Welcome!

Wearables Authors: Dana Gardner, Pat Romanski, Peter Silva, Liz McMillan, Elizabeth White

News Feed Item

TXU Energy Muestra Por Qué Ayuda a Sus Clientes a Usar Menos Electricidad

¿Por qué una compañía quiere ayudarle a usar menos de lo que vende? Esa es la cuestión que TXU Energy trata en una nueva película de dos minutos de duración. La película muestra cómo la compañía ayuda a sus clientes a controlar el consumo de electricidad y a ahorrar dinero a través de los dispositivos que ya están utilizando diariamente. También muestra las experiencias positivas que esto genera.

La película muestra algunas de las soluciones digitales para ahorro de energía de TXU Energy a través de los ojos de una clienta joven que las usa mediante su tableta mientras se encuentra en una cafetería. Comparte lo que está pensando esta joven a medida que encuentra maneras de usar menos electricidad en su hogar con el fin de ahorrar dinero.

Cuando comienza la historia, la mujer aprende que se parece que su uso de electricidad puede costar más que el máximo su presupuesto en electricidad – gracias a una alerta gratuita de TXU Energy. Reflexiona sobre por qué la compañía querría ayudarla a usar menos de lo que vende mientras el camarero llena su taza de café. Luego, la película demuestra el motivo al explicar cómo al darle las herramientas para controlar su consumo de electricidad y ahorrar dinero, se crea un vínculo entre ella y la compañía.

“Cuando las personas nos preguntan por qué ayudamos a nuestros clientes a ahorrar,” expresó Michael Grasso, Director de Comercialización de TXU Energy, “la respuesta es simple: se trata de proporcionar un valor a largo plazo, día a día. Sabemos que nuestros clientes se preocupan por el control de sus costos de electricidad; por eso, les damos el control a través de herramientas tecnológicas que se adaptan a sus estilos de vida y facilitan esta tarea. Es una de las maneras en las que estamos trabajando arduamente para ganar, y mantener, sus negocios para hoy y los próximos años”.

En la película, la cliente comienza y completa varias actividades de ahorro de energía mientras se encuentra en la cafetería, utilizando su tableta o su teléfono inteligente para acceder a:

  • Las alertas presupuestarias de TXU Energy, que son gratuitas para cualquier cliente de TXU Energy con un medidor inteligente. Después de optar por el servicio, usted recibe alertas por correo electrónico si su consumo doméstico podría llevarlo a superar el umbral presupuestario que estableció.
  • El tablero TXU Energy MyEnergy DashboardSM, que le muestra el consumo de electricidad de todo su hogar y el costo mensual, diario e incluso por hora, si tiene un medidor inteligente. El tablero también ofrece una proyección estimada de su consumo y la próxima factura, y una estimación de su consumo en comparación con hogares similares al suyo en su área de código postal.
  • El Brighten® iThermostat, una solución para ahorro de energía de TXU Energy, es un termostato programable que permite acceder, cambiar o ajustar la temperatura interna con facilidad mientras usted está en su vivienda o fuera de ella a través de una computadora, tableta o teléfono inteligente con conexión a Internet.
  • El consejero personal de energía Brighten® ofrece consejos personalizados y videos demostrativos que pueden ayudarlo a evitar el derroche de energía debido a fugas de aire, aislamiento insuficiente, configuraciones del calentador de agua, ineficiencia en la calefacción, ventilación, y acondicionamiento del aire, y mucho más.
  • La aplicación TXU Energy iPhone® le permite controlar y pagar sus facturas de electricidad, controlar la configuración de temperatura de su hogar a través del Brighten iThermostat, acceder a características clave del TXU Energy MyEnergy Dashboard, y mucho más. Los clientes que utilizan los teléfonos inteligentes Android™ también tienen acceso a las mismas características a través de la aplicación para Android de la compañía. Ambas aplicaciones pueden descargarse en forma gratuita. La aplicación para iPhone de la compañía está disponible a través de la App Store, y la aplicación para Android está disponible a través de Google Play y Amazon Appstore.

La cliente en la nueva película está en buena compañía cuando se trata de relacionarse con TXU Energy a través de las herramientas tecnológicas que usa en pantalla. Desde inicios de 2011, los clientes de TXU Energy han visitado las soluciones de ahorro de energía más de un millón de veces, ya que el tráfico móvil de la compañía ha aumentado más del doble y sigue en aumento.

La breve película está disponible en línea en txu.com/empowered.

iPhone es una marca comercial registrada de Apple Inc. Android es una marca comercial de Google Inc.

Acerca de TXU Energy

TXU Energy es un proveedor minorista de electricidad competitivo líder en el mercado, que brinda servicios a más habitantes de Texas que cualquier otro proveedor minorista. TXU Energy ofrece una variedad de soluciones y productos innovadores, lo que permite tanto a sus clientes particulares como corporativos elegir las opciones que mejor se adecuen a sus necesidades, incluyendo su excepcional servicio al cliente, planes de servicio de electricidad a precios competitivos, opciones innovadoras de eficiencia energética, programas de energía renovable, y otros productos y servicios de electricidad relacionados. Visite txu.com para obtener más información acerca de TXU Energy. REP #10004.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.