Welcome!

Wearables Authors: Jason Bloomberg, Yeshim Deniz, Liz McMillan, Carmen Gonzalez, Christopher Harrold

News Feed Item

TELiBrahma Launches Point 1.0 Next Generation Augmented Reality Advertising Platform

The World's Lightest and Fastest Augmented Reality Marketing App Comes to the U.S.; Nike, Nokia, Hyundai, Microsoft, Samsung, Toyota, Ford and More Harness the Powerful Mobile Contextual Advertising Platform to Engage With Millions of Consumers

NEW YORK, NY -- (Marketwire) -- 12/12/12 -- TELiBrahma (www.telibrahma.com), the award-winning leader in global mobile marketing technology, is taking on the US market with the debut of their latest visual recognition augmented reality (AR) advertising platform, Point. Brands like Nike, Johnson & Johnson, Nokia, Ford, Hyundai, Microsoft, Maxim, Samsung and GM have leveraged the power of the world's lightest and fastest augmented reality browser to engage with millions of consumers.

Point is a 360-degree solution for consumer engagement for any media. From newspapers/magazines enhancing their media and advertisers increasing brand awareness, to consumers looking to compare prices and get more information about products, Point provides an innovative way for brands to communicate with their audience.

"We are excited about what Point can achieve by integrating traditional media and experiences with digital," said Suresh Narasimha, CEO of TELiBrahma. "We believe AR will become mainstream by focusing on utilities and metrics. With Point, we always focused on delivering utilities instead of just the gimmick. With solutions for different verticals, we have consistently delivered value in terms of media metrics, brand experience and sales conversions."

Companies like NIKE, Nokia and Unilever have leveraged the power of AR to engage with readers of various publications. Using Point, consumers can scan the brands' augmented print ads and instantly gain access to enhanced information including 3D overlays and video demos of new products. The platform's revolutionary image recognition allows marketers and advertisers to go beyond the QR code by simply scanning an image or logo ID and produce higher ROI.

Point works with more than just advertising. Newspapers and magazines including Maxim and Outlook have partnered with TELiBrahma to give readers exclusive access to an interactive newspaper. Using their smartphones, readers can capture the cover page, editorial or text of the print publication and watch it come to life with exclusive footage and videos of news stories. Point brings with it specific solutions for different verticals like retail, real estate, automobile and packaging to help deliver clear business benefits beyond media metrics.

"We have had an exciting partnership with TELiBrahma over the last two years. Using TELiBrahma's technology, we have provided digital legs to static media like print and Point of Sale material. Readers of various leading publications and walk-in customers at our showrooms could experience Augmented Reality through a static print creative to get rich media experience on their mobile phone. We provided consumers with interactive engagements, testimonials, videos etc. Using intARact, consumers could access prices, vehicle options, dealer locations, videos of customer experiences and much more right from their phone. I wish TELiBrahma good luck and look forward to working on more engaging and interactive solutions," said Sriram Padmanabhan -- General Manager, Marketing, Ford India.

"The core goal of the campaign is to excite people and get them to the retail store to go check Windows 8. This innovation is meant to bring Windows 8 experience delivered on their hand-held devices," Shafalika Saxena, Head, Central Marketing Group, Microsoft Corporation India, says regarding the IntARact app.

Piyush Sharma, CEO, Maxim India, said, "Maxim being the ultimate celebration of being a guy and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all, the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue."

Point is available on a majority of smartphones and feature phones that have cameras. The app is available across several platforms including iPhone, Android, BlackBerry, Nokia, and Windows and is accessible at pointart.mobi.

TELiBrahma has worked with several of the major brands including Microsoft, Coca Cola, NIKE, Volkswagen, Disney, Samsung, Hyundai, Toyota, General Motors, Nokia, Unilever, Ford, BMW, Mercedes-Benz, LG and Puma.

Point is known as intARact in India.

For more information on TELiBrahma, visit www.telibrahma.com.

About Point:
Simply Point your smartphone, and open your world to a new level of engagement.
Point, the world's lightest and fastest Augmented Reality app, is a visual recognition platform that helps brands engage with consumers by creating "real-world" experiences of products. By Capturing a product or service with their mobile phone camera, consumers can gain instant access to search results that are enhanced by 3D and 2D camera overlays, video overlays, facial recognition and contextual results. Point allows brands to go beyond the QR code by working with any ad, editorial, brand logo, newspaper, magazine, website or place.

About TELiBrahma:
TELiBrahma is an Intel-funded company that focuses on consumer engagement through augmented reality advertising. With Point, the company's new augmented reality platform, TELiBrahma helps brands create "real-life" experiences for consumers, increases engagement and produces higher ROI. Working with brands like Dove, Nokia, Nike and Toyota, TELiBrahma is a leader in contextual mobile solutions. TELiBrahma was established in 2004 and has offices in New York, Singapore and India. For more information, please visit the website at www.telibrahma.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For media queries:
Jessica Hasson
Email Contact

Manoj Panedka
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...