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Mindbloom Launches Easy and Fun Energy Tracking iPhone App to Kick Start Healthy Habits

New JUICE App Helps Users Connect the Dots Between Their Daily Habits and Personal Energy Levels and Serves Up Relevant Tips From Experts to Inspire Change

SEATTLE, WA -- (Marketwire) -- 11/20/12 -- Mindbloom (www.mindbloom.com) is asking for seven days with its new iPhone app, called JUICE, to help people discover what zaps their energy and offer relevant expert tips on simple ways they can get their zip back. Juice takes a fun, simple approach to helping the average person become aware of the daily habits that drain their energy, while serving up relevant suggestions and resources from top-tier experts on ways to improve those behaviors. Following the success of its Life Game, which focuses on making life improvement fun, and its popular Bloom iPhone app, which uses images and music to inspire productivity, the new JUICE app uses similar principles of behavioral science and gaming mechanics to offer those new to personal improvement a place to start.

JUICE is the first of a series of consumer mHealth apps produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. (See related release titled "Vivacity and Mindbloom Team Up to Make mHealth Fun, Simple and Effective"). Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun.

"JUICE is not an application for the ultra-marathoner or the traditional Nike+ 'tracker' crowd. Instead, it is an energy tracker for the rest of us," said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. "Today's $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don't know why and don't have the time to begin to learn how to address the issue. JUICE offers the average person the perfect place to start."

With JUICE, users can quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep, and exercise and track them against their daily energy level. Tracking in JUICE is quick and easy and the application uses playful interactions to make the experience fun, such as offering a lighthearted visual sliding scale to rate that day's nutrition behaviors that ranges from 'awful' (pizza, beer and a cupcake) to 'great' (salmon, vegetables and a glass of water). At the end of seven days users receive an energy report that consolidates their input for the week against their energy levels, offering insight into the actions and trends that are negatively affecting their energy. JUICE users also receive daily tips from Mindbloom's partner network of highly respected health experts and authors. The tips are personalized and relevant based on the user's input, and are designed to encourage users to improve choices and behaviors that are problematic. The default application tracks the most common energy zappers of nutrition, sleep and exercise, but users can earn or purchase other "ingredients" to track including mood, stress and life balance.

Experts partnering with Mindbloom include thought leaders such as Shawn Achor (author of international best-seller The Happiness Advantage), Patricia Bannan (registered dietitian and author specializing in nutrition and health communication), Brett Blumenthal (bestselling author of 52 Small Changes), Lori Deschene (founder of Tiny Buddha and author of Tiny Buddha and the Tiny Wisdom eBook Series), Keri Gans (registered dietitian and author of The Small Change Diet), M. J. Ryan (one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover) and Brian Johnson (author of A Philosopher's Notes).

"We tend to live in a sleep deprived, overstretched, high-speed world, yet very few of us truly understand how our day-to-day pace depletes our energy levels," said Patricia Bannan, author of Eat Right When Time is Tight. "While a second afternoon caffeine-loaded beverage might be part of someone's daily repertoire to boost their energy, it's a band-aid fix that doesn't address why that person might be feeling drained by potential unhealthy behaviors. With JUICE, people get to the bottom of identifying what is zapping their energy so they can start taking actions to get their real energy to an optimal level."

At launch, Mindbloom's experts will offer hundreds of relevant tips, followed by a consistent flow of fresh, seasonal and motivational tips and links to additional resources throughout the year. These tips include proactive suggestions for areas where a user may have opportunity for improvement. For example, if a user is struggling with nutrition, they might receive a suggestion to feed their sweet cravings with fruit. Or a user struggling with sleep, as is the case during the week with nearly 63 percent of Americans, could be directed to avoid digital displays an hour before bedtime. Tips can also be scheduled to incorporate simple healthy habits into a user's daily lifestyle that could boost their energy levels. Mindbloom will continue to expand its tips with relevant, ongoing challenges and timely content from its partner network throughout the year.

"Often you need a mental map to know where you're going or recognize that you're lost," said Shawn Achor, positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor. "With JUICE, people get an easy navigational tool for checking in with oneself when energy levels are an issue and they'll get to see a map of their habits in a fun and non-invasive way. It's a wonderful opportunity to identify areas where potential small steps could make a huge difference in enabling positive behaviors that lead to more energy. Used effectively, JUICE is the perfect gateway app to better health, well-being and happiness."

