Welcome!

Wearables Authors: Jim Hansen, Liz McMillan, AppNeta Blog, Elizabeth White, Carmen Gonzalez

News Feed Item

Mindbloom Launches Easy and Fun Energy Tracking iPhone App to Kick Start Healthy Habits

New JUICE App Helps Users Connect the Dots Between Their Daily Habits and Personal Energy Levels and Serves Up Relevant Tips From Experts to Inspire Change

SEATTLE, WA -- (Marketwire) -- 11/20/12 -- Mindbloom (www.mindbloom.com) is asking for seven days with its new iPhone app, called JUICE, to help people discover what zaps their energy and offer relevant expert tips on simple ways they can get their zip back. Juice takes a fun, simple approach to helping the average person become aware of the daily habits that drain their energy, while serving up relevant suggestions and resources from top-tier experts on ways to improve those behaviors. Following the success of its Life Game, which focuses on making life improvement fun, and its popular Bloom iPhone app, which uses images and music to inspire productivity, the new JUICE app uses similar principles of behavioral science and gaming mechanics to offer those new to personal improvement a place to start.

JUICE is the first of a series of consumer mHealth apps produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. (See related release titled "Vivacity and Mindbloom Team Up to Make mHealth Fun, Simple and Effective"). Mindbloom and Vivacity have come together to deliver a series of multi-platform mobile applications that facilitate positive consumer behavior change by offering games, challenges, reminders and resources that help make the process of getting healthier fun.

"JUICE is not an application for the ultra-marathoner or the traditional Nike+ 'tracker' crowd. Instead, it is an energy tracker for the rest of us," said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. "Today's $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don't know why and don't have the time to begin to learn how to address the issue. JUICE offers the average person the perfect place to start."

With JUICE, users can quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep, and exercise and track them against their daily energy level. Tracking in JUICE is quick and easy and the application uses playful interactions to make the experience fun, such as offering a lighthearted visual sliding scale to rate that day's nutrition behaviors that ranges from 'awful' (pizza, beer and a cupcake) to 'great' (salmon, vegetables and a glass of water). At the end of seven days users receive an energy report that consolidates their input for the week against their energy levels, offering insight into the actions and trends that are negatively affecting their energy. JUICE users also receive daily tips from Mindbloom's partner network of highly respected health experts and authors. The tips are personalized and relevant based on the user's input, and are designed to encourage users to improve choices and behaviors that are problematic. The default application tracks the most common energy zappers of nutrition, sleep and exercise, but users can earn or purchase other "ingredients" to track including mood, stress and life balance.

Experts partnering with Mindbloom include thought leaders such as Shawn Achor (author of international best-seller The Happiness Advantage), Patricia Bannan (registered dietitian and author specializing in nutrition and health communication), Brett Blumenthal (bestselling author of 52 Small Changes), Lori Deschene (founder of Tiny Buddha and author of Tiny Buddha and the Tiny Wisdom eBook Series), Keri Gans (registered dietitian and author of The Small Change Diet), M. J. Ryan (one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover) and Brian Johnson (author of A Philosopher's Notes).

"We tend to live in a sleep deprived, overstretched, high-speed world, yet very few of us truly understand how our day-to-day pace depletes our energy levels," said Patricia Bannan, author of Eat Right When Time is Tight. "While a second afternoon caffeine-loaded beverage might be part of someone's daily repertoire to boost their energy, it's a band-aid fix that doesn't address why that person might be feeling drained by potential unhealthy behaviors. With JUICE, people get to the bottom of identifying what is zapping their energy so they can start taking actions to get their real energy to an optimal level."

At launch, Mindbloom's experts will offer hundreds of relevant tips, followed by a consistent flow of fresh, seasonal and motivational tips and links to additional resources throughout the year. These tips include proactive suggestions for areas where a user may have opportunity for improvement. For example, if a user is struggling with nutrition, they might receive a suggestion to feed their sweet cravings with fruit. Or a user struggling with sleep, as is the case during the week with nearly 63 percent of Americans, could be directed to avoid digital displays an hour before bedtime. Tips can also be scheduled to incorporate simple healthy habits into a user's daily lifestyle that could boost their energy levels. Mindbloom will continue to expand its tips with relevant, ongoing challenges and timely content from its partner network throughout the year.

"Often you need a mental map to know where you're going or recognize that you're lost," said Shawn Achor, positive psychology expert and PBS special host of The Happiness Advantage with Shawn Achor. "With JUICE, people get an easy navigational tool for checking in with oneself when energy levels are an issue and they'll get to see a map of their habits in a fun and non-invasive way. It's a wonderful opportunity to identify areas where potential small steps could make a huge difference in enabling positive behaviors that lead to more energy. Used effectively, JUICE is the perfect gateway app to better health, well-being and happiness."

