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LiveWire Ergogenics, Inc. Announces LiveWire Energy(TM) Chews Now Available at Rebel Convenience Stores Throughout Las Vegas

ANAHEIM, CA -- (Marketwire) -- 12/12/12 -- LiveWire Ergogenics, Inc. (OTCBB: LVVV), makers of the innovative LiveWire Energy™ Chew products, announced today that availability of its energy chew products has expanded to Rebel Convenience Stores in over 50 locations throughout Nevada. Based in Las Vegas, Rebel Oil Company has been providing its customers with excellent service and quality products since 1952.

LiveWire Ergogenics, Inc. recently announced a National Sales and Marketing Initiative to continue the rapid expansion of LiveWire's distribution channels and retail customer base throughout the United States.

LiveWire CEO Bill Hodson commented, "We consider Las Vegas to be a very important market for LiveWire Energy™ products. With almost 40 prime retail locations in Las Vegas and with strong brand recognition, Rebel Stores is an important retail presence in this very active city. We believe that marketing our products through Rebel Stores is an important step in the achievement of our marketing goals in Las Vegas and throughout Nevada."

LiveWire Energy Chews provide a pocket-sized, portable alternative to energy drinks or shots, offering consumers with an action-packed lifestyle a quick, premium-flavored energy boost, anywhere, anytime. The chews are made from a proprietary blend of B vitamins and advanced caffeine that is low in sugar, calories and carbohydrates. Eating one LiveWire provides a similar boost as a large cup of coffee. LiveWire Energy™ Chews are not gum but they have a compactness similar to gum that allows anyone on the run to take it with them for a quickly available boost in energy.

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ Chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com

For additional information:
Telephone: 888.674.2439
Email: [email protected]
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

CONTACT:
John Davenport
877-678-7169


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