Pricing and Availability
JUICE is available today as a free download in the iTunes App Store and includes energy tracking against nutrition, exercise and sleep. Additional tracking areas including stress, mood and lifestyle are available in-app for $.99 each or can be earned through application use.

Check out the video for a quick introduction.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that's out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company's personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity's workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity's programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

About the Experts
Shawn Achor, Founder & CEO of Good Think, Inc., is the author of the international bestseller, The Happiness Advantage and is considered one the world's leading experts on the connection between happiness and success. Shawn spent over a decade at Harvard, during which he served as Head Teaching Fellow for "Positive Psychology"-- the most popular course at Harvard. In 2012, Shawn's research on happiness made the cover of Harvard Business Review, his TED talk is one of the most popular all time with over 3 million views, and he has a new lecture airing now on PBS called "The Happiness Advantage."

Patricia Bannan, M.S., R.D., is a Los Angeles-based registered dietitian specializing in nutrition and health communications. She develops news segments for television stations, writes articles for magazines, and serves as a consultant and a national nutrition spokesperson. She is the author of Eat Right When Time Is Tight: 150 Slim-Down Strategies and No-Cook Food Fixes and given ongoing book interest is developing corporate wellness programs focused on optimizing nutrition for peak workplace performance. Patricia has conducted more than 1,000 media interviews over the past decade, including guest appearances on The TODAY Show, The Doctors, ABC News, Fox News Channel and CNN. She has written for and been interviewed by such leading magazines as O, The Oprah Magazine, People, Self, Shape, Glamour, Parenting, and Redbook and has worked as health reporter and producer for CNN.

Brett Blumenthal is founder of SheerBalance.com and bestselling author of 52 Small Changes: One Year to a Happier, Healthier You and Get Real and STOP Dieting!. Her next book, A Whole New You: Six Steps to Ignite Change for Your Best Life will be released January 2, 2012. She regularly speaks on topics of health and wellbeing, and personal change, and her writing is regularly featured on popular sites including: Huffington Post, Yahoo! and Intent.

Lori Deschene, founder of Tiny Buddha and author of Tiny Buddha: Simple Wisdom for Life's Hard Questions and the Tiny Wisdom eBook Series. She started tinybuddha.com as a community blog in the fall of 2009 (nearly 2M views/mo), after tweeting quotes through @tinybuddha for more than a year (300K+ followers). Tiny Buddha also has a robust presence on Facebook and Google+ (500K+ followers). Lori's work has appeared in Tricycle: The Buddhist Review and Shambhala Sun, and she has also contributed more than 100 articles on self-esteem and well-being to nationally distributed 'tween publications.

Keri Gans, MS, RD, CDN, is a Registered Dietitian, Spokesperson and Media Personality with a private practice in New York City. She is the author of The Small Change Diet, a Past-Spokesperson for the Academy of Nutrition and Dietetics and a Past-President of The New York State Dietetic Association. Beyond her own practice, Keri writes a weekly blog on U.S. News' Eat + Run and is frequently quoted in local and national publications, such as Glamour, Fitness, Shape, Self, Women's Health, and Health. Keri has made several television appearances including, EXTRA, The Dr. Oz Show, ABC News, WPIX11 Morning Show, Primetime, and Good Morning America and is regularly on radio shows such as Sirius/XM Satellite Radio's Dr. Radio, The Joan Hamburg Show and Martha Stewart Living.

M. J. Ryan is one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover (nominated for the 2005 Books for Better Living award in the Motivational category), Attitudes of Gratitude, The Power of Patience, Trusting Yourself, The Giving Heart, and 365 Health and Happiness Boosters, among other titles. As an executive coach and personal change expert, she is a member of the International Coaching Federation, is a contributing editor to Health and Good Housekeeping and has appeared on "The Today Show," CNN, and hundreds of radio programs. Articles on her work have appeared in over 1000 newspaper and magazines, including The New York Times, USA Today, Wall St. Journal, Health, Family Circle, Ladies Home Journal, Town and Country, Cosmopolitan and Yoga Journal.

Brian Johnson leads the team as the Philosopher + CEO of en*theos. He created Philosophers Notes, wrote a little book called A Philosopher's Notes, has a monthly "Big Ideas" column in Experience Life magazine and was featured in the documentary Finding Joe. In his past lives, Brian raised $8 million to finance the creation of eteamz + Zaadz after graduating Phi Beta Kappa from UCLA (where he studied Psychology + Business). [Media Mrkt: Orange County, CA].

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

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