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Vivacity and Mindbloom Team Up to Make mHealth Fun, Simple and Effective

Collaboration Aims to Breed a Series of Innovative Multi-Platform Mobile Health Apps That Engage Consumers to Live Healthier Lives and Reach Their Personal Goals

SEATTLE, WA -- (Marketwire) -- 11/20/12 -- Vivacity (www.vivacity.net), a national leader in innovative solutions to engage consumers in enhancing their own health and wellness, announced today a collaboration with Mindbloom (www.mindbloom.com) to develop a series of multi-platform mobile applications. The applications will facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun, simple and effective. Mindbloom, an interactive healthy media company, will develop the consumer-driven mHealth solutions using its Life Improvement platform, which blends the principles of behavioral and cognitive science with social gaming.

"Vivacity's collaboration with a mobile health technology leader like Mindbloom speaks to our commitment to empowering and enabling consumers to live their healthiest lives," said Marcia Ridley, chief executive officer of Vivacity. "Vivacity is committed to meeting individuals wherever they are on their wellness journey and this series of apps will make healthy lifestyle choices as accessible to consumers as the smart phone in their pockets."

Many people already use their smartphones to count calories, gauge nutrition, track workouts and quit smoking. However, not everyone is an ultra-marathoner or dedicated calorie counter. Vivacity's collaboration with Mindbloom will take mHealth technology to the next level and make healthy living support fun, simple and effective for people of all health and fitness levels.

Today, Mindbloom released the first app in collaboration with Vivacity called JUICE, an iPhone app which tracks people's energy in order to help them assess common energy zappers and provides relevant nutrition, sleep, exercise, mood, stress and life balance tips from top tier experts (see related release titled "Mindbloom Launches Easy and Fun Energy Tracking iPhone App to Kick Start Healthy Habits." Check out the video for a quick JUICE introduction. All apps will be available for free download in the Apple iTunes store and other online application stores.

"As consumers' appetites for mHealth apps increase, Mindbloom and Vivacity have come together to offer the perfect combination of art, technology and science to engage them to actively participate in their own well-being," said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. "It's an exciting time to see smartphones shift into health and wellness devices and we look forward to collaborating with Vivacity on applications that inspire people to define what's important, discover what motivates them, and take meaningful daily actions in all areas of their life."

About Vivacity:
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company's personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity's workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity's programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that's out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

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