Welcome!

Wearables Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, ManageEngine IT Matters

News Feed Item

InterMune lance avec succès ses opérations européennes et son nouveau médicament orphelin avec Veeva CRM et iRep basés sur le cloud

BARCELONE, Espagne, November 15, 2012 /PRNewswire/ --

Lorsque la société de biotechnologie émergente InterMune a étendu ses activités en Europe, elle a cherché une solution de gestion de la relation client (CRM) fiable qui permettrait de lancer son médicament orphelin, Esbriet - le premier et unique traitement pouvant ralentir de façon prouvée la progression de la maladie chez les patients légèrement ou modérément atteints de fibrose pulmonaire idiopathique (FPI).

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

InterMune devait également déployer rapidement une nouvelle solution, de sorte que la société de biotechnologie recherchait une plateforme flexible, facile à mettre en œuvre et simple d'utilisation. Après avoir évalué trois fournisseurs de CRM, InterMune a sélectionné Veeva CRM sur le cloud, intégrant iRep - la seule application intégrée de CRM et de CLM (Closed Loop Marketing - Marketing en boucle fermée) dans  l'industrie à être conçue pour l'iPad d'Apple.

« Veeva CRM est rapidement sorti du lot pour plusieurs raisons », a expliqué Ernest Leek, Directeur senior du marketing et de l'efficacité commerciale pour l'Europe chez InterMune. « Le fait que Veeva CRM tire pleinement parti des dernières technologies sur le cloud, a été un facteur de décision clé pour nous. Cette solution garantit que notre système reste toujours actualisé avec des mises à jour en temps réel et des modifications permettant de s'adapter au rythme de notre croissance rapide. En outre, Veeva CRM repose sur une plateforme qui a fait ses preuves, et offre plus de puissance et de stabilité par rapport aux autres fournisseurs de CRM que nous avons évalués. »

À ce jour, InterMune a déployé Veeva CRM et iRep pour ses utilisateurs en Allemagne, en France, en Scandinavie, au Benelux et en Autriche. L'année dernière,InterMune a également adopté Vault PromoMats, l'application de gestion de contenu sur le cloud de Veeva, pour la gestion internationale du contenu promotionnel.

« Lorsque nous avons décidé d'opter pour Veeva, il ne s'agissait pas d'un choix purement technologique. L'entreprise a connu comme nous une croissance très rapide au cours des cinq dernières années, et Veeva présente ce même état d'esprit qui donne la priorité au client. Ainsi nous savions que les deux cultures de nos organisations étaient en adéquation », a ajouté M. Leek.

Selon InterMune, leurs équipes de vente et de marketing ont adopté iRep. Les fonctionnalités de CRM et de CLM, intégrées à l'application, fournissent au service marketing de précieuses informations sur les interactions avec les clients sur le terrain. Elles permettent en fin de compte aux équipes marketing et commerciales d'améliorer l'expérience client et d'élaborer une organisation plus centrée sur le client. Veeva iRep répond aux besoins de ses deux équipes - les représentants commerciaux disposent de reportings sur leurs visites, d'une vision sur les données  et d'outils de vente, le tout sur un seul appareil élégant, tandis que le service marketing peut produire un contenu plus riche et le transférer facilement pour une diffusion rapide sur le terrain.

« Je fais partie de cette industrie depuis plus de 12 ans et j'ai toujours été frustré par la technologie existante et par ses limites quant à l'amélioration effective de l'interaction avec le client », a expliqué M. Leek. « Veeva est l'une des entreprises les plus innovantes dans le secteur des sciences de la vie et elle a repoussé les limites afin de mener un véritable changement grâce à sa technologie de CRM. »

M. Leek a conclu : « Il a été impressionnant de constater l'évolution de tout ce que nous pouvons faire avec Veeva CRM et cela nous rappelle constamment que nous avons certainement pris la bonne décision en choisissant Veeva. »

À propos de Veeva Systems

Veeva Systems est le leader dans le domaine des solutions commerciales sur le  cloud destinées à l'industrie mondiale des sciences de la vie. Engagée dans l'innovation, l'excellence de ses produits et la réussite de ses clients, la société Veeva compte plus de 150 clients, englobant à la fois certaines des sociétés pharmaceutiques les plus importantes au monde et des entreprises de biotechnologie émergentes. Créée en 2007, Veeva est une société privée dont le siège social est situé dans la baie de San Francisco. Elle possède également des bureaux à Philadelphie, Barcelone, Budapest, Paris, Pékin, Shanghai et Tokyo. Pour tout complément d'information, rendez-vous sur http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tous droits réservés. Veeva et le logo de Veeva sont des marques commerciales déposées de Veeva Systems. Veeva Systems possède d'autres marques commerciales déposées et non déposées. Les autres noms utilisés dans le présent communiqué peuvent être des marques commerciales appartenant à leurs propriétaires respectifs. 

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...