Welcome!

Wearables Authors: Pat Romanski, Liz McMillan, Elizabeth White, Peter Silva, Jason Bloomberg

News Feed Item

Home Decor Retailer Gives Catalog Lovers Digital Gratification With Launch Of Ballard+™

New App Enhances Print Experience with Digital Interaction, Tap-to-Purchase Features

ATLANTA, Dec. 12, 2012 /PRNewswire/ -- Ballard Designs, Inc.® (www.ballarddesigns.com), a premier retailer for European-inspired home furnishings and accessories, is injecting a brand-new digital component into their print catalog with the launch of Ballard+™. The latest example of Ballard Designs' ongoing digital transformation of its traditional catalog business, this innovative app browses and shops the catalog along with the user via image recognition technology and provides the user with a digital experience straight from the pages of the catalog.

(Logo: http://photos.prnewswire.com/prnh/20121212/SF28618LOGO)

Ballard+ will feature tap-to-buy shopping, product details and reviews, multiple image viewer and social sharing. Shoppers will hold their iPhone or iPad above the page of the catalog to activate the app and instantly connect to the highly engaging digital experience. A box will encompass each item on the page and users simply tap the item in the box for desired information. This catalog companion creates a straightforward purchasing experience with the touch of the purchase button – items in the shopping cart will be immediately directed to ballarddesigns.com for check-out.

"Our customers not only look to the Ballard catalog for home decor and accessories, but also for design inspiration and ideas. The Ballard+ app enhances the experience of flipping through the catalog each month by simply integrating a mobile or tablet device," says Ryan McKelvey, President of Ballard Designs. "Having the functionality of our online channels directly available with our print catalog creates an ease-of-use that will provide an innovative, digital experience for our customers."

Ballard+ will be available for select iOS devices and is compatible with iPhone 4/4S and 5, as well as iPad2, iPad with Retina display and iPad mini. The free app will work with the Ballard Designs December 2012 Early Winter issue, with more to be added in the future, and will require a data plan or WiFi connection for use.

"Ballard+ blends the branding, scale and impact of Ballard Design's print channels with the instant gratification and seamless path to purchase of mobile commerce," explained Beck Besecker, CEO of Marxent Labs. "Powered by VisualCommerce™, Ballard+ has enabled the first 'tap-tap-buy' solution for catalogs."

For more information, visit www.ballarddesigns.com/featured/ballardplus.

About Ballard Designs:

Ballard Designs is one of the premier multi-channel sources for European-inspired home furnishings and accents. A full-color catalog is published monthly, and over 50 million are circulated around the country each year. Ballard Designs was founded in 1983 by Helen Ballard Weeks. The brand offers a unique combination of exclusive products, trusted design expertise and competitively priced, classically inspired home furnishings.  In 1997, Ballard Designs joined forces with Cornerstone Brands, one of the largest direct marketing companies in the United States. In 2008, Ballard Designs became part of HSN, Inc. (Nasdaq: HSNI) under the Cornerstone Brands umbrella. Ballard Designs' corporate headquarters are located in Atlanta, GA.

About VisualCommerce™ and Marxent Labs:

VisualCommerce™ is a software service from Marxent Labs LLC that leverages Augmented Reality and mobile image recognition to connect print catalogs with consumer mobile devices.  VisualCommerce™ enables catalog retailers to blend the seamless path to purchase and measurement of mobile commerce with the proven success of print.  With VisualCommerce™, shoppers enjoy a print catalog browsing experience enhanced with product reviews, a favorites list and the ability to add items to their cart without entering product codes. Marxent Labs has offices in Dayton, Ohio and St. Petersburg, Florida. The company is backed by Detroit Venture Partners and Stage 1 Ventures. To learn more, visit marxentlabs.com or visualcommerce.com.  

SOURCE Marxent Labs

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...