Click here to close now.


Wearables Authors: SmartBear Blog, Elizabeth White, Pat Romanski, Yeshim Deniz, Jason Bloomberg

News Feed Item

GoSpotCheck Releases Software That Helps Companies Capture, Organize and Share Retail Intelligence

Welcomes Former Coca-Cola CMO Sergio Zyman as Investor and Advisor

DENVER, Nov. 15, 2012 /PRNewswire-USNewswire/ -- GoSpotCheck, a provider of mobile and web-based software that enables businesses to collect on-the-ground, real-time retail data and intelligence, today announced that its proprietary software is now available to any business seeking to better understand how effectively their in-store marketing plans are being executed.  GoSpotCheck's new technology promises to streamline in-store marketing operations for consumer product goods brands.

Additionally, the company announced today that former Coca-Cola Chief Marketing Officer, Sergio Zyman, is joining the company as an investor and advisor.

GoSpotCheck in the Retail Space
GoSpotCheck is an enterprise Software-as-a-Service web and mobile application for monitoring in-store retail activity. The smartphone application enables field based employees, from field representatives to merchandisers, to better capture and share intelligence while visiting various retail locations. The web based reporting dashboard, Mission Control™, enables managers to then view these insights in real-time, giving them better data from the field to improve decision making. GoSpotCheck's technology improves business processes by reducing both the amount of time spent processing reports from the field and the likelihood of human error from manual data entry. 

GoSpotCheck Introduces Mission ControlTM
GoSpotCheck's intuitive software, seamlessly integrated with an Android or iPhone app, allows any company's retail team member to participate in custom tailored "missions" set up by their managers. These missions consist of answering questions and taking pictures at locations that have been specified by a manager. The information gathered provides real-time store-level intelligence on how products, promotions and advertisements are being presented.

The data from these missions is available to clients in real-time through GoSpotCheck's proprietary reporting dashboard, Mission ControlTM. GoSpotCheck uses a number of tools to ensure that the data is accurate, including GPS tagging, time & date stamps on pictures, and a user's history.

CEO Matt Talbot said, "We are in the middle of an information transformation that is being set loose by mobile computing technology. Businesses now expect to get real-time insights into their operations, but without the necessary tools, it is just a fantasy. We enable these field team members to capture and share data in a seamless and natural way. We plan to be the go-to platform for businesses to understand their store-level operations. Our platform enables a new age of understanding for retailers and manufacturers to ensure that they maximize their profitability."

Sergio Zyman joins GoSpotCheck
Named one of the three great pitchmen of the 20th Century by TIME magazine, former Coca-Cola Chief Marketing Officer, Sergio Zyman is the Chairman and Founder of Zyman Group and has more than 30 years of marketing experience. The author of several books on marketing strategy, Zyman has also worked at PepsiCo and Proctor & Gamble. Zyman's knowledge and expertise will be invaluable as the company continues to adapt its technology and attract new customers.

Zyman recognized the vast market potential for GoSpotCheck's offering as companies spend an estimated $500 billion in trade promotions every year, and an additional $50 billion on in-store marketing materials.  However, the measurement tools have not changed in 30 years. The data GoSpotCheck provides allows brands access to incredibly detailed, accurate data so they can further take advantage of in-store opportunities.

Commenting on his appointment Zyman said, "Trade promotion management has largely remained a mystery as companies have had to rely on anecdotes from field representatives and brokers. The combination of verified data plus the speed in which GoSpotCheck provides results is truly a game changer. I would have equipped my team with GoSpotCheck at Coke, that's why I am putting my money and time behind this company."

Contacting GoSpotCheck
If you are interested in finding out more about GoSpotCheck or are interested in seeing a demonstration of the product, please visit CEO Matt Talbot and Sergio Zyman are also available by request for interview and comment.

About GoSpotCheck
GoSpotCheck is a mobile technology startup founded in May 2011 in Denver, CO that provides data solutions for retail focused businesses. By leveraging the power of smartphone technology, GoSpotCheck provides meaningful data to businesses, faster than ever before. For additional information visit:

SOURCE GoSpotCheck

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of the year that it will have a high impact in the industry through this documentary in Japan. The film...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.