Welcome!

Wearables Authors: Jason Bloomberg, Yeshim Deniz, Liz McMillan, Carmen Gonzalez, Christopher Harrold

News Feed Item

Les entreprises risquent de perdre des clients en cas de stratégie Web mobile limitée

LONDRES, December 12, 2012 /PRNewswire/ --

Le rapport de mesures trimestriel de Netbiscuits révèle que si les entreprises réalisent des conceptions pour les 10 appareils mobiles les plus utilisés, elles ne couvrent que 56 % des parts de trafic mondial

  • Dans 7 marchés sur 8, le trafic Web provient en majorité des téléphones portables et non des tablettes*
  • On compte 6 appareils Blackberry parmi les 25 appareils les plus utilisés
  • Le Kindle Fire est l'un des 25 appareils les plus utilisés pour la navigation Web mobile en Amérique du Nord

Netbiscuits, leader global en solutions logicielles pour le développement Web adaptatif, a révélé aujourd'hui que certaines entreprises offrent des expériences Web peu satisfaisantes à leurs clients et les perdent au profit de la concurrence si elles n'établissent pas de stratégies mobiles qui tiennent compte des nouveaux modes d'accès au Web et des nombreux appareils utilisés à cette fin. Le rapport de mesures trimestriel de Netbiscuits montre que même si les entreprises réalisent des conceptions pour les 10 appareils les plus utilisés, elles ne couvrent que 56 % des parts de trafic mondial

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Les habitudes des utilisateurs de Web mobile sont en pleine évolution et l'accès aux sites Web s'effectue via des appareils qui sont rarement pris en compte dans les stratégies mobiles d'entreprise. Dans 7 des 8 marchés régionaux étudiés, la majorité du trafic Web provient des téléphones portables et non des tablettes. C'est une donnée critique pour les stratégies mobiles d'entreprise qui tendent à faire en sorte que leurs sites PC fonctionnent sur les tablettes, ce qui est en soi une stratégie limitée, car elle ignore les fonctionnalités comme les écrans tactiles et le GPS.

Le déclin de l'utilisation des appareils Blackberry a mené des entreprises à négliger l'optimisation de leur expérience Web pour ces appareils. Le rapport de mesures révèle cependant que malgré ce déclin, on compte tout de même six appareils Blackberry parmi les 25 appareils les plus utilisés dans les parts de trafic global, avec le Blackberry 8520 en cinquième place.

« Si les entreprises ne tiennent pas compte des nouvelles tendances en matière d'accès au Web, elles risquent d'offrir à la majorité de leurs clients une expérience lente, limitée, voire inexistante et finir par perdre ces clients au profit de concurrents proposant une expérience de meilleure qualité », commente Daniel Weisbeck, directeur marketing, Netbiscuits. « Les entreprises doivent s'assurer que leurs apps ou leur site s'adaptent pour une expérience Web supérieure et sur mesure sur tous les appareils, navigateurs et fonctionnalités si elles veulent augmenter leurs chances d'attirer et de retenir leurs clients dans une économie très concurrentielle. C'est là que la conception adaptée ne suffit pas, car elle ne permet pas aux entreprises d'adapter l'expérience grâce à une conversion d'image plus rapide, par exemple pour les fonctionnalités GPS et tactiles ».

Le rapport de mesures révèle également les catégories d'appareils les plus utilisés au sein du trafic Web global. L'iPhone 3G, 3GS, 4, 4S est en tête de liste avec 31 % du trafic global, suivi du Samsung GT-I9100 (Galaxy S2, Galaxy Z) avec 6 % du trafic, puis du Samsung GT-I9300 en troisième place avec 4 %.

La plate-forme de développement Web adaptative Netbiscuits basée sur le cloud permet aux entreprises de créer rapidement et facilement des expériences de Web mobile adaptées à chaque appareil mobile, quelle que soit sa part de trafic global.

À propos du rapport de mesures

Le rapport de mesures est basé sur l'analyse du trafic Web global sur les plates-formes Netbiscuits en octobre 2012. Les marchés régionaux* analysés dans ce rapport incluent l'Asie-Pacifique, l'Europe de l'Est, le Moyen-Orient et l'Afrique du Nord, l'Amérique du Nord, Centrale et du Sud, l'Afrique Sub-saharienne et l'Europe occidentale. Pour lire le rapport dans son intégralité, rendez-vous sur http://www.netbiscuits.com/mobile-web-metrics-report-2012.

À propos de Netbiscuits

Netbiscuits est le leader global en solutions logicielles pour les expériences Web adaptatives utilisées par des entreprises du monde entier. Les solutions Netbiscuits tournent sur la plate-forme Netbiscuits basée sur le cloud. Ces outils aident à réduire les coûts, le temps et le risque liés au développement d'applications Web mobiles pour offrir une expérience d'utilisateur Web sur mesure et de qualité sur tous les appareils mobiles et connectés. Avec un réseau de partenaires globaux et un hébergement de plus de 110 000 apps et sites Web, et utilisée quotidiennement par plus de 15 000 développeurs Web professionnels, la plate-forme Netbiscuits est prise en charge par un écosystème complet de fournisseurs d'infrastructure Web et d'intégrateurs système. La plate-forme cloud de Netbiscuits fournit en toute efficacité et en toute sécurité une expérience Web mobile sur mesure grâce à des logiciels de test et de détection de pointe et des raccourcis développeur intuitifs pour la création et le déploiement de fonctionnalités riches sur les appareils mobiles hérités et appareils et versions les plus récents. Rendez-vous sur http://www.netbiscuits.com.

Contact relations publiques Netbiscuits
Deborah Thomas
vice-présidente, communications d'entreprise globales
+44-(0)7825-142-922
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...