Welcome!

Wearables Authors: Liz McMillan, AppDynamics Blog, Elizabeth White, Pat Romanski, Peter Silva

News Feed Item

O jogo começou para milhões de fumadores na UE, com o lançamento pela Comissão Europeia e o FC Barcelona da iniciativa "Quit Smoking With Barça" (deixar de fumar com o Barça)

BARCELONA, December 1, 2012 /PRNewswire/ --

- Campanha pioneira centrada nos benefícios de se tornar um ex-fumador

- Os fumadores recebem aconselhamento personalizado das estrelas do Barça

A partir de hoje, os fumadores de toda a Europa poderão deixar de fumar através de um programa de saúde pública único que acaba de ser lançado entre a CE e o Barcelona FC.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

A campanha, uma iniciativa conjunta da Comissão Europeia e do FC Barcelona, utiliza uma abordagem única de base científica para ajudar todos os que amam a vida, o Barça e o futebol a deixarem de fumar para sempre.

Sendo a última ação da bem sucedida campanha da Comissão Europeia "Os ex-fumadores são imparáveis", que decorreu em 27 países da UE durante os últimos dois anos, a iniciativa "Quit Smoking with Barça" (quitsmokingwithbarca.eu) é impulsionada pelo "FCB iCoach", um recurso online dedicado e gratuito e uma aplicação móvel que fornece orientação e apoio personalizados diretamente dos jogadores, treinadores e funcionários do Barça.

Tirando partido do êxito da campanha "Os ex-fumadores são imparáveis" (exsmokers.eu) e contando com o apoio de milhões de fãs do Barça, esta parceria sem precedentes entre uma instituição desportiva e a Comissão Europeia pode ajudar mais de 140 milhões de fumadores na Europa a deixar o hábito de fumar para sempre.

A iniciativa "Quit Smoking with Barça" é desenvolvida em torno do FCB iCoach - um programa de orientação de saúde pessoal. Quando um fumador se regista, tem de preencher um breve questionário que determina o tipo de orientação necessária para deixar de fumar. Consoante as respostas dadas, a pessoa recebe dicas personalizadas, informações e motivação diretamente dos jogadores, treinadores e funcionários do Barça. Os quatro capitães do clube: Carles Puyol, Andres Iniesta, Victor Valdes e Xavi estão entre os que irão prestar aconselhamento, juntamente com o Presidente Sandro Rosell, o treinador Tito Villanova, Guilermo Amor, e outros profissionais do clube.

Falando numa conferência de imprensa no Camp Nou antes do jogo da La liga do Barça contra o Athletic Bilbao, o Presidente do FC Barcelona, Rosell, fez um apelo à participação de todos os fãs do futebol na Europa: "No Barça temos os melhores fãs do mundo e queremos o melhor para eles. O nosso lema "Més que un club" significa que estamos comprometidos com uma filosofia que deve ser evidente em tudo o que fazemos. Agimos sempre com consciência social, e outra forma de o demonstrarmos é estarmos ao lado da Comissão Europeia no lançamento da iniciativa "Quit Smoking with Barça". Proibir o consumo de tabaco nas nossas instalações e no nosso estádio foi um marco importante e o próximo tem lugar hoje, com o lançamento do FCB iCoach. Quando se regista no FCB iCoach, todo o clube irá apoiá-lo em todas as etapas do caminho que tem de percorrer para deixar os cigarros para sempre, através dos conhecimentos especializados das pessoas do clube. Queremos que todos os fumadores ponderem deixar de fumar. Se se comprometer a tentar, nós comprometemo-nos a estar ao seu lado ao longo de todo o seu percurso rumo a uma vida sem tabaco. Nunca houve melhor altura para deixar de fumar do que agora."

Um dos principais catalisadores para que a Comissão Europeia e o Barça trabalhassem juntos foi o compromisso partilhado de ambos quanto à proteção da saúde das pessoas, diz a Diretora-Geral da Saúde e dos Consumidores da Comissão Europeia, Paola Testori Coggi: "Orgulho-me de poder estar aqui hoje a anunciar a próxima fase da missão da Comissão Europeia de criar uma Europa sem tabaco. Congratulo-me pelo facto de o sucesso da nossa campanha premiada "Os ex-fumadores são imparáveis" ter resultado na colaboração com uma instituição desportiva de tanto prestígio. Quase 300 000 europeus estão atualmente a tentar deixar de fumar com o iCoach. Esperamos que a experiência, as ferramentas e as lições acumuladas com a nossa vasta experiência em iniciativas antitabaco, a par do estatuto do Barça, possam inspirar ainda mais pessoas a viver uma vida sem tabaco."

Apoio dos fãs

Para assinalar o lançamento da campanha, foi selecionada uma equipa de onze fãs do Barça de vários países da UE para se tornarem as primeiras pessoas dos seus países a aderir ao FCB iCoach. Os onze fãs da iniciativa "Quit Smoking with Barça" serão esta noite convidados de honra do jogo Barça - Athletic Bilbao, no qual irão transportar para o campo a bandeira da campanha, com reprodução em simultâneo de um vídeo no estádio para encorajar os fumadores presentes no Nou Camp a aderirem à campanha.

Falando do orgulho que sente em ser o primeiro fã do Barça a aderir ao FCB iCoach, João Mamede, de Portugal, disse: "Tem sido tão estimulante e inspirador participar nesta campanha. Adoro o Barça, por isso, é uma grande honra estar aqui hoje como embaixador desta campanha e do meu país. Sei que deixar de fumar é uma das coisas mais difíceis de fazer, tentei muitas vezes com pouco sucesso. Espero que desta vez seja para sempre. Ter o apoio dos meus heróis pode fazer toda a diferença para conseguir alcançar o meu sonho de uma vida sem tabaco."

Para saber mais sobre a iniciativa "Quit Smoking with Barça" e o FCB iCoach aceda a http://www.quitsmokingwithbarca.eu

Para mais informações:
A campanha "Quit Smoking with Barça"
http://www.quitsmokingwithbarca.eu
A campanha "Os ex-fumadores são imparáveis"
http://www.exsmokers.eu
O sítio Web oficial do FC Barcelona
http://www.fcbarcelona.com

A iniciativa "Quit Smoking with Barça"  é um compromisso conjuntamente assumido pelo FC Barcelona e pela Comissão Europeia com vista à adoção de uma postura firme contra o consumo de tabaco e as quase 700 000 mortes causadas todos os anos pelo tabaco na Europa, e que podiam ser evitadas. Tirando partido do poder da campanha da Comissão Europeia "Os ex-fumadores são imparáveis", e da iniciativa "Sense Fum"  do Barcelona, a campanha irá encorajar e apoiar 28 milhões de fumadores em toda a * Europa, entre os 25 e os 34 anos de idade, a abandonarem o hábito de fumar e a tornarem-se ex-fumadores imparáveis para toda a vida (http://www.quitsmokingwithbarca.eu).

O iCoach (http://www.exsmokers.eu) é uma ferramenta de saúde digital gratuita e comprovada, que ajuda já quase 300 000 pessoas em toda a Europa no desafio de deixar de fumar para sempre. O iCoach está atualmente disponível como aplicação para iPhone e Android (http://www.exsmokers.eu/mobile


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...