|By PR Newswire||
|November 15, 2012 09:25 AM EST||
SANTA MONICA, Calif., Nov. 15, 2012 /PRNewswire/ -- Max Sound Corporation (OTC Bulletin Board: MAXD) the HD Audio Company that is substantially improving the sound quality in live events, music, movies, audiobooks, video games, television and mobile devices released today a MAXD Update discussing the Company's Go-To-Market Strategy.
To all MAXD Shareholders –
First, congratulations to all of our outstanding personnel team who have devoted countless hours to our success and to all of our investors who have become believers in our mission to make MAXD the new Brand Standard across all major audio vertical markets in Multi-media, Entertainment, and Communication Technology. After 30 months of Research and Development we have finally begun our Go-To-Market Strategy as a Sales and Marketing Driven company.
What follows is a summary of where we are at now, how we are taking MAXD to market, how we will make money going forward and what our sales model and revenue targets look like. I couldn't be more excited about our prospects. With the pieces we have in place already, we believe that just executing diligently on that will create a clear path to revenue, then cash flow positivity, and then serious profits. The following recap of publically available information is contained below to summarize the strategy we are employing to make us prominent in several vertical markets that have the potential for the highest sales and profit yields.
2012 provided many breakthroughs for us in our hardware and software development improvements allowing us to move into the "go to market" stage and begin to monetize MAXD technology, hence your investment in our company. Based upon what we are rolling out at this time, we expect to have enough tangible results between now and the end of Q1 2013 that we believe we will be able to forecast actual substantive numbers by Q2 2013 for the year and then going forward well into the future.
Earlier this year at the 54th Grammy Awards, we introduced MAXD to the music industry. Since then, we have made substantial progress in our efforts to roll out celebrity endorsements and consumer and industry adoption across several key multi-media vertical markets.
While several of the markets we are aligning with generally range in size from several billion to 75 billion dollars annually, the area we have tremendous focus on is the mobile industry which last year exceeded a trillion dollars. Growth expectations in Mobile is expected to increase for several more years as the world continues to expand its voracious demand for personal communication tools, resources and delivery.
The key elements we have been rolling out with are Celebrity Endorsements, Consumer Adoption, Industry Integration and Brand Awareness. Below is a recap of elements that have already transpired and are continuing to evolve as well as what we feel we will accomplish for the company and you our shareholders.
We have entered into a definitive agreement to acquire the assets of Liquid Spins which we expect to be complete and transitioned by the end of this month. Liquid Spins first major roll out to retail sales through music download cards begins this month in time for the holidays. Liquid Spins is a strategic move that aligns MAXD technology with a significant audience of music consumers. It allows us to promote music sales to everyone who uses the MAXD High Definition Audio App and it also allows music buyers to get a free app from us after they purchase music from Liquid Spins.
Most importantly, we receive the same 30% profit on every music sale, just like iTunes does. So here is the great differentiator - we are going to share a fourth of that profit or 7.5% on every sale with every Artist who wants to use the Liquid Spins QR (quick read code) and the MAXD HD Audio App to drive their fans to purchase their music from us. That is what we are doing Pitbull and we believe this will set the standard for us to do the same thing with many other artists. We believe most artists will be thrilled to receive an additional 7.5% on every sale of their music.
Liquid Spins has developed a unique marketing deployment that will put the world's largest music catalogues and MAXD App's in front of millions of potential retail consumers in 2013 and beyond. We believe that Liquid Spins has a decisive competitive advantage in the non-traditional markets. To receive more information on the Liquid Spins branding strategy, send an email to [email protected]
Liquid Spins has aligned itself with InComm. InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products having 225,000 partner locations generating nearly $10 billion in retail sales of prepaid products in 2009 and over 1 billion customers every week.
Just a few months ago, Digital music download sales reached the tipping point and now represent over 50% of all music sold having grown at a rate of 8.3% in 2011 to $5.23 billion, according to the IFPI (International Federation of the Phonographic Industry). Within the United States, the total digital music revenue rose 17.3 percent to $2.62 billion.
So revenue begins this month for MAXD due to Liquid Spins current roll out and by Q2 2013 we believe we will be able to forecast future outcomes based on the early results.
The launch of MAXDONLINE.com We have entered into agreements with some of the largest publishing houses to convert their Audio Books inventory to MAXD HD and sell them at our online store sharing the revenue with the publishers on a 50/50 basis of the retail price. We are currently processing the libraries of Simon and Shuster and Harper Collins among others and plan to launch them for sale in Q1.
The site is fully ready for launch including our search, preview and ecommerce functionality however the conversions are taking longer than expected due to the massive amount of titles we received and additional technology we are building to batch process these audiobooks.
