Welcome!

Wearables Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, Shelly Palmer

News Feed Item

Game on for Millions of Smokers Across EU as European Commission and FC Barcelona Launch 'Quit Smoking With Barça'

BARCELONA, December 1, 2012 /PRNewswire/ --

- Pioneering campaign focuses on benefits of becoming an ex-smoker

- Smokers to receive personalised advice from Barça stars

From today, smokers across Europe will be able to 'Quit Smoking with Barça' as a unique public health programme goes live.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

The campaign, a joint initiative of the European Commission and FC Barcelona uses a unique, science-based approach to help those who love life, Barça and football to quit smoking for good.

The latest innovation of the European Commission's successful "Ex-Smokers are Unstoppable" campaign that has run across the 27 EU countries for the past two years, 'Quit Smoking with Barça' (quitsmokingwithbarca.eu) is powered by the 'FCB iCoach', a free, dedicated online resource and mobile app that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff.

Building on the success of "Ex-Smokers are Unstoppable" (exsmokers.eu) and harnessing the support of Barça's millions of fans, this unprecedented partnership between a sporting institution and the European Commission can help many more of Europe's 140 million smokers tokick the habit forever.

'Quit Smoking with Barça' is built around the FCB iCoach - a personal health coaching programme. When a smoker registers,  he or she completes a short questionnaire that determines the type of coaching  needed to  quit. Based on the answers, the individual receives personalised tips, information and motivation directly from Barça players, coaches and staff. The club's four captains: Carles Puyol, Andres Iniesta, Victor Valdes and Xavi are among those offering advice as are President Sandro Rosell, coach Tito Villanova, Guilermo Amor, and other club experts.

Speaking at a press conference at Camp Nou ahead of Barça's La Liga game v Athletic Bilbao, FC Barcelona President Rosell called on football fans across Europe to get involved: "At Barça we have the best fans in the world and we want to take care of them. Our motto 'Més que un club' means we're committed to a philosophy that should be evident in all we do. We always act with a social consciousness and another way for us to do this is to stand side by side with the European Commission as we launch 'Quit Smoking with Barça'. Making our facilities and our stadium smoke-free was an important milestone and the next one is today - the launch of the FCB iCoach. When you sign up to the FCB iCoach, the whole club will support you every step of the way giving you the expert knowledge of people within the club to help you in your fight to quit cigarettes for good. We want all smokers to consider quitting. If you can commit to trying we can commit to standing by your side every step of the way on your journey to a smoke-free life. There has never been a better time to quit than now".

A major catalyst for the European Commission and Barça working together was their shared commitment to protecting people's health, says Director-General for Health and Consumers in the European Commission, Paola Testori Coggi: "I'm proud to be here today announcing the next phase in the European Commission's mission to create a smoke-free Europe. I'm delighted that the success of our award-winning "Ex-Smokers are Unstoppable" campaign has led to collaboration with such a prestigious institution of world sport. Nearly 300,000 Europeans are currently trying to quit with iCoach. We hope that the experience, tools and lessons gathered from our extensive experience of anti-tobacco initiatives, combined with the status of Barça, can inspire even more people to live a smoke-free life."

Fan Support

To mark the launch of the campaign, a team of 11 Barça fans from different EU countries have been chosen to become the first people from their nation to sign-up to the FCB iCoach. The 11 'Quit Smoking with Barça' Fans will tonight be guests of honour at the Barça v Bilbao game where they'll carry onto the pitch a campaign flag while a video is played in the stadium to encourage smokers within the Nou Camp to join the campaign.

Speaking of their pride at being the first Barça fan to sign up to the FCB iCoach, Michael said: "It's been so exciting and so inspiring to be part of this campaign. I love Barça so it's a huge honour to be here today as an ambassador for this campaign. I know quitting smoking is one of the toughest things you can do, I've tried many times with little success. I hope this time I can do it for good. Having the support of my heroes behind me could make all the difference to me achieving my dream of a smoke free life."

To find out more about 'Quit Smoking with Barça' and the FCB iCoach visit http://www.quitsmokingwithbarca.eu    

Further Information:

The "Quit Smoking with Barça" campaign

http://www.quitsmokingwithbarca.eu

The "Ex-Smokers are Unstoppable" campaign

http://www.exsmokers.eu

The official homepage of FC Barcelona

http://www.fcbarcelona.com

'Quit Smoking with Barça'  is a joint commitment between FC Barcelona and the European Commission to take a stand against smoking and the nearly 700,000 preventable deaths caused by tobacco in Europe each year. Harnessing the power of the European Commission's "Ex-Smokers are Unstoppable" campaign and Barcelona's 'Sense Fum'  initiative, the campaign will encourage and support the 28 million smokers* across Europe in the 25-34 year old age group to kick the habit and become unstoppable ex-smokers for life (http://www.quitsmokingwithbarca.eu).

iCoach (http://www.exsmokers.eu) is a free, proven digital health tool already helping nearly 300,000 people across Europe in their quest to give up smoking for good. iCoach is available from today as an app for both for iPhone and Android (http://www.exsmokers.eu/mobile).

SOURCE FC Barcelona and The European Commission

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...