Welcome!

Wearables Authors: Liz McMillan, Dana Gardner, Pat Romanski, Elizabeth White, Peter Silva

News Feed Item

ElfYourself® Gets More Social and Mobile...and Goes Live!

New ElfYourself Live Channel on YouNow.com Lets Users "Elf" Themselves During Live Online Broadcasts; ElfYourself Mobile App to Launch in Mid-December

NAPERVILLE, Ill., Nov. 21, 2012 /PRNewswire/ -- The most loved viral holiday website in history, ElfYourself.com® is back and is coming to life on new social and mobile platforms. OfficeMax® Incorporated (NYSE: OMX), a leader in office and facility supplies, technology and services, has launched its popular free holiday eGreeting site with a new ElfYourself Live experience that allows users to "elf" themselves while chatting with friends, family and people across the globe during live online broadcasts on YouNow.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55691-officemax-elfyourself-social-and-mobile-goes-live

(Photo: http://photos.prnewswire.com/prnh/20121121/MM08522)

In mid-December, the first ElfYourself mobile application will launch for iPhone®, iPad® and iPod® touch to help holiday revelers create, share and view ElfYourself eGreetings on-the-go. Create and share a holiday eGreeting at no charge through the app, with the option to purchase additional dances for $.99 each.

"We're taking the ElfYourself franchise to new places with real-time social media interaction and a new mobile app to help people spread holiday cheer anytime, anywhere," said Michael Lewis, executive vice president and president of retail at OfficeMax. "Over the past six years, ElfYourself has become a holiday tradition, and we look forward to bringing it back this season bigger and better than ever before."

Get Your 60-Seconds of "Elf" Fame

Participate in a new real-time holiday experience at ElfYourself Live, a dedicated channel featured on YouNow.com where your one-minute video starring you will be broadcast online in front of a live global audience. A new form of social television, the YouNow ElfYourself Live channel will spread holiday cheer by "elfing" the stars of each live video with superimposed ElfYourself hats and ears. Fans can visit www.younow.com/elfyourself to view, comment, and vote on their favorite broadcasts live, and top-ranked broadcasts get more air-time on the channel.

"We are thrilled to bring the ElfYourself holiday tradition to our rapidly growing social television network," said Adi Sideman, CEO of YouNow. "YouNow is a new social entertainment experience, where anyone can broadcast and be part of the live programming, and viewers decide who gets to stay on air. The combination of social video, real-time communication and the video platform brings new excitement to the ElfYourself experience. We are thrilled to be working with OfficeMax on this cutting edge social video campaign."

Free Holiday Calendar from OfficeMax

Also new this holiday season, OfficeMax is giving a free personalized gift to everyone across the U.S. who "elfs" themselves. Each person who creates a personalized holiday eGreeting will receive a promotional code to pick up a free1 year-at-a-view calendar featuring their personalized elves at OfficeMax stores nationwide.

Custom Holiday eGreetings with Five Dance Themes

This season, OfficeMax tapped Oddcast, Inc. to produce the web and mobile app versions of ElfYourself featuring five customizable dancing elf videos, each with a holiday twist on popular themes including Hip Hop, Soul, 80's, Charleston and Classic. Customize your ElfYourself holiday eGreeting with up to five photos and share via email, Facebook and Twitter as well as embed into websites and blogs.

Expanded Selection of Personalized Holiday Gifts

Shoppers can turn their custom "elfed" photos into personalized holiday cards, gifts and stocking stuffers for purchase at OfficeMax. Choose from an expanded selection of custom gifts including smartphone cases, water bottles, ornaments, puzzles, playing cards and more. To order, present your ElfYourself.com eGreeting promotional code at any OfficeMax store throughout the U.S. or visit the OfficeMax ImPress® Print Center holiday store.

Most Loved Viral Holiday Website in History

Since ElfYourself debuted in 2006, people in all 196 countries across the seven continents have used the popular holiday website to create more than 470 million customized videos. Consumers have spent the equivalent of 7,124 years on ElfYourself.com during the 2006 to 2011 holiday seasons. To join in the holiday fun, please visit ElfYourself.com.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and consumers.  OfficeMax consumers and business customers are served by approximately 29,000 associates through OfficeMax.com; OfficeMaxSolutions.com and Reliable.com; more than 900 stores in the U.S. and Mexico; and direct sales and catalogs. OfficeMax has been named one of the 2012 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com.

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

1 While supplies last. Calendars will be created when promotion code is presented at OfficeMax ImPress Print Center at OfficeMax stores throughout the U.S.

OfficeMax Media Contact
Nicole Miller
630.864.6069

SOURCE OfficeMax, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...