|By PR Newswire||
|November 15, 2012 08:01 AM EST||
CHESTERFIELD, Mo., Nov. 15, 2012 /PRNewswire/ -- For New Yorkers, food knowledge means social status. According to a new survey of New York area consumers released today by the U.S. Farmers & Ranchers Alliance (USFRA), 54 percent of New Yorkers believe that being knowledgeable about food is a social status symbol. The survey, released in conjunction with The Food DialoguesSM: New York, found that New Yorkers in general were less informed about how food is grown and raised, but if they could prioritize it, would be more passionate about learning more about food than consumers across the country.
"New Yorkers especially have an interest in gaining more knowledge about how their food is grown and raised, so we've brought the Food Dialogues to the Big Apple," said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. "We feel that it is critical to hold this valuable discussion, bringing New Yorkers together with America's farmers and ranchers to talk about tough issues and about improving how food is grown and raised."
New Yorkers Less Informed about Food Production but Strive to Learn More
In a city known for its serious eats, it's no surprise that New Yorkers care about their food. But the USFRA survey results reveal that New Yorkers in particular are less informed about how food is grown and raised than Americans overall – with just half reporting they feel at least somewhat knowledgeable about food production (53 percent), compared to 62 percent of Americans overall. Yet, New Yorkers have a serious desire to learn more about how their food is grown and raised. In fact, 68 percent of New Yorkers would like to know more about how food is grown and raised, but they just don't have the time or money to prioritize it, compared to 59 percent of Americans overall who share that sentiment. When asked what type of information they want to learn more about, New Yorkers said the use of inputs for crops such as pesticides, herbicides and fertilizers (37 percent) and the use of antibiotics in farm animals (31 percent).
New Yorkers More Skeptical about Their Food
The survey found that New Yorkers are less likely than Americans overall to say that food production heading in the right direction (44 percent versus 53 percent). They were also less likely than Americans overall to believe farmers and ranchers are committed to improving how food is grown and raised. Further, more than half of New Yorkers do not believe that 95 percent of all farms are in fact family owned1.
Factors When Making Decisions About Food
- In addition to learning how New Yorkers perceive food production, the survey also revealed what and who influences their purchasing decisions, whether at the grocery store or while dining out. New Yorkers are mindful of how food is grown and raised when grocery shopping; however, New Yorkers are more than twice as likely to value taste when choosing a restaurant versus shopping for groceries. Additionally: New Yorkers are more likely to report that how food is grown and raised will impact their purchase decision in the grocery stores (87 percent) compared to when dining out (78 percent).
- When it comes to dining out, New Yorkers prioritize quality (58 percent), taste (37 percent) and cost (32 percent).
- When it comes to purchasing groceries, New Yorkers prioritize quality (49 percent), cost (39 percent) and healthiness/nutrition (23 percent) – whereas Americans overall prioritize cost (47 percent).
The survey findings were released by USFRA in conjunction with The Food Dialogues: New York. This event is taking place on November 15 at The TimesCenter in Midtown Manhattan from 10 a.m. to 3:30 p.m. Eastern Time. This event will also stream live online at www.fooddialogues.com . For additional information about the surveys released today, USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.
About the Survey Methodology
Ketchum Global Research & Analytics designed and analyzed a phone survey of 1,250 consumers nationwide, with an oversample of 236 consumers in the New York City designated media area. The survey was fielded October 22nd through 28th 2012 by Braun Research Inc. and has a margin of error of +/-2.8 percent at the 95 percent confidence level. Additionally, Ketchum Global Research & Analytics designed and analyzed a phone survey of 501 farmers and ranchers nationwide, including 36 who opted in for participation through the USFRA site. The survey was fielded October 23rd through 29th, 2012 by Braun Research Inc. and has a margin of error of +/-4.4% at the 95 percent confidence level. Concurrently, Ketchum Global Research & Analytics designed and analyzed a phone survey of 291 consumers in the New York City Designated Market Area. The survey was fielded October 22rd through 28th, 2012 by Braun Research Inc. and has a margin of error of +/-5.7 percent at the 95 percent confidence level.
About The Food Dialogues
The Food Dialogues℠: New York is designed to answer Americans' questions on some of the most provocative topics related to food, including antibiotics and biotechnology (GMOs). This event, taking place at The TimesCenter in Midtown Manhattan on Thursday, November 15, will include a series of back-to-back panel discussions with farmers, ranchers, food experts, pundits and media. USFRA helps farmers and ranchers answer consumers' and influencers' questions, including the tough ones, about food production. For additional information about USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.
About U.S. Farmers & Ranchers Alliance (USFRA)
U.S. Farmers & Ranchers Alliance (USFRA) is a newly formed alliance consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans' questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.
1 USDA 2007 Census of Agriculture
SOURCE U.S. Farmers & Ranchers Alliance
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 3, 2016 11:00 PM EDT Reads: 1,251
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 3, 2016 11:00 PM EDT Reads: 1,195
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 3, 2016 10:45 PM EDT Reads: 736
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 3, 2016 10:00 PM EDT Reads: 1,196
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 3, 2016 10:00 PM EDT Reads: 1,310
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 3, 2016 09:45 PM EDT Reads: 304
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 3, 2016 09:30 PM EDT Reads: 1,103
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 3, 2016 08:45 PM EDT Reads: 1,270
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 3, 2016 08:30 PM EDT Reads: 1,193
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 3, 2016 08:00 PM EDT Reads: 1,031
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 3, 2016 05:00 PM EDT Reads: 304
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 3, 2016 04:15 PM EDT Reads: 298
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 3, 2016 03:15 PM EDT Reads: 1,171
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 3, 2016 02:30 PM EDT Reads: 949
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 3, 2016 12:30 PM EDT Reads: 1,170
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,590
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 3, 2016 12:00 PM EDT Reads: 1,366
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 3, 2016 09:45 AM EDT Reads: 1,449
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 3, 2016 07:00 AM EDT Reads: 1,102
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 2, 2016 10:00 AM EDT Reads: 2,692