Welcome!

Wearables Authors: Elizabeth White, Pat Romanski, Shelly Palmer, Yeshim Deniz, Carmen Gonzalez

News Feed Item

Le groupe Lady Antebellum célèbre les fêtes de fin d'annee dans le jeu "The OregonTrail: American Settler" de Gameloft

PARIS, December 7, 2012 /PRNewswire/ --

Les fans de The Oregon Trail : American Settler vont pouvoir interagir avec le groupe aux 7 Grammy Awards qui fait une apparition dans la dernière mise à jour du jeu à l'occasion des fêtes.

Gameloft, Capitol Records et Lady Antebellum annoncent un partenariat international pour célébrer la sortie du dernier album du groupe Lady Antebellum, On This Winter's Night,  en offrant aux joueurs de nouveaux contenus pendant un temps limité dans le populaire jeu The Oregon Trail: American Settler.

La mise à jour du jeu The Oregon Trail: American Settler permet aux joueurs d'interagir avec le groupe Lady Antebellum de façon inédite. En effet, les membres du trio composé d'Hillary Scott, Charles Kelley et Dave Haywood donneront tous les trois des quêtes aux utilisateurs. Après avoir été chargé de construire une "salle de concert", le joueur pourra visionner les derniers clips du groupe réalisés pour l'album On This Winter's Night. Le joueur sera également accueilli par une vidéo de bienvenue exclusive du groupe.

Cette collaboration illustre l'importance grandissante des jeux digitaux et sociaux dans l'industrie du divertissement. Ainsi, Gameloft offre à ses partenaires une nouvelle plateforme pour communiquer avec les consommateurs en leur apportant de nouveaux contenus. Que le joueur connaisse déjà le groupe ou non, il pourra découvrir leur musique grâce à un nouveau moyen ludique et interagir avec lui.

"Gameloft est fière d'offrir à ses partenaires un moyen innovant de toucher les utilisateurs à travers ses jeux et d'offrir une expérience qui combine tous les éléments de l'univers d'une marque et les met en avant dans un contexte adapté," déclare Baudouin Corman, Vice-Président Publishing Americas. "Lady Antebellum est l'un des groupes country les plus populaires du moment et nous sommes très heureux de leur offrir un nouveau moyen de promouvoir leur album des fêtes de fin d'année, tout en offrant à nos joueurs un contenu de grande qualité en rapport avec l'univers du jeu."

"Je suis toujours à la recherche de nouvelles stratégies marketing et, grâce à Gameloft, nous disposons désormais d'un support extraordinaire pour faire découvrir le groupe Lady Antebellum et son album des fêtes "On This Winter's Night" sur un support numérique vaste et en pleine expansion,"  déclare Dawn Gates, Vice-Président Digital Marketing chez UMG Nashville.

Sorti en novembre 2011, The Oregon Trail: American Settler permet aux joueurs de s'installer dans l'Ouest américain après un long périple sur la piste de l'Oregon. À l'occasion de la sortie du nouvel album de Lady Antebellum, On This Winter's Night, Gameloft intègre pour la toute première fois un groupe musical à un de ses jeux.

Lady Antebellum a récemment sorti son premier album de Noël, On This Winter's Night, et terminé sa tournée Own The Night 2012 World Tour pour laquelle le groupe a reçu le "Breakthrough Award" de Billboard. Durant sa tournée, le groupe a parcouru les États-Unis, le Canada, l'Europe et l'Australie, et le trio gagnant de plusieurs GRAMMY Awards s'est donné en spectacle devant plus d'un million de fans de 11 pays différents sur trois continents. Lady Antebellum a joué à guichets fermés dans les plus grandes salles de concert du monde comme à Los Angeles, à Chicago, deux soirs à New York, à Toronto, à Londres, trois soirs à l'opéra de Sydney. Les trois membres du groupe ont même fait la première partie d'un concert de leur idole, Bruce Springsteen, au festival Hard Rock Calling de Londres. L'album Own The Night s'est directement placé en tête du Billboard's Top 200 à sa sortie et contient déjà deux singles numéro 1 des ventes, "We Owned The Night" et "Just A Kiss." Le trio possède déjà un palmarès impressionnant avec plus de 11 millions d'albums vendus à travers le monde, 7 GRAMMY Awards et six singles qui ont atteint la première place des ventes.

The Oregon Trail: American Settler est actuellement disponible en téléchargement gratuit sur l'App Store et/ou Google Play.

Rendez-vous sur http://www.Gameloft.fr pour plus d'informations.

A propos de Gameloft

Un leader mondial dans l'édition de jeux digitaux et sociaux, Gameloft® s'est positionné depuis 2000 comme l'une des entreprises les plus innovantes dans son domaine. Gameloft conçoit des jeux pour toutes les plateformes numériques, comme les téléphones mobiles, les smartphones, les tablettes (dont Apple® iOS et Android®), les box triple play et les TV connectées. Gameloft possède ses propres franchises comme Asphalt®, Real Football®, Modern Combat ou N.O.V.A.: Near Orbit Vanguard Alliance®, et travaille également en collaboration avec les plus grands ayant-droits internationaux dont Marvel®, Hasbro®, FOX ®, Mattel® ou encore Ferrari®. Gameloft est présent sur tous les continents, distribue ses jeux dans plus de 100 pays et compte plus de 5000 développeurs.

Gameloft est cotée à la bourse de Paris (ISIN : FR0000079600, Bloomberg : GFT FP, Reuters : GLFT.PA).

Gameloft est cotée sur le marché OTC aux États-Unis (ADR sponsorisé de niveau 1, code : GLOFY).

About Capitol Records Nashville

Capitol Records Nashville is one of Country music's most prominent imprints, having been named Label of the Year for three consecutive years by Billboard, Country Aircheck,  Country Radio Seminar  and Music Row.  The label is part of Universal Music Group which is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group's record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

© 2011 HMH Consumer Company Limited, ses sociétés affiliées et ses licenseurs. Tous droits réservés. The Learning Company et The Oregon Trail sont des marques déposées de HMH Consumer Company Limited. Toute autre marque est la propriété de son propriétaire respectif. Toutes les sociétés, noms et informations utilisés dans les exemples du jeu ou matériel provenant du jeu sont fictifs et toute ressemblance à une personne, marque, nom de société ou lieu n'est que pure coïncidence.


Contacts presse :
Gameloft
Stéphanie Cazaux-Moutou
Responsable Relations Presse
@ : [email protected]
Tél : +33-(0)1-58-16-21-55

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...