Welcome!

Wearables Authors: AppNeta Blog, Elizabeth White, Carmen Gonzalez, Liz McMillan, Pat Romanski

News Feed Item

Amazon schlägt Apple im Kampf um die Supply-Chain-Marktführerschaft

LONDON, November 27, 2012 /PRNewswire/ --

Eine weltweite Umfrage unter mehr als 1.000 Führungskräften zeigt, dass der E-Commerce-Riese bei allen wichtigen Supply-Chain-Merkmalen beliebter ist als sein kalifornischer Mitbewerber - außer im Hinblick auf Innovation

Laut einer heute veröffentlichten Umfrage von SCM World, der führenden internationalen Community von Supply-Chain-Managern, ist Amazon dank seines exzellenten Supply-Chain-Managements weithin beliebter als Apple.

     (Logo: http://photos.prnewswire.com/prnh/20121127/579658 )

In einer Umfrage unter 1.136 Führungskräften gaben 58 % der Befragten an, dass sie Amazon aufgrund der Art und Weise, wie das Unternehmen seine Lieferkette betreibt, insgesamt besser finden. 37 % der Befragten entschieden sich diesbezüglich für Apple (5 % der Befragten machten keine Angaben).

Das E-Commerce-Versandhaus mit Sitz in Seattle belegte zudem bei drei von vier Supply-Chain-Merkmalen, nach denen die Umfrageteilnehmer die beiden Unternehmen bewerten sollten, den ersten Platz. Bei den drei Aspekten handelt es sich um Agilität, Kollaboration und Abwicklung.

Amazon steht mit Apple in einem von der Öffentlichkeit mit Spannung verfolgten Wettbewerb um den rasch wachsenden Markt für Tablet-Geräte und digitale Inhalte wie Musik, Filme, Apps und Bücher, für die diese Geräte genutzt werden. Die miteinander wetteifernden Produkte der Konkurrenten, Kindle Fire und iPad, zählen zu den voraussichtlich beliebtesten Weihnachtsgeschenken des Jahres.  

Die neuen Umfrageergebnisse sind das genaue Gegenteil des Rankings von Gartners "Supply Chain Top 25" 2012, bei dem Apple den ersten und Amazon den zweiten Platz belegte. Das Gartner-Ranking beruhte auf den Bewertungen von 173 Teilnehmern. Die Hälfte der Gesamtbewertung ergab sich aus den Finanzergebnissen des jeweiligen Unternehmens.

Kevin O'Marah, Head of Faculty bei SCM World und Mitautor eines neuen Reports mit dem Titel "Apple and Amazon: Lessons for the Rest of Us",kommentierte: "Mit unserer Umfrage wollten wir ermitteln, welches dieser zwei führenden Unternehmen bei der internationalen Lieferketten-Community im Hinblick auf sein Lieferketten-Management am beliebtesten ist. Außerdem wollten wir herausfinden, was andere Firmen von diesen beiden Unternehmen lernen können."

"Die Ergebnisse haben eindeutig gezeigt, dass die Mehrzahl der Supply-Chain-Manager der Meinung ist, dass Amazon - und nicht Apple - im Hinblick auf Supply-Chain-Exzellenz führend ist", ergänzte O'Marah, ehemaliger Group Vice President im Bereich Supply Chain bei Gartner und Mitbegründer des jährlichen Rankings "Supply Chain Top 25" (damals AMR Research) in 2004.

In puncto Agilität (d. h. die Fähigkeit, schnell und kostengünstig Produktions- und Liefermengen und/oder -arten zur Verbesserung der operativen Leistungsstärke unter volatilen Marktbedingungen anzupassen) entschieden sich 62 % der SCM World-Umfrageteilnehmer für Amazon, im Vergleich zu 33 % der Befragten, die Apple wählten.

Im Hinblick auf Kollaboration (d. h. die Fähigkeit, bei der Lösung von systemischen Problemen im Betriebsablauf über organisatorische Grenzen hinweg zu arbeiten und für Kunden und Geschäftspartner Mehrwert zu erzielen) wählten 59 % der Befragten Amazon, im Vergleich zu 31 % der Stimmen für Apple.

Bezüglich der Abwicklung (die beständige und zuverlässige Lieferung entsprechend der Vereinbarung und innerhalb der budgetierten Ausgaben) unterstützten die Befragten Amazon mit 57 %, gegenüber 38 % für Apple.

Im Hinblick auf das vierte Merkmal für hervorragende Lieferketten-Leistungen, die Innovation, gewann Apple allerdings haushoch. Das Unternehmen erzielte bei diesem Aspekt 78 % aller Stimmen, im Vergleich zu lediglich 19 % für Amazon.

REDAKTIONELLER HINWEIS:

Informationen zur Umfrage

Insgesamt 1.136 Supply-Chain-Manager nahmen im Zeitraum vom 26. Oktober bis zum 9. November 2012 an einer Online-Umfrage von SCM World teil. Die Befragten sind in einer Vielzahl von Wirtschaftszweigen tätig, darunter Hi-Tech, Verbrauchsgüter, Logistik und Vertrieb sowie Einzelhandel, und leben in den Hauptregionen der Welt: 43 % in der EMEA-Region, 41 % in Nord-, Mittel- und Südamerika sowie 14 % im asiatisch-pazifischen Raum.

Über SCM World

SCM World ist die führende globale Community und Ideenschmiede für leitende Supply-Chain-Manager. Mehr als 150 Unternehmen aus einer Vielzahl unterschiedlicher Industriezweige nutzen das SCM World-Programm, das von Endnutzern geleitete Webinare, Live-Veranstaltungen und Forschungsberichte zur Verbesserung der Kenntnisse und Entwicklung im Supply-Chain-Bereich bietet. Zu diesen Unternehmen gehören Nike, P&G, Unilever, Cisco, HP, Starbucks, Nestlé, GlaxoSmithKline, AT&T, Shell, DuPont, BASF, Philips und Intel. Für weitere Informationen besuchen Sie bitte die Website http://www.scmworld.com.

Weitere Informationen

Um eine Kopie des Berichts "Apple and Amazon: Lessons for the Rest of Us" anzufordern oder um einen Interviewtermin mit dem Verfasser des Berichts, Kevin O'Marah, zu vereinbaren, wenden Sie sich bitte an:

Lisa Stone
Senior Marketing Executive
SCM World
[email protected]
+44(0)20-3465-9055


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
"What is the next step in the evolution of IoT systems? The answer is data, information, which is a radical shift from assets, from things to input for decision making," stated Michael Minkevich, VP of Technology Services at Luxoft, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...