|By PR Newswire||
|November 15, 2012 08:01 AM EST||
CHESTERFIELD, Mo., Nov. 15, 2012 /PRNewswire/ -- For New Yorkers, food knowledge means social status. According to a new survey of New York area consumers released today by the U.S. Farmers & Ranchers Alliance (USFRA), 54 percent of New Yorkers believe that being knowledgeable about food is a social status symbol. The survey, released in conjunction with The Food DialoguesSM: New York, found that New Yorkers in general were less informed about how food is grown and raised, but if they could prioritize it, would be more passionate about learning more about food than consumers across the country.
"New Yorkers especially have an interest in gaining more knowledge about how their food is grown and raised, so we've brought the Food Dialogues to the Big Apple," said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. "We feel that it is critical to hold this valuable discussion, bringing New Yorkers together with America's farmers and ranchers to talk about tough issues and about improving how food is grown and raised."
New Yorkers Less Informed about Food Production but Strive to Learn More
In a city known for its serious eats, it's no surprise that New Yorkers care about their food. But the USFRA survey results reveal that New Yorkers in particular are less informed about how food is grown and raised than Americans overall – with just half reporting they feel at least somewhat knowledgeable about food production (53 percent), compared to 62 percent of Americans overall. Yet, New Yorkers have a serious desire to learn more about how their food is grown and raised. In fact, 68 percent of New Yorkers would like to know more about how food is grown and raised, but they just don't have the time or money to prioritize it, compared to 59 percent of Americans overall who share that sentiment. When asked what type of information they want to learn more about, New Yorkers said the use of inputs for crops such as pesticides, herbicides and fertilizers (37 percent) and the use of antibiotics in farm animals (31 percent).
New Yorkers More Skeptical about Their Food
The survey found that New Yorkers are less likely than Americans overall to say that food production heading in the right direction (44 percent versus 53 percent). They were also less likely than Americans overall to believe farmers and ranchers are committed to improving how food is grown and raised. Further, more than half of New Yorkers do not believe that 95 percent of all farms are in fact family owned1.
Factors When Making Decisions About Food
- In addition to learning how New Yorkers perceive food production, the survey also revealed what and who influences their purchasing decisions, whether at the grocery store or while dining out. New Yorkers are mindful of how food is grown and raised when grocery shopping; however, New Yorkers are more than twice as likely to value taste when choosing a restaurant versus shopping for groceries. Additionally: New Yorkers are more likely to report that how food is grown and raised will impact their purchase decision in the grocery stores (87 percent) compared to when dining out (78 percent).
- When it comes to dining out, New Yorkers prioritize quality (58 percent), taste (37 percent) and cost (32 percent).
- When it comes to purchasing groceries, New Yorkers prioritize quality (49 percent), cost (39 percent) and healthiness/nutrition (23 percent) – whereas Americans overall prioritize cost (47 percent).
The survey findings were released by USFRA in conjunction with The Food Dialogues: New York. This event is taking place on November 15 at The TimesCenter in Midtown Manhattan from 10 a.m. to 3:30 p.m. Eastern Time. This event will also stream live online at www.fooddialogues.com . For additional information about the surveys released today, USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.
About the Survey Methodology
Ketchum Global Research & Analytics designed and analyzed a phone survey of 1,250 consumers nationwide, with an oversample of 236 consumers in the New York City designated media area. The survey was fielded October 22nd through 28th 2012 by Braun Research Inc. and has a margin of error of +/-2.8 percent at the 95 percent confidence level. Additionally, Ketchum Global Research & Analytics designed and analyzed a phone survey of 501 farmers and ranchers nationwide, including 36 who opted in for participation through the USFRA site. The survey was fielded October 23rd through 29th, 2012 by Braun Research Inc. and has a margin of error of +/-4.4% at the 95 percent confidence level. Concurrently, Ketchum Global Research & Analytics designed and analyzed a phone survey of 291 consumers in the New York City Designated Market Area. The survey was fielded October 22rd through 28th, 2012 by Braun Research Inc. and has a margin of error of +/-5.7 percent at the 95 percent confidence level.
About The Food Dialogues
The Food Dialogues℠: New York is designed to answer Americans' questions on some of the most provocative topics related to food, including antibiotics and biotechnology (GMOs). This event, taking place at The TimesCenter in Midtown Manhattan on Thursday, November 15, will include a series of back-to-back panel discussions with farmers, ranchers, food experts, pundits and media. USFRA helps farmers and ranchers answer consumers' and influencers' questions, including the tough ones, about food production. For additional information about USFRA and The Food Dialogues: New York, visit www.fooddialogues.com, or on Facebook at www.facebook.com/USFarmersandRanchers. Follow USFRA on Twitter @USFRA using #FoodD.
About U.S. Farmers & Ranchers Alliance (USFRA)
U.S. Farmers & Ranchers Alliance (USFRA) is a newly formed alliance consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans' questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.
1 USDA 2007 Census of Agriculture
SOURCE U.S. Farmers & Ranchers Alliance
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 28, 2016 05:45 AM EDT Reads: 2,313
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 28, 2016 03:15 AM EDT Reads: 2,636
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 28, 2016 03:00 AM EDT Reads: 1,621
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 28, 2016 02:30 AM EDT Reads: 1,544
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 28, 2016 02:15 AM EDT Reads: 1,403
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 28, 2016 02:00 AM EDT Reads: 2,057
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 28, 2016 01:45 AM EDT Reads: 1,109
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Jul. 28, 2016 01:15 AM EDT Reads: 856
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 28, 2016 01:00 AM EDT Reads: 1,628
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 10:30 PM EDT Reads: 1,412
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 27, 2016 10:00 PM EDT Reads: 2,676
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 27, 2016 09:45 PM EDT Reads: 2,012
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 PM EDT Reads: 2,040
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 27, 2016 07:30 PM EDT Reads: 1,120
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 27, 2016 06:45 PM EDT Reads: 2,075
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 27, 2016 06:45 PM EDT Reads: 1,194
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 27, 2016 04:30 PM EDT Reads: 1,886
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 27, 2016 04:30 PM EDT Reads: 229
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 27, 2016 04:15 PM EDT Reads: 1,155
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 27, 2016 04:00 PM EDT Reads: 1,747