des mesures pour respecter la directive, avec une fenêtre pop-up, une bannière ou un onglet informant les utilisateurs au sujet des cookies sur le site. Aucun des 50 plus importants sites Web en France ou en Allemagne ne l'a fait.

Le directeur général UE de TRUSTe, Danilo Labovic, a déclaré :

« Cette étude montre qu'il existe un véritable fossé entre les attentes des consommateurs en matière de confidentialité sur Internet et l'expérience fournie par la plupart des sociétés. Les conséquences quand les entreprises ne le font pas sont significatives avec 36 % des répondants français choisissant de ne pas consulter le site Web d'une société par souci de confidentialité, et 34 % des répondants allemands qui n'utilisent pas une application smartphone pour des questions de confidentialité en ligne.

Dans les quatre pays réunis, une moyenne de 68 % attendent des sociétés qu'elles respectent la récente directive de l'UE sur les cookies, et une moyenne de 41 % prévoit de ne consulter que les sites Web qui le font. Les 50 plus importants sites Web en France et en Allemagne n'ayant pris aucune mesure pour informer les visiteurs au sujet des utilisations des cookies et de suivi sur leur page d'accueil, ils semblent être en décalage avec les préoccupations de leurs utilisateurs.

La bonne nouvelle est qu'il existe des mesures que les sociétés peuvent prendre pour répondre à ces préoccupations. L'étude montre également que 62 % de répondants en France, 57 % en Allemagne et en Grande-Bretagne et 49 % aux Pays-Bas affirment qu'ils font davantage confiance à un site Web s'ils voient une certification ou un sceau indiquant qu'une organisation extérieure reconnaît la confidentialité de ce site. »

Notes à l'intention des rédacteurs

  1. TRUSTe est le plus grand fournisseur mondial de solutions de gestion de la confidentialité des données, proposant une suite de technologies et de certifications pour aider les sociétés à établir une relation de confiance avec les consommateurs et à augmenter leur implication en ligne. Plus de 5 000 sociétés, dont de grandes marques internationales comme Apple, eBay, LinkedIn et Microsoft, comptent sur TRUSTe pour établir la confiance et résoudre des problèmes de confidentialité complexes et en pleine évolution. Le sceau vert de confidentialité certifiée de TRUSTe et largement reconnu par des millions de consommateurs à travers le monde comme un signe fiable de pratiques de confidentialité responsables. Pour des informations supplémentaires sur TRUSTe, veuillez consulter http://www.truste.eu  
  2. Pour télécharger l'étude complète et pour des renseignements sur la taille de l'échantillon et la méthodologie utilisée, rendez-vous sur : http://www.truste.com/eu-compliance-tracking-awareness-index/?lang=fr.
  3. Pour toute demande des médias sur TRUSTe EU, veuillez contactez Eleanor Treharne-Jones à The Conversation Co. au +44(0)7811-093648 ou par e-mail [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.