Welcome!

Wearables Authors: Carmen Gonzalez, Elizabeth White, Gopala Krishna Behara, Sridhar Chalasani, Tirumala Khandrika

News Feed Item

Gilt.com, The Standard Hotels, Fatboy USA and HEAD partner with (RED) to fight for the end of AIDS

Unique new experiences mean shoppers can BUY (RED), SAVE LIVES

NEW YORK, Nov. 21, 2012 /PRNewswire/ -- Today, (RED) announced exciting new partnerships with Gilt.com, The Standard hotels, Fatboy USA and HEAD, bringing further great opportunities for people to BUY (RED), SAVE LIVES through unique (RED) branded goods and experiences.

(Logo: http://photos.prnewswire.com/prnh/20121121/NY17353LOGO)  

The announcements come as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

To coincide with the start of the holiday season, a new partnership with Gilt.com will see the launch of the first ever (PRODUCT) RED online boutique – www.gilt.com/joinred. Promoted to Gilt members across the Worlds AIDS Day weekend, December 1st and 2nd, consumers will be able to buy a range of (RED) products in one digital destination. The (PRODUCT) RED online boutique will stay live for shoppers through December 16th

Gilt will also offer exclusive (RED) experiences through the company's Jetsetter platform, with proceeds from sales going directly to the Global Fund.

A new partnership with The Standard hotels will see a series of dance parties across The Standard properties, celebrating World AIDS Day and the new exclusive compilation album from Tiesto, DANCE (RED), SAVE LIVES.

Launching on December 1st with a special dance party at The Standard, High Line - situated above the iconic High Line in New York City –  and the exterior of the hotel and Ice Rink on the Plaza will be illuminated (RED), along with other iconic buildings around the world.

In Los Angeles, The Standard Hollywood will host a dance party in the hotel's club, Mmhmmm, featuring a number of LA's favorite DJs, while The Standard Downtown will host a live rooftop performance followed by an exclusive DJ set. The Standard Miami will have a yoga class with a difference, incorporating dance music into the session, followed by a sunset cocktail party on the dock.

Throughout December, The Standard hotels will feature special (BELVEDERE)RED cocktails on their menus, and (BELVEDERE)RED bottles will be available for purchase in every guest bedroom throughout the month.

(RED) partner, Belvedere, once again shows its strong support for the fight against AIDS with a one-off event on November 29th. Turning New York's Meatpacking District (RED), Belvedere will present a one-night-only performance by a very special guest. (BELVEDERE)RED will also be available in Gilt's (PRODUCT) RED online boutique.

NEW SPECIAL EDITION (RED) PARTNERS
This World AIDS Day, Fatboy USA releases two new Special Edition (RED) products; the iconic Fatboy® Original Beanbag Chair, which retails for $239 USD, and the Fatboy® Waynecooler Beverage Holder which retails for $24 USD. Fatboy USA will donate 10% of the proceeds from the purchase of these products to the Global Fund. The (FATBOY)RED products will debut on Gilt's (PRODUCT) RED online boutique December 1st, and will be available online and in-stores from mid-December.

Iconic tennis brand, HEAD, will join the (RED) family in 2013, with the launch of a special edition tennis bag collection, supported by some of world's best tennis players.

Deborah Dugan, (RED), CEO, said; "(RED) and its partners are proud to have delivered $200 million so far to the fight against AIDS and we're pleased to welcome new partners to the (RED) family. The more people and brands we can engage in this fight, the closer we get to the promise of an AIDS free generation by 2015. We're grateful to all our partners and supporters who raise awareness and funds for this critical goal." 

ICONIC BUILDINGS & LANDMARKS TURN (RED) TO MARK WORLD AIDS DAY 
To mark World AIDS Day around the globe, many of the world's most iconic buildings and best known landmarks will turn (RED) on December 1. Among those showing support for the fight against AIDS are the Sydney Opera House, AAMI Stadium and The Arts Centre Spire in Melbourne, The EDF Energy London Eye, Cape Town's Table Mountain, Toronto's CN Tower, the Ponte Vecchio and Palazzo Vecchio in Florence, Dublin's Christchurch Cathedral and The Soumaya Museum in Mexico City.

In addition, New York's Empire State Building and Times Square's NASDAQ Marketsite Tower and The Standard, High Line, City Hall in San Francisco, The Wrigley Building in Chicago, City Hall in Atlanta, City Hall and War Memorial Plaza (promenade) in Baltimore, over 15 buildings in Providence, including G-TECH and the Rhode Island State House and the Pylons at LAX Airport will also all turn (RED).

(RED) PARTNERS GET BEHIND WORLD AIDS DAY 2012
For the fifth year, Starbucks will continue its partnership with (RED) in support of World AIDS Day.  For every handcrafted beverage purchased at participating stores in the U.S. and Canada on December 1, Starbucks will donate five cents USD to the Global Fund. Apple will continue to feature their recently expanded (RED) suite of products in stores globally, and Bugaboo will be releasing the new Bugaboo Cameleon3 Sahara Stroller on December 1st, which like all Bugaboo products, is (PRODUCT)RED.

Penfolds, BJ's Steakhouse, Mastro's Restaurants and JW Marriott Hotels will be featuring both (PENFOLDS)RED wine and (BELVEDERE)RED specialty cocktails. Penfolds will be participating in the (RED) boutique on Gilt, offering the (PENFOLDS)RED Koonunga Hill Shiraz Cabernet and Chardonnay wines. 

In addition to continuing to offer (CLARO)RED and (TELCEL)RED products throughout  South and Latin America, the DANCE (RED), SAVE LIVES livestream with Tiësto from the Stereosonic Festival will be broadcasted across various Claro and Telcel internet and mobile networks.

Girl will also be participating in the Gilt (PRODUCT) RED online boutique, featuring exclusive decks signed by pro-skaters Kenny Anderson and Mike Carroll.

(MOPHIE)RED will participate in the DANCE (RED), SAVE LIVES dance parties by providing charging stations where you can charge up and save lives. (MOPHIE)RED products will also be available in the Gilt (PRODUCT) RED online boutique.

Shazam will be reducing the price of their (SHAZAM)RED app to from $5.99 to $1.99 for one week, with all proceeds from the app going to the Global Fund, starting on Worlds AIDS Day.  Adding further support to the fight against AIDS, Shazam will also be promoting the DANCE (RED), SAVE LIVES album within the app, and providing user tags direct to the livestream from the Stereosonic Festival in Melbourne.

Additionally, fantastic (RED) products from Beats by Dr. Dre, Tourneau, FEED, Nanda Home and Bottletop will all be available for purchase within the Gilt (PRODUCT) RED online boutique.
www.joinred.com

About Gilt Groupe, Inc.

Gilt, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.

About (RED)™

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

(RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau and TOUS.

To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign.

(RED) is a division of The ONE Campaign. Learn more at www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria

The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund's model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.

Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

SOURCE (RED)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.