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Gazelle Invests in Protecting Consumers

Deploys CheckMEND Tool to Identify Fraudulent Products, Deters Sale of Stolen Consumer Electronics

BOSTON, MA -- (Marketwire) -- 11/28/12 -- Gazelle, the nation's leading high-end consumer electronics trade-in site, today announced it has deployed CheckMEND™, a cutting-edge tool designed to more accurately detect potentially stolen goods, including smartphones, tablets and computers. Developed by Recipero™, the largest U.S. consumer electronics background report service, CheckMEND compiles data from all major wireless carriers and law enforcement entities across the country (including the FBI), providing the most complete database of devices available. Gazelle is the first consumer electronics trade-in site to deploy CheckMEND and collaborate with Recipero to tailor the product to address the growing incidences of consumer electronics theft.

With the proliferation of high-end consumer electronics theft, the introduction of the CheckMEND tool comes at a good time. In fact, New York City's Police Commissioner recently reported that Apple products represent more than 40 percent of stolen property in the city and San Francisco police report that nearly half of all robberies in the city in the past year have been cell phone related.

"We are dedicated to providing the best customer experience possible, and part of that promise is to protect each customer's personal data," said Israel Ganot, CEO, Gazelle. "We always take security very seriously. With the CheckMEND deployment, we're taking this to a new level, committing not only to the protection of a customer's personal data when we receive the device, but also going the extra mile to ensure that any devices we accept are being sold by the rightful owner, thereby discouraging and preventing the theft of consumer electronics."

Recipero makes it possible to do a more thorough screening by checking a vast set of carrier and law enforcement sources for a much broader set of consumer electronics. With CheckMEND, Gazelle can now compare each inquiry against more than 150 billion records of information, including more than 50 billion items.

For more information on Gazelle's CheckMEND tool, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. CheckMEND™ is a trademark of Recipero™.

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Media Contact
Kristin Allaben
Gazelle
617-945-1915
[email protected]

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