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Appsfire Releases Slick Update to 5 Star App That Finds the Best iOS Applications; Perfect for Black Friday Gifts

Fast, Elegant Experience and Quality Recommendations Light the Way to iPhone and iPad Apps Worth Downloading While Saving Time and Money

SAN FRANCISCO, CA and PARIS and TEL AVIV, ISRAEL -- (Marketwire) -- 11/19/12 -- Downloaded almost 7M times, Appsfire, the leading recommendation engine for mobile apps, today unveiled a slick and entirely groundbreaking update, making the new Appsfire the fastest, most engaging and extremely addictive way to find the best apps whether on discount, or not. Free and easy-to-use, the upgraded Appsfire has a visually rich display with new social ways to keep on top of the trends, share app lists with friends, and review real opinions aggregated from posts on Facebook and Twitter.

Rebuilt from the ground up to be the most advanced and powerful recommendation engine, Appsfire dynamically sorts through all of the hundreds of thousands of iOS apps in the App Store for the best ones.

"Appsfire is now even more delightful and easy to use and people are telling us they really like how fast it is to search for new favorite apps. The unique, elegant, social and gorgeous upgraded Appsfire tells you if an app is truly first-rate before you press the install button," said Ouriel Ohayon, Appsfire co-founder. "Appsfire definitely saves people time and money."

Application Overwhelm

While over 25 billion apps have been installed to date on iPhone, iPod Touch, iPad devices -- well over 75 apps per device -- it is time consuming to explore over 700,000-plus iOS applications (1 million ever created) in the App Store for quality software that fits your individual needs and interests. Even when you know what you want, it is tough to decipher which application is the best one in a category.

Ohayon added, "People around the world tell us how addictive and simple Appsfire is to use. They love the speed, value the clear-cut recommendations that help them make decisions and they are having fun with the social aspects of the new release."

Great! Only 1 you Need! *****
The best app of its kind. Navigating the app is very easy and it's actually very fun...
October 31, 2012

Love it!!! *****
One of the nicer app searching programs! Has a very nice interface!!! The app just keeps getting better and better! Nice job guys!
October 10, 2012

5 stars for a reason *****
Downloaded this app and I haven't stopped using it yet. It's definitely the most useful app -- September 26, 2012

How Appsfire works:
When you launch Appsfire for the first time, the mobile application prompts you to share your interests, set personal criteria for the types of applications you are interested in, and indicate your price tolerance. Appsfire automatically tailors your experience and presents top-quality apps that are relevant to you.

Appsfire shows a continuously computed quality score of 1--100 based on a wide range of parameters gathered both inside and outside the App Store, such as professional review sites, Twitter, and Facebook.

Every aspect of the app has been optimized to save time. The new, blazing-fast Appsfire search engine instantly guesses what you are to looking for (name of an app, a category or even a need); e.g. when you type AN, up pops Angry Birds.

Availability and Cost:
Appsfire is a free application now available in the Apple App Store for download onto iPhones and iPads. Appsfire is offered in 13 different languages.

About Appsfire
Appsfire is a premium, mobile, discovery and marketing platform for iOS and Android platforms. Downloaded almost 7 million times, the elegant and personal recommendation engine helps consumers find applications that match their needs. The Appsfire platform powers app discovery through a variety of third party premium mobile apps and web services. The original concept of Appsfire was born in early 2010 out of a simple point of frustration: sharing and finding apps simply wasn't practical. For more information: [email protected] or on Twitter at @appsfire

Video link to Appsfire demo http://youtu.be/GE-JVYgtpzI

Screenshots https://www.dropbox.com/s/zfvhuv1go2s6p71/3-Search-EN.png

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Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2158417
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2158439

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Heidi Groshelle
Groshelle Communications
+415.307.1380
[email protected]

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