Welcome!

Wearables Authors: Elizabeth White, XebiaLabs Blog, Greg Schulz, Liz McMillan, Carmen Gonzalez

News Feed Item

Trusted, Tested, Transformed: Welcome to the New Good Housekeeping

Leading Women's Magazine Is Reimagined With Fun, Fresh Energy and a Modern Aesthetic

NEW YORK, NY -- (Marketwire) -- 12/10/12 -- Beginning with the January 2013 issue, Good Housekeeping is transformed with an all-new look, infusing the brand's rich heritage with fun, fresh energy, a sense of surprise and discovery, and plenty of ideas and inspiration. A bold redesign, new logo, and seven sections that present service and information with beautiful graphics make for an impactful reader experience. Hallmarks of the new Good Housekeeping include vibrant color, engaging photography and inventive type treatment. The new look leverages the iconic Good Housekeeping Seal, the most recognized consumer emblem in America, throughout its pages.

In re-thinking the brand, Good Housekeeping worked with The Futures Company/Yankelovich to field a study to explore the role of fun and discovery in women's lives. The Good Housekeeping Report on Women: Rediscovering Fun surveyed a national sample of women, of which 82 percent say they are determined to have more fun, and 79 percent look for ways to introduce more fun into their lives. The majority of women surveyed said they consider reading magazines to be a lot of fun, and see it as an escape and "me-time."

With these learnings, plus a full year of extensive polling and focus-group research among its audience, Good Housekeeping set about re-envisioning the magazine with an emphasis on joy, pleasure, and inspiration. A top-to-bottom re-organization eliminated the feature well and highlights the Good Housekeeping Research Institute throughout, integrating the labs' unique product testing in each section. Readers' voices are more prominent, and a mix of bite-sized information, real women's stories and the magazine's signature deep reporting of health and consumer issues creates content that is rich and personal. The new Good Housekeeping includes more beauty, fashion and food coverage, while still delivering the consumer advocacy pieces that are integral to the brand's DNA.

"For more than a year, we've been looking at how we could make Good Housekeeping better -- engaging with women across America in a lively dialogue, keeping the things we know they love, and finding ways to give them more fun every month," said Rosemary Ellis, editor in chief. "The result is a magazine that's revitalized and reimagined, with more ideas, thoughts and opinions from our readers."

"As the leading women's service magazine, Good Housekeeping provides trusted, tested advice and information for nearly 21 million readers, and now, we're thrilled to bring more fun into their lives each month with an all-new, transformed look and fresh energy," said Pat Haegele, SVP/Group Publisher.

Content is now divided into seven vertical sections, each including the word 'good' in its title and a text treatment that incorporates the Seal's famous star:

  • GOOD LIFE: What's new, now, and noteworthy

  • LOOK GOOD: Beauty and fashion tips, trends and deals

  • FEEL GOOD: Smart ways to stay well, eat right, and get fit

  • GOOD COMPANY: Real women and real-world advice from columnists Carmen Wong Ulrich, Peggy Post, Gretchen Rubin, and more

  • GOOD HOUSE: Gorgeous ideas, easy organizing, and smart fixes, with fresh inspiration, reader-submitted tips, and advice from Heloise

  • GOOD FOOD: Triple-tested recipes from the GH Test Kitchens with delicious ideas and easy shortcuts

  • GOOD READS: Captivating reads, exclusive excerpts, and essays from best-selling authors and up-and-coming writers

To celebrate the new Good Housekeeping, the January issue includes an interactive sweepstakes, "Scanned, Sealed, Delivered." Readers can download the free Good Housekeeping Scanned Sealed Delivered app from the iTunes App Store or Google Play, and then use a mobile device to scan the watermarked Seal embedded with Digimarc® Discover technology on select advertisements, for a chance to win home and kitchen appliances, beauty products, cash prizes, and more. For more information and to enter for a chance to win online, go to www.goodhousekeeping.com/ssd.

About Good Housekeeping
Founded in 1885, Good Housekeeping magazine (www.goodhousekeeping.com) reaches nearly 21 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal. It offers consumers guidance to help them choose products that are exercising environmental responsibility on a wide range of criteria. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com), at Goodhousekeeping.com and through its [email protected] and Anti-Aging Beauty Shopper iPhone apps. In addition to its U.S. flagship, Good Housekeeping publishes 11 editions around the world. Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), the largest publisher of monthly magazines in the U.S. (ABC 2011) which reaches 82 million adults (Spring 2012 MRI). Follow Good Housekeeping on Facebook, Twitter, Pinterest and on the Inside the Institute blog.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2177258

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...