Welcome!

Wearables Authors: Pat Romanski, Peter Silva, Sanjay Uppal, Teridion Blog, Tim Mullahy

News Feed Item

Les entreprises risquent de perdre des clients en cas de stratégie Web mobile limitée

LONDRES, December 12, 2012 /PRNewswire/ --

Le rapport de mesures trimestriel de Netbiscuits révèle que si les entreprises réalisent des conceptions pour les 10 appareils mobiles les plus utilisés, elles ne couvrent que 56 % des parts de trafic mondial

  • Dans 7 marchés sur 8, le trafic Web provient en majorité des téléphones portables et non des tablettes*
  • On compte 6 appareils Blackberry parmi les 25 appareils les plus utilisés
  • Le Kindle Fire est l'un des 25 appareils les plus utilisés pour la navigation Web mobile en Amérique du Nord

Netbiscuits, leader global en solutions logicielles pour le développement Web adaptatif, a révélé aujourd'hui que certaines entreprises offrent des expériences Web peu satisfaisantes à leurs clients et les perdent au profit de la concurrence si elles n'établissent pas de stratégies mobiles qui tiennent compte des nouveaux modes d'accès au Web et des nombreux appareils utilisés à cette fin. Le rapport de mesures trimestriel de Netbiscuits montre que même si les entreprises réalisent des conceptions pour les 10 appareils les plus utilisés, elles ne couvrent que 56 % des parts de trafic mondial

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Les habitudes des utilisateurs de Web mobile sont en pleine évolution et l'accès aux sites Web s'effectue via des appareils qui sont rarement pris en compte dans les stratégies mobiles d'entreprise. Dans 7 des 8 marchés régionaux étudiés, la majorité du trafic Web provient des téléphones portables et non des tablettes. C'est une donnée critique pour les stratégies mobiles d'entreprise qui tendent à faire en sorte que leurs sites PC fonctionnent sur les tablettes, ce qui est en soi une stratégie limitée, car elle ignore les fonctionnalités comme les écrans tactiles et le GPS.

Le déclin de l'utilisation des appareils Blackberry a mené des entreprises à négliger l'optimisation de leur expérience Web pour ces appareils. Le rapport de mesures révèle cependant que malgré ce déclin, on compte tout de même six appareils Blackberry parmi les 25 appareils les plus utilisés dans les parts de trafic global, avec le Blackberry 8520 en cinquième place.

« Si les entreprises ne tiennent pas compte des nouvelles tendances en matière d'accès au Web, elles risquent d'offrir à la majorité de leurs clients une expérience lente, limitée, voire inexistante et finir par perdre ces clients au profit de concurrents proposant une expérience de meilleure qualité », commente Daniel Weisbeck, directeur marketing, Netbiscuits. « Les entreprises doivent s'assurer que leurs apps ou leur site s'adaptent pour une expérience Web supérieure et sur mesure sur tous les appareils, navigateurs et fonctionnalités si elles veulent augmenter leurs chances d'attirer et de retenir leurs clients dans une économie très concurrentielle. C'est là que la conception adaptée ne suffit pas, car elle ne permet pas aux entreprises d'adapter l'expérience grâce à une conversion d'image plus rapide, par exemple pour les fonctionnalités GPS et tactiles ».

Le rapport de mesures révèle également les catégories d'appareils les plus utilisés au sein du trafic Web global. L'iPhone 3G, 3GS, 4, 4S est en tête de liste avec 31 % du trafic global, suivi du Samsung GT-I9100 (Galaxy S2, Galaxy Z) avec 6 % du trafic, puis du Samsung GT-I9300 en troisième place avec 4 %.

La plate-forme de développement Web adaptative Netbiscuits basée sur le cloud permet aux entreprises de créer rapidement et facilement des expériences de Web mobile adaptées à chaque appareil mobile, quelle que soit sa part de trafic global.

À propos du rapport de mesures

Le rapport de mesures est basé sur l'analyse du trafic Web global sur les plates-formes Netbiscuits en octobre 2012. Les marchés régionaux* analysés dans ce rapport incluent l'Asie-Pacifique, l'Europe de l'Est, le Moyen-Orient et l'Afrique du Nord, l'Amérique du Nord, Centrale et du Sud, l'Afrique Sub-saharienne et l'Europe occidentale. Pour lire le rapport dans son intégralité, rendez-vous sur http://www.netbiscuits.com/mobile-web-metrics-report-2012.

À propos de Netbiscuits

Netbiscuits est le leader global en solutions logicielles pour les expériences Web adaptatives utilisées par des entreprises du monde entier. Les solutions Netbiscuits tournent sur la plate-forme Netbiscuits basée sur le cloud. Ces outils aident à réduire les coûts, le temps et le risque liés au développement d'applications Web mobiles pour offrir une expérience d'utilisateur Web sur mesure et de qualité sur tous les appareils mobiles et connectés. Avec un réseau de partenaires globaux et un hébergement de plus de 110 000 apps et sites Web, et utilisée quotidiennement par plus de 15 000 développeurs Web professionnels, la plate-forme Netbiscuits est prise en charge par un écosystème complet de fournisseurs d'infrastructure Web et d'intégrateurs système. La plate-forme cloud de Netbiscuits fournit en toute efficacité et en toute sécurité une expérience Web mobile sur mesure grâce à des logiciels de test et de détection de pointe et des raccourcis développeur intuitifs pour la création et le déploiement de fonctionnalités riches sur les appareils mobiles hérités et appareils et versions les plus récents. Rendez-vous sur http://www.netbiscuits.com.

Contact relations publiques Netbiscuits
Deborah Thomas
vice-présidente, communications d'entreprise globales
+44-(0)7825-142-922
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...