Welcome!

Wearables Authors: Pat Romanski, Elizabeth White, Carmen Gonzalez, Yeshim Deniz, Liz McMillan

News Feed Item

EU-bedrijven lopen uit de pas met consumentenzorgen over online tracking

AMSTERDAM, November 15, 2012 /PRNewswire/ --

Nieuw TRUSTe privacy-onderzoek dat vandaag is gepubliceerd laat zien dat bedrijven in heel Europa op grote schaal via 'tracking' het online gedrag van consumenten volgen, dat consumenten zich terdege bewust zijn van deze activiteit en dat ze verwachten dat websites eerst hun toestemming moeten verkrijgen voor het tracken van hun online gedrag. Ondanks de invoering van de EU-cookierichtlijn in mei 2011, vraagt slechts een minderheid van alle bedrijven om toestemming van de gebruikers, voordat ze cookies plaatsen.

De TRUSTe 2012 EU Consumer Privacy Index is de eerste studie die een uitgebreide analyse biedt van actuele consumentenattitudes inzake gegevensprivacy en het praktijkbeleid van ondernemingen in de hele EU. De uitgebreide studie bestreek meer dan 4000 consumenten (online uitgevoerd via een iOmnibus-enquête door Ipsos MORI in Frankrijk, Duitsland, Groot-Brittannië en Nederland) en de 200 top websites (samengesteld op basis van de websitetracker met dieptescan en de cookiecontroletechnologie van TRUSTe om de 50 door Alexa.com in elk van de vier landen als hoogst gerangschikte websites te beoordelen).

De meest in het oog vallende bevindingen zijn:

86% van de respondenten in Nederland waren zich bewust van cookies voor de internetbrowser, vergeleken met 81% in Groot-Brittannië, 78% in Duitsland en 59% in Frankrijk.

De top 50 Franse websites zetten bijna twee keer zo veel cookies van derden (434) uit als Nederlandse websites (237).

71% van de Franse respondenten waren zeer bezorgd over hun online privacy, in vergelijking met 69% in Groot-Brittannië, 62% in Duitsland en 48% in Nederland.

Met betrekking tot de EU-cookie-richtlijn toonde het onderzoek aan:

79% van de Nederlandse respondenten waren ervan op de hoogte dat de cookiewet van de EU vereist dat bedrijven uw toestemming moeten hebben om u online te tracken, in vergelijking met 63% in Groot-Brittannië, 51% in Duitsland en 26% in Frankrijk.

82% van de Duitsers verwachten dat bedrijven voldoen aan de EU-cookierichtlijn, evenals 76% in Groot-Brittannië en 62% in Nederland.

53% van de Franse respondenten verwachten dat bedrijven daaraan voldoen, maar slechts 44% is van plan alleen websites te bezoeken van bedrijven die voldoen aan de EU-cookierichtlijn.

12% van de top 50 Britse websites en 32% van de Nederlandse websites had enige stappen ondernomen om te voldoen aan de richtlijn, via een on-screen pop-up, banner of tab om gebruikers te informeren over cookies op de site. Geen van de top 50 websites in Frankrijk of Duitsland had dat gedaan.

EU Managing Director voor TRUSTe, Danilo Labovic, zegt:

"Dit onderzoek toont aan dat er een aanzienlijke kloof is tussen de verwachtingen van de consument rond online privacy en de ervaring van wat de meeste bedrijven leveren in de praktijk. De gevolgen voor bedrijven als ze in dit opzicht in de fout gaan zijn significant, met 36% in Frankrijk die ervoor kiest de website van een bedrijf niet te bezoeken vanwege bezorgdheid over hun privacy online en 34% in Duitsland die geen smartphone app gebruikt vanwege bezorgdheid over hun online privacy.

In alle vier de landen verwacht gemiddeld 68% dat bedrijven voldoen aan de recente EU-cookierichtlijn en gemiddeld 41% is van plan om alleen websites te bezoeken die dat doen. Het feit dat de top 50 websites in Frankrijk en Duitsland geen actie heeft genomen om bezoekers op hun startpagina te informeren over het gebruik van cookies en tracking op deze sites suggereert dat ze uit de pas lopen met de belangen van hun gebruikers.

Het goede nieuws is dat er maatregelen zijn die bedrijven kunnen nemen om deze problemen aan te pakken. Het onderzoek gaf ook aan dat 62% in Frankrijk, 57% in Duitsland en Groot-Brittannië en 49% in Nederland het eens was dat ze een website meer vertrouwden als ze een certificering of zegel zagen dat wees op privacygoedkeuring door een externe organisatie."

Notities voor redacteuren

TRUSTe is wereldwijd toonaangevend leverancier van privacymanagementoplossingen en biedt een breed pakket van technologieën en certificeringen om bedrijven te helpen vertrouwen op te bouwen en hun online betrekkingen te vergroten. Meer dan 5000 bedrijven, inclusief internationale topmerken als Apple, eBay, LinkedIn en Microsoft vertrouwen op TRUSTe om vertrouwen op te bouwen en evoluerende en complexe privacyuitdagingen aan te pakken. TRUSTe's groene Certified Privacy Seal wordt breed erkend en vertrouwd door miljoenen consumenten in de hele wereld als een teken van verantwoord privacybeleid. Voor meer informatie over TRUSTe kunt u terecht op http://www.truste.eu  

Om het volledige onderzoeksrapport te downloaden en voor meer informatie over de steekproefgrootte en methodologie ga naar http://www.truste.com/eu-compliance-tracking-awareness-index/?lang=nl

Neem voor TRUSTe EU mediavragen contact op met Eleanor Treharne-Jones in The Conversation Co. op +44(0)7811-093648 of e-mail [email protected].

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...