|By Marketwired .||
|November 29, 2012 08:00 AM EST||
LOS ANGELES, CA -- (Marketwire) -- 11/29/12 -- AdColony, a leading HD mobile video advertising company, today announced that David Kurtz has joined the company as Chief Product Officer. In his new role Kurtz will be responsible for driving the organization's product strategy, execution and teams.
"We are thrilled to have David join our team as Chief Product Officer at AdColony to lead product strategy and execution of our industry leading mobile video products," said Will Kassoy, CEO for AdColony. "Video is the fastest growing segment of the mobile advertising market, and David's depth of experience, from building digital businesses in Silicon Valley to managing the fastest growing local ad networks in the US while at AT&T Interactive, uniquely qualify him for the role. David's ability to conceive and deliver amazing solutions to help advertisers, publishers and app providers capitalize on the enormous opportunity multi-screen mobile video delivers is perfectly aligned with our vision, mission and customer needs. Everyone will gain from his leadership."
For the past decade, Kurtz has held strategic mobile positions across top brands and technology companies. Most recently, Kurtz served as VP, Publisher Network, AT&T Interactive. During his tenure at the company, he managed the business through a period of hyper growth, scaled impression delivery to over a 1.5B run rate over 9 months, created a new line of business with national advertisers and migrated the ad systems to a yield optimization exchange model. He also helped the company forge partnerships with premier publishers including Accuweather, Huffington Post, IMDB, Pandora, Verve and The Weather Channel.
"AdColony is precisely the type of company that someone at this stage of my career gets excited about," said Kurtz. "Marketers are investing heavily across the multi-screen mobile video opportunity because it is the best way to deliver ad and content experiences to audiences. The fact that AdColony was early to recognize and master delivery across channels helped the company land the best customers and partners. As audience behavior turns increasingly to mobile, it's my job to ensure that we continue to deliver what marketers need to attract discriminating individuals on the go."
Founded in 2008, AdColony delivers high definition, mobile video campaigns for major brand advertisers, mobile app developers and global advertising agencies. Recall, favorability and purchase intent metrics multiply up to 5X when campaigns are delivered through AdColony, outperforming other networks. Known for its innovation, quality and expertise in mobile video, AdColony's high definition (HD) video ad network serves video ads instantly with its proprietary Instant-Play video ad technology on the most popular apps in the world across Apple's iOS and Google's Android platforms. AdColony is an advocate for mobile video standards and is a proud member of the Mobile Marketing Association. For more information, please visit http://adcolony.com or follow @adcolony.
blast! PR on behalf of AdColony
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