Welcome!

Wearables Authors: Elizabeth White, Liz McMillan, Shelly Palmer, William Schmarzo, AppDynamics Blog

News Feed Item

Slice Kicks Off Holiday Shopping Season With Behind-the-Scenes Sales Data

Exclusive Online Sales Report by Slice Shows Major 2012 Holiday Trends; Kindle Fire Dominates Tablet Sales

PALO ALTO, CA -- (Marketwire) -- 12/12/12 -- This holiday season, consumers are thinking e-tail. In a record-breaking week, millions of shoppers went online to get a head start on their holiday shopping and take advantage of the sales. Today, Slice released exclusive data highlighting the major trends from the first big holiday sales push in 2012. From major trends among big-box retailers to the hottest-selling tablets, Slice's data provides the most comprehensive look at online retail trends this holiday season.

Since launching in 2011, Slice has tracked more than 45 million purchases. Because Slice aggregates data across all online retailers, the company has unique insight into the e-commerce landscape. Slice has the inside scoop on the what, where and how much of online shopping. With online sales totaling nearly $1.5 billion on Cyber Monday alone (via comScore's latest report), it's clear that holiday shoppers are increasingly turning online. Curious to see which retailers and products came out on top, Slice took a look at the trends that emerged in the first two weeks of the holiday shopping season.

Results include:

  • Top 5 Black Friday merchants. One-day sales from retailers like Apple drove holiday shoppers online in record-breaking numbers. Below is the list of the top five retailers on Black Friday, with the average order sizes and market shares included:

1. Amazon - $62 average order size; 32 percent market share, up from 26 percent in 2011
2. Macy's - $109 average order size; 5 percent market share, up from 2 percent in 2011
3. eBay - $59 average order size; 5 percent market share, up from 2 percent in 2011
4. Apple - $520 average order size; 5 percent market share, down from 16 percent in 2011
5. Walmart - $99 average order size; 5 percent market share, up from 4 percent in 2011

  • Top 5 Cyber Monday merchants. Not surprisingly, Amazon dominated online sales on Cyber Monday -- offering a host of offers, including a sale on Kindle Fires. Brick-and-mortar stores that offered Black Friday online sales dropped rank throughout the holiday weekend. Notably, Sears fell from the seventh to the 47th most popular shopping destination from Black Friday to Cyber Monday. Below are Cyber Monday's top five retailers:

1. Amazon - $62 average order size; 40 percent market share, up from 31 percent in 2011
2. Walmart - $120 average order size; 5 percent market share, up from 4 percent in 2011
3. eBay - $51 average order size; 5 percent market share, up from 4 percent in 2011
4. Newegg - $126 average order size; 3 percent market share, down from 6 percent in 2011
5. Macy's - $124 average order size; 2 percent market share, up from 1 percent in 2011

  • Walmart sales climb, Apple's drop. Online retail sales by merchant were largely consistent throughout the weekend, with a few notable exceptions. Owing perhaps to Black Friday-only offers, Apple's average order size dropped from $520 on Friday to $308 on Cyber Monday -- bringing the technology giant down from the fourth to the seventh most shopped-at online retailer. Walmart, on the other hand, began the holiday weekend as the fifth most popular online retailer on Black Friday (with a $99 average order size). The big-box retailer climbed the ranks on Saturday and Sunday, ultimately claiming the number two spot on Cyber Monday. Walmart's average order size on Cyber Monday rose to $116. In the week following Cyber Monday, however, Walmart's average online order size dropped back down -- ending the month at $88.
  • Post-Cyber Monday, Toys R Us sales soar. While most online retailers experienced a drop in order size following Cyber Monday, Toys R Us actually experienced its biggest shopping day on the following Thursday -- peaking with an average order size of $208. The rest of the week saw strong sales for the toy retailer as well, averaging $127 per order on the Tuesday after Cyber Monday (Cyber Monday order sizes averaged at $166). Toys R Us was one of several retailers (Target and Walmart also included) to offer extended Cyber Monday deals. Beginning on Sunday, November 25, ToysRUs.com featured limited supply, online-only deals throughout the week.
  • QVC rakes in weekend shoppers. While displaying strong sales on Black Friday and Cyber Monday, QVC saw a huge spike in online sales on the Saturday and Sunday in between. On Black Friday, average order sizes came in at $202 for the home shopping network. Average order sizes then jumped up to $250 on Saturday before dropping back down to $150 that Sunday and $131 on Cyber Monday. QVC was the only retailer in the top ten to spike in online sales on the Saturday after Black Friday. Perhaps a result of QVC's "Better Than Black Friday" offers, QVC came in as the fifth most shopped-at online retailer on Saturday, November 24.
  • Tablet sales. Tablets are among the hottest selling items this holiday season, with the most popular models coming from Amazon and Apple. During Thanksgiving weekend, the new iPads (mini and Retina) had a slight edge over Kindle Fire HDs -- selling 11:9. However, Amazon's tablet suite dominated the market, with the full line of Kindle Fire models winning out nearly 4:1 (74 percent) over iPad mini, iPad Retina and iPad 2 sales.

"The holiday season is when consumers tend to shop the most online -- usually November and December represent on average 38 percent of their annual online spend," said Scott Brady, CEO and co-founder of Slice. "And retailers have certainly taken note this season, capitalizing on this trend with enticing new online-only and mobile offers. The data shows a strong start to the holiday shopping season, and now with Green Monday sales from big name retailers like Newegg, Macy's, eBay, and Walmart, we can expect to see strong online sales continue throughout the month."

Available as an app for iPhone, Android and as a standalone Web service, Slice simplifies your shopping by organizing all your online purchases in one place and tracking your in-progress shipments on a single map. A must-have tool going into the holidays, Slice is armed with features including price drop notifications, simplified returns and package tracking with friends. Slice was named "the best package tracker for iPhone" by Lifehacker, the "new BFF" for online shoppers by CNN and a "start-up to watch in 2012" by Inc. Magazine. For more information, visit www.slice.com/get_slice.

About Slice
Slice uses information from electronic receipts in your inbox to create fun and useful consumer applications and experiences. Its popular flagship app, Slice, provides a simple way for consumers to manage all of their purchases, organize receipts, track shipping, take advantage of price adjustments and improve their shopping experiences. Based in Palo Alto, CA, Slice is privately held with funding from DCM, Lightspeed Venture Partners, Michael Birch, FLOODGATE, Innovation Endeavors (Eric Schmidt) and Rick Thompson. For more information, visit www.slice.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact Information
Sara Suddes
LaunchSquad
slice(at)launchsquad(dot)com
415-625-8555

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...