For reference, audiobook revenues across trade publishing topped $2 billion in 2011, more than doubling from $869 million in 2010, according to the latest figures from Book Stats. As of today, we have an inventory of over 15,000 audio books ready for processing in MAXD HD Audio.
The benefit we feel we offer is that a MAXD Processed audiobook will be the smallest possible file size and will also sound better than any other version of the same book.
Qualcomm Snap Dragon Processor & Hexagon program
On September 27th, after many months of meetings, with our engineers performing MAXD HD tests of Cellular Voice, Music and Movies on smartphones, we entered into an agreement to join Qualcomm's Hexagon Access DSP Program. Our programmers are currently developing the MAXD HD audio technology for implementation onto the Snapdragon DSP S4 Processor.
The primary goal we had in joining this program was for MAXD HD audio to become embedded on the DSP (Digital Signal Processor) and available for licensing to 86 Qualcomm OEM's that represent a significant portion of the mobile Smartphone and tablet market globally.
Qualcomm is the global leader in chip sales in the Smartphone market. Neilson reports show that as of May 2012 110 million users in the US have Smartphone's accounting for 54.9% of the total US cellular phone market. Gartner reports that total Smartphone's sold globally in 2011 totaled 472 million. The study found that 821 million smartphones and tablets will be purchased worldwide in 2012 and pass the billion mark in 2013.
In years past, the timeline to market on a cellular device chipset for new technologies was as long as two years. Today however, thanks to the Qualcomm Hexagon program, the timeline can be shortened to six months. Our goal is to complete our development onto the Snapdragon Processor and then participate in the first half of 2013 with a licensing partnership that gives us the opportunity to become a relevant player in mobile audio. Stay tuned as this evolves because for us it is a very special opportunity for MAXD.
The MAXD HD Audio App Player
The launch of the Pitbull MAXD Android App Player will mark the beginning of our White Label program. We created this program to allow major artists and companies with significant web based and social media customers consuming audio products to customize the MAXD Player and push it out to their millions of consumers who will be experiencing MAXD HD Audio first for free and then upgrade to paid pro-versions which will become available in the near future.
In every version of White Labeled Apps we are customizing a unique "Buy Music tab" that direct the Artist's audience to buy music from Liquid Spins, thereby creating more sales of music for us and more money going back to each Artist thereby continually incentivizing them to drive their audiences to MAXD creating ever-increasing consumer adoption, brand awareness, sales and numerous cross promotional opportunities for us, artists and a variety of marketing partners.
The first free version of the MAXD HD Audio App for Mp3's only has just been made available on Google Play on the Android platform and we are well underway to completing the development and launching of Apple iOs and Windows platforms for release in Q1 2013. This is our first actual retail product and so it is an understatement to say we are ecstatic. Download the MAXD Pitbull App here.
Market research firm Gartner has forecasted that global mobile app store revenues will triple from $5.2 billion in 2010 to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014.
Pitbull – Our International Brand Ambassador
For those of you who don't know who Pitbull is, just Google him. He is just about the biggest star in the world today in nearly every metric.
In the next 30 days, we will rollout a one minute Pitbull commercial in English and Spanish endorsing MAXD and the MAXD Pitbull App. We expect that from this, we will be able to project in Q1 how many free downloads we will receive from Pitbull's thirty-plus million fans on his social media who will see the commercial and a percentage will take the free download.
As the audience grows, we will launch a paid pro-version experimenting with different price points to see how many people will upgrade at what price and based on what features they find most desirable such as no ads, video with MAXD audio, video games with MAXD Audio and eventually streaming audio in MAXD.
We are splitting the App Revenue 50/50 with Pitbull, however we believe that we will be able to receive 75% of the future App revenue as our partnership opportunity grows and due to the fact that Artists will use the App primarily to receive the 7.5% additional profit on the sale of their own music. It is important to understand we are offering to give artists 7.5% that they don't currently receive and that they have no other way to get. For that, all they have to do is drive their audience to buy from Liquid Spins seamlessly through the App and through QR Codes added to all of their promotions.
The number of downloads we receive from Pitbull will give us a strong baseline on what other stars can deliver based on the size of their followings. As we accumulate millions of downloads, this has great value in terms of customer acquisition and opportunities to build sales and marketing relationships with these audiences and our product marketing partners at Liquid Spins.
AEG Network Live
On Sept 29th, AEG Network Live broadcast the Global Poverty Concert in Central Park NY to millions of viewers worldwide in MAXD HD Audio. This was a history-making event! The MAXD technology flawlessly restored all network streams to HD Audio in "Real time" for over 5 hours with no noticeable delay to video and no down time. As a reminder AEG Network LIVE is the industry's largest provider of live, digital and 3D entertainment.
