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Domino's Pizza Supports ITV'S Text Santa Campaign

LONDON, December 5, 2012 /PRNewswire/ --

Domino's Pizza, the pizza delivery expert, has teamed up with ITV to support the Text Santa Campaign.  Domino's offers its customers the opportunity to donate money to charity everyday via Pennies, the electronic charity box.  From Thursday, November 29, until the end of the year, every Domino's customer that orders their pizza online or via the mobile app will be given the option to round up their order and donate those spare pennies to the Text Santa charity appeal.

     (Logo: )

The Text Santa campaign supports six very deserving charities, namely, Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz.

Simon Wallis, Sales and Marketing Director for Domino's, said: "Text Santa is a great campaign and one we are proud to support.  Giving our customers the opportunity to donate their spare change to this charity appeal was an easy decision for us."  

Jeanette Moffat, Production Executive of ITV commented: "It's great to have Domino's Pizza onboard.  I hope Domino's customers will be happy to spare a few pennies this Christmas and donate to Text Santa.  Every penny really can make such a difference to so many people."

To find out more about Text Santa, please log onto and to order your next pizza and donate your spare pennies to this appeal, please log onto 

Notes to Editors:

Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino's Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to open stores in Austria prior to the end of 2014.

As at 24 September 2012, there were 770 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 597 stores are in England, 51 are in Scotland, 30 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland, 10 are in Germany and 12 are in Switzerland.

Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 10,000 Domino's Pizza stores in 73 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at, in the Republic of Ireland at and in Germany at In addition, mobile customers can order by downloading Domino's free iPhone, iPad and Android apps. 

About Pennies: 

The Pennies Foundation, a registered charity, has created Pennies, the electronic charity box. We're all familiar with the idea of dropping our change into the charity box sitting on the shop counter. The electronic charity box is exactly the same idea but it works instead when we pay by card or electronically. That means that it works just as well for online or high-street shopping.

Pennies makes giving to charity easy and affordable for all: customers can simply press 'YES' on the Chip and PIN machine in-store, or click the 'Donate' button online.  The request is for micro-donations - literally a few pennies (1p-99p). The Pennies Foundation then ensures that all the donations are received by the charities named on the virtual tin.

The retailer chooses the charity or charities to benefit from the majority of the amount collected with the remainder split equally across ten other UK charities which cover a range of causes like cancer, children, homelessness and the elderly.

It's quick: one small step in the payment process, it's the consumers' choice and it's private too.  There's no pressure or commitment to give and every penny goes to charity.  

Micro-donations are powerful. There are 43 million card holders in the UK today, and around 1 million card transactions an hour. If the UK's card holders donated a penny a day, well over £150m would be raised for charity every year.

Pennies launched with its first retailer, Domino's Pizza in November 2010.  Since then The Zizzi, Travelodge and The Entertainer have also adopted Pennies and others will launch soon.

For further information please visit: 

About Text Santa: 

The Text Santa appeal returns for it's second year and is working on behalf of specially chosen charities offering life-changing services to vulnerable people throughout the UK. This year's charities are Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz.

The show, to be broadcast on ITV1 on the 21st of December will bring to life the six chosen charities and viewers will be encouraged to donate throughout the night as part of the Text Santa appeal. People can also get involved beforehand in the run up to the show, with adults and kids fundraising packs available for download now from

For more information, please contact:
The Domino's Pizza Press Office
Domino's Pizza Group Ltd
Tel: +44(0)1908-580654
E: [email protected]

Ref: DPGL/AL/742

SOURCE Domino's Pizza

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