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Reincubate's Keep Calm-o-matic Clocks Up Two Million Parody Posters Created

LONDON, December 6, 2012 /PRNewswire/ --

Reincubate, a technology, data and media company based in London, England today announced that the two millionth "Keep Calm" parody poster had been created using their Keep Calm-o-matic website.

Reincubate Says Thanks Two Million Times To Its Keep Calm-o-matic fans!

To keep British Citizens calm during the Second World War, King George VI issued a propaganda poster with the statement "Keep Calm and Carry On". The website allows users to create posters in the same style, changing colours, uploading images and choosing the text to create a personalised image which can then be shared on a variety of social networking sites or purchased as a customized t-shirt, bag, mug and much more.

"When I first created the Keep Calm-o-matic website I had no idea it would prove to be so popular" said Andrew Dancy from Reincubate, creator of the Keep Calm-o-matic. "It is a tribute to the enduring affection that people have for the poster that it has proved so popular with our site users".

"When we first discovered the poster in 2000, my wife and I both loved it and had it framed and put up in our bookshop, but we had no inkling how it would grow and grow. Those few clear words, simple but striking graphics and with the crown of George VI to give it gravitas. We are delighted that our re-discovery seems to have brought pleasure to millions of people, a note of sanity and calm in a turbulent world, reaching a far wider audience than was ever envisaged with the original publication", said Stuart Manley from Barter Books, the re-discoverer of the original "Keep Calm and Carry On" poster. "Congratulations to Reincubate on your two-millionth poster, and onwards to your next million!", added Stuart.

Christmas is nearly upon us for another year, and a selection of the Keep Calm-o-matic Christmas themed logos to help designing the perfect holiday-themed poster is the two millionth thank you gift for all Keep Calm-o-matic fans. Play up the individuality and hand-crafted nature of Keep Calm-o-matic images and explore your creativity with a Keep Calm-o-matic Christmas gift, with one of many options from mugs to posters to iPhone covers at

Notes to editors

"Keep Calm and Carry On" was a poster produced during the Second World War, intended to keep up the morale of the British people in the event of invasion. The final poster in a series of three, it was widely printed but never distributed and was therefore believed to be lost until a copy was found by Stuart and Mary Manley of Barter Books in Northumberland in 2000. Since they started reprinting copies of the original poster its popularity has spread worldwide, with copies now adorning the walls of Downing Street, Buckingham Palace and the US Embassy in Belgium.

Reincubate is a young technology, data and media company based in London, England. The company was set up in 2008 to assist start-up companies ship web products. Building software was a matter of course, and in September of that year the first commercial product - the iPhone Backup Extractor - was delivered. The company has enjoyed success with a number of other data recovery and extraction applications, including the BlackBerry Backup Extractor and the DMG Extractor.

Reincubate today's focus is on building and investing in useful applications and data. Visit the website at for more details.

Barter Books is a second-hand bookshop located in the historic English market town of Alnwick, Northumberland owned and run by Stuart and Mary Manley. Opened in 1991 the shop caters for over 200,000 visitors a year and is one of the largest second-hand bookshops in Europe. In 2000 Stuart found a copy of the original "Keep Calm and Carry On" poster in a box of old books purchased at auction and put the framed poster on display in the shop. Visit the website at for more information.

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