Welcome!

Wearables Authors: Elizabeth White, Pat Romanski, Liz McMillan, Shelly Palmer, Automic Blog

News Feed Item

ElfYourself® Gets More Social and Mobile...and Goes Live!

New ElfYourself Live Channel on YouNow.com Lets Users "Elf" Themselves During Live Online Broadcasts; ElfYourself Mobile App to Launch in Mid-December

NAPERVILLE, Ill., Nov. 21, 2012 /PRNewswire/ -- The most loved viral holiday website in history, ElfYourself.com® is back and is coming to life on new social and mobile platforms. OfficeMax® Incorporated (NYSE: OMX), a leader in office and facility supplies, technology and services, has launched its popular free holiday eGreeting site with a new ElfYourself Live experience that allows users to "elf" themselves while chatting with friends, family and people across the globe during live online broadcasts on YouNow.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55691-officemax-elfyourself-social-and-mobile-goes-live

(Photo: http://photos.prnewswire.com/prnh/20121121/MM08522)

In mid-December, the first ElfYourself mobile application will launch for iPhone®, iPad® and iPod® touch to help holiday revelers create, share and view ElfYourself eGreetings on-the-go. Create and share a holiday eGreeting at no charge through the app, with the option to purchase additional dances for $.99 each.

"We're taking the ElfYourself franchise to new places with real-time social media interaction and a new mobile app to help people spread holiday cheer anytime, anywhere," said Michael Lewis, executive vice president and president of retail at OfficeMax. "Over the past six years, ElfYourself has become a holiday tradition, and we look forward to bringing it back this season bigger and better than ever before."

Get Your 60-Seconds of "Elf" Fame

Participate in a new real-time holiday experience at ElfYourself Live, a dedicated channel featured on YouNow.com where your one-minute video starring you will be broadcast online in front of a live global audience. A new form of social television, the YouNow ElfYourself Live channel will spread holiday cheer by "elfing" the stars of each live video with superimposed ElfYourself hats and ears. Fans can visit www.younow.com/elfyourself to view, comment, and vote on their favorite broadcasts live, and top-ranked broadcasts get more air-time on the channel.

"We are thrilled to bring the ElfYourself holiday tradition to our rapidly growing social television network," said Adi Sideman, CEO of YouNow. "YouNow is a new social entertainment experience, where anyone can broadcast and be part of the live programming, and viewers decide who gets to stay on air. The combination of social video, real-time communication and the video platform brings new excitement to the ElfYourself experience. We are thrilled to be working with OfficeMax on this cutting edge social video campaign."

Free Holiday Calendar from OfficeMax

Also new this holiday season, OfficeMax is giving a free personalized gift to everyone across the U.S. who "elfs" themselves. Each person who creates a personalized holiday eGreeting will receive a promotional code to pick up a free1 year-at-a-view calendar featuring their personalized elves at OfficeMax stores nationwide.

Custom Holiday eGreetings with Five Dance Themes

This season, OfficeMax tapped Oddcast, Inc. to produce the web and mobile app versions of ElfYourself featuring five customizable dancing elf videos, each with a holiday twist on popular themes including Hip Hop, Soul, 80's, Charleston and Classic. Customize your ElfYourself holiday eGreeting with up to five photos and share via email, Facebook and Twitter as well as embed into websites and blogs.

Expanded Selection of Personalized Holiday Gifts

Shoppers can turn their custom "elfed" photos into personalized holiday cards, gifts and stocking stuffers for purchase at OfficeMax. Choose from an expanded selection of custom gifts including smartphone cases, water bottles, ornaments, puzzles, playing cards and more. To order, present your ElfYourself.com eGreeting promotional code at any OfficeMax store throughout the U.S. or visit the OfficeMax ImPress® Print Center holiday store.

Most Loved Viral Holiday Website in History

Since ElfYourself debuted in 2006, people in all 196 countries across the seven continents have used the popular holiday website to create more than 470 million customized videos. Consumers have spent the equivalent of 7,124 years on ElfYourself.com during the 2006 to 2011 holiday seasons. To join in the holiday fun, please visit ElfYourself.com.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and consumers.  OfficeMax consumers and business customers are served by approximately 29,000 associates through OfficeMax.com; OfficeMaxSolutions.com and Reliable.com; more than 900 stores in the U.S. and Mexico; and direct sales and catalogs. OfficeMax has been named one of the 2012 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com.

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

1 While supplies last. Calendars will be created when promotion code is presented at OfficeMax ImPress Print Center at OfficeMax stores throughout the U.S.

OfficeMax Media Contact
Nicole Miller
630.864.6069

SOURCE OfficeMax, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.