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Social Media Market Share for Smartphones: Sysomos Report

'Industry Insider' Looks at Social Buzz, Sentiment and Share-of-Voice for iPhone, Android, BlackBerry and Windows

TORONTO -- (Marketwire) -- 12/11/12 -- Not only do people love to talk on their smartphones, they also love to talk about them; what models they own, what they're doing with them and, of course, all the nifty apps they're using. And where better for smartphone users and consumers to talk about their smartphones than in social media, where the whole world can hear the good, the bad and the ugly? To determine which smartphone gets the most and best social buzz, Sysomos, the industry leader in social media monitoring and analytics software, has focused its second Industry Insider report on the smartphone market.

The latest Sysomos social media report examines conversations in the United States, the United Kingdom and Canada from June 1 to August 31, 2012 and compares social mentions of iPhone, Android, BlackBerry and Windows. Statistics and trends provide an inside look at the smartphone industry and reveal how each brand fared in the social media arena across different demographics and social platforms.

Report Highlights

  • iPhone leads the number of conversations in blogs, online news and forums. However, when it came to Twitter, Android had the most amount of talk, barely edging out the iPhone with a mere 1,768 mentions.
  • The United States talks about smartphones the most, followed by the United Kingdom and then Canada.
  • iPhone gets talked about the most in social media with 6,215,118 mentions, accounting for 60% of the overall share of voice. Windows Phone has the least with 2%.

Men talk far more about smartphones in social media (both in general and about specific brands) than women.

Background
"Industry Insider: Smartphones" is the second in a series of Sysomos Industry Insider reports that focus on high-profile topics illuminated by social media monitoring. Sysomos uses its Media Analysis Platform (MAP) and Heartbeat platforms to collect, monitor and analyze data from blogs, Twitter, social networks, forums, wikis and major news sources and then translates the data into compelling graphics that provide valuable brand insights. By seeing what customers and influencers say about their brands and learning where discussions take place and why, companies are able to engage with people in new and different ways. This outreach builds stronger relationships and enhances customer loyalty, which ultimately leads to more successful business results.

To find out who's winning (and losing) the smartphone wars, download a free copy of "Industry Insider: Smart Phones" here. You can also download our Industry Insider: Fast Food report.

Quote from Sheldon Levine, Sysomos Community Manager
"We all know that smartphones have become a huge part of modern life. We also see people talking about them all the time and going crazy whenever new ones get released to the public. That's what makes this data so interesting. We can actually see which smartphones get people talking the most, but also what issues about the phones really resonate with people."

About Sysomos
Sysomos, a Marketwire company, brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources.

Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.

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