Pricing and Availability
JUICE is available today as a free download in the iTunes App Store and includes energy tracking against nutrition, exercise and sleep. Additional tracking areas including stress, mood and lifestyle are available in-app for $.99 each or can be earned through application use.

Check out the video for a quick introduction.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that's out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom.

About Vivacity
Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company's personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity's workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity's programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit www.vivacity.net to learn more about the company and its offerings.

About the Experts
Shawn Achor, Founder & CEO of Good Think, Inc., is the author of the international bestseller, The Happiness Advantage and is considered one the world's leading experts on the connection between happiness and success. Shawn spent over a decade at Harvard, during which he served as Head Teaching Fellow for "Positive Psychology"-- the most popular course at Harvard. In 2012, Shawn's research on happiness made the cover of Harvard Business Review, his TED talk is one of the most popular all time with over 3 million views, and he has a new lecture airing now on PBS called "The Happiness Advantage."

Patricia Bannan, M.S., R.D., is a Los Angeles-based registered dietitian specializing in nutrition and health communications. She develops news segments for television stations, writes articles for magazines, and serves as a consultant and a national nutrition spokesperson. She is the author of Eat Right When Time Is Tight: 150 Slim-Down Strategies and No-Cook Food Fixes and given ongoing book interest is developing corporate wellness programs focused on optimizing nutrition for peak workplace performance. Patricia has conducted more than 1,000 media interviews over the past decade, including guest appearances on The TODAY Show, The Doctors, ABC News, Fox News Channel and CNN. She has written for and been interviewed by such leading magazines as O, The Oprah Magazine, People, Self, Shape, Glamour, Parenting, and Redbook and has worked as health reporter and producer for CNN.

Brett Blumenthal is founder of SheerBalance.com and bestselling author of 52 Small Changes: One Year to a Happier, Healthier You and Get Real and STOP Dieting!. Her next book, A Whole New You: Six Steps to Ignite Change for Your Best Life will be released January 2, 2012. She regularly speaks on topics of health and wellbeing, and personal change, and her writing is regularly featured on popular sites including: Huffington Post, Yahoo! and Intent.

Lori Deschene, founder of Tiny Buddha and author of Tiny Buddha: Simple Wisdom for Life's Hard Questions and the Tiny Wisdom eBook Series. She started tinybuddha.com as a community blog in the fall of 2009 (nearly 2M views/mo), after tweeting quotes through @tinybuddha for more than a year (300K+ followers). Tiny Buddha also has a robust presence on Facebook and Google+ (500K+ followers). Lori's work has appeared in Tricycle: The Buddhist Review and Shambhala Sun, and she has also contributed more than 100 articles on self-esteem and well-being to nationally distributed 'tween publications.

Keri Gans, MS, RD, CDN, is a Registered Dietitian, Spokesperson and Media Personality with a private practice in New York City. She is the author of The Small Change Diet, a Past-Spokesperson for the Academy of Nutrition and Dietetics and a Past-President of The New York State Dietetic Association. Beyond her own practice, Keri writes a weekly blog on U.S. News' Eat + Run and is frequently quoted in local and national publications, such as Glamour, Fitness, Shape, Self, Women's Health, and Health. Keri has made several television appearances including, EXTRA, The Dr. Oz Show, ABC News, WPIX11 Morning Show, Primetime, and Good Morning America and is regularly on radio shows such as Sirius/XM Satellite Radio's Dr. Radio, The Joan Hamburg Show and Martha Stewart Living.

M. J. Ryan is one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover (nominated for the 2005 Books for Better Living award in the Motivational category), Attitudes of Gratitude, The Power of Patience, Trusting Yourself, The Giving Heart, and 365 Health and Happiness Boosters, among other titles. As an executive coach and personal change expert, she is a member of the International Coaching Federation, is a contributing editor to Health and Good Housekeeping and has appeared on "The Today Show," CNN, and hundreds of radio programs. Articles on her work have appeared in over 1000 newspaper and magazines, including The New York Times, USA Today, Wall St. Journal, Health, Family Circle, Ladies Home Journal, Town and Country, Cosmopolitan and Yoga Journal.

Brian Johnson leads the team as the Philosopher + CEO of en*theos. He created Philosophers Notes, wrote a little book called A Philosopher's Notes, has a monthly "Big Ideas" column in Experience Life magazine and was featured in the documentary Finding Joe. In his past lives, Brian raised $8 million to finance the creation of eteamz + Zaadz after graduating Phi Beta Kappa from UCLA (where he studied Psychology + Business). [Media Mrkt: Orange County, CA].

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2159192
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2159217
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2159205
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2159208
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2159211
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2159214

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:
Michele Mehl
Buzz Builders for Mindbloom
425-205-9444
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).