John Rubey CEO of AEG Live was so impressed with the audio quality he has agreed to use MAXD HD Audio in future concert audio deployments around the world. This was the first real time network deployment of MAXD live.
The AEG relationship opens doors into its many companies that all have a large consumer demand for MAXD HD Audio including Regal Theaters and Cenemark Theaters totalling over 500 locations and 16,000 screens nationwide and more than 100 live venues around the world including Staples Center in Los Angeles. I am currently working with Mr. Rubey on a program to sell music and MAXD/AEG White Label Apps into the AEG global arena of consumers. By being in theaters nationwide, there is a serious opportunity to provide MAXD branding and audio quality awareness to audiences of movie goers every day.
As this relationship with AEG expands in 2013, we believe we will be able to forecast what this will mean to our revenue potential in live venues and how it will factor in with our overall plan to combine MAXD HD Audio in Apps, with Artists, Major Brands and sales of music at Liquid Spins.
MAXD HD Audio Technology is currently delivering high definition audio in a tiny file size that is better for your hearing than today's mp3s. The implications are serious. MAXD mp3 files sound incredible but they're one-tenth the size of a .wav file and they sound better than the original. There's more clarity, dimension, articulation and impact in every range of the audio spectrum. Plus artifacts and harshness are gone.
So no billion dollar changeover. No need for bigger pipes, bigger servers, new consumer appliances, or higher data costs that would be rejected by consumers anyway because they would refuse to pay for it. Nothing will change except the sound. Consumers won't have to move a muscle to adapt. Their phone data bills will stay the same as standard mp3. No higher data costs to download or stream high definition audio.
MAXD is proving that size matters, fitting life-like HD Audio into our existing mp3 and compressed audio eco-system. So the wait for high definition audio is over.
MAXD HD Audio technology has the ability to bring disruption of the best kind, much like Google taking over search from Yahoo. Google didn't need a whole new web browser to revolutionize search. They slid right into the existing eco-system. Once people got better search results, millions migrated.
MAXD intends to become mainstream in much the same way. It's a time to get ready for a breakthrough technology that finally reverses mp3 audio degradation and can add new revenue to the bottom line for Companies in every vertical market in Entertainment Multi-media and Communication technologies. We believe a majority of audio content and gear can be powered by MAXD within the next two years.
Thank you sincerely for taking the time to listen and for your continued support.
Very truly yours,
Max Sound joins Qualcomm Hexagon Access Program
MAXD & PITBULL DELIVER THE PARTY WORLDWIDE!
AEG Network LIVE to Broadcast Future Live Concert Events in MAXD HD
Online Music Retailer, Liquid Spins to be acquired by MAXD
Max Sound to Re-master Entire Simon & Schuster Audio Book Catalog
Harper Collins Audiobook Catalogue to be released in MAXD High Definition
MAXD and Mick Fleetwood on CNBC
ABOUT MAX SOUND COROPORATION
MAXD is to audio what HD (High Definition) is to video. The MAXD™ Audio Process makes everything sound better and can convert any audio file to high definition quality while significantly reducing the file size. Visit us www.maxsound.com
Max Sound® and MAXD™ are registered trademarks and Patent Pending technologies wholly owned by Max Sound Corporation. All other trademarks are the property of their respective owners.
SAFE HARBOR STATEMENT
Statements in this press release which are not purely historical, including statements regarding Max Sound's intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release.
Max Sound Corporation
John Blaisure Phone: 888-777-1987
Email: [email protected]
SOURCE Max Sound Corporation
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 28, 2016 03:45 PM EDT Reads: 2,527
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 28, 2016 02:00 PM EDT Reads: 2,918
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 28, 2016 02:00 PM EDT Reads: 1,353
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 28, 2016 01:00 PM EDT Reads: 2,327
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 11:15 AM EDT Reads: 1,235
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 28, 2016 11:00 AM EDT Reads: 4,049
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 28, 2016 10:45 AM EDT Reads: 1,621
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 28, 2016 09:45 AM EDT Reads: 2,263
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 28, 2016 09:15 AM EDT Reads: 1,191
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 28, 2016 09:00 AM EDT Reads: 2,431
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 28, 2016 08:45 AM EDT Reads: 1,978
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 28, 2016 07:15 AM EDT Reads: 2,685
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 28, 2016 06:00 AM EDT Reads: 2,256
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 28, 2016 05:00 AM EDT Reads: 2,116
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 28, 2016 05:00 AM EDT Reads: 3,245
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 28, 2016 04:15 AM EDT Reads: 3,196
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 28, 2016 03:00 AM EDT Reads: 1,320
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 28, 2016 03:00 AM EDT Reads: 2,580
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 28, 2016 02:30 AM EDT Reads: 857
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 28, 2016 01:30 AM EDT Reads: 1,465