Welcome!

Wearables Authors: Pat Romanski, Mehdi Daoudi, Shelly Palmer, Yeshim Deniz, Elizabeth White

News Feed Item

C Spire Declares 2012 as the Year of “You”; Company Looks Back on Record Year of Progress on Wireless Personalization

As it has for nearly a quarter century, C Spire Wireless spent this year putting its customers at the center of everything and discovering new ways to enhance their wireless experience. 2012 was a banner year for the company as it continued to grow its brand and take personalized wireless services to a new level. For its efforts, C Spire was named one of the top technology innovators by InformationWeek and the company’s CEO, Hu Meena, was named one of the U.S. wireless industry’s top 25 most powerful people by Fierce Wireless.

“Personalized services from C Spire that adapt to each individual and put them at the center of everything has become the industry standard this year and will continue to evolve moving forward,” said Suzy Hays, senior vice president of Personalization and Brand Management . “Whether it’s our 4G LTE deployment, the introduction of new plans, enhanced services for businesses or our new prototype stores, 2012 was another year where we changed the wireless industry by providing first-to-market products and services customized and personalized for each customer.”

4G LTE NETWORK

Most recently, C Spire Wireless completed the eighth wave of deployment of its 4G LTE (Fourth Generation Long Term Evolution) high-speed mobile broadband services. The new service provides 4 out of every 10 consumers and businesses with wireless data speeds up to 10 times faster than currently available, allowing C Spire to be the first provider to make these services widely available in its footprint. The initial 37 markets receiving C Spire’s advanced 4G LTE network cover 2,700 square miles, a population of 1.2 million and 364 cell sites.

“C Spire’s amazingly-fast 4G LTE network allows for even greater personalization opportunities for our customers,” said Kevin Hankins, chief operating officer for C Spire Wireless. “Our 4G LTE network and our new 4G device offerings are enhancing our personalization tools and services, making the wireless experience at C Spire second to none.”

The company introduced several 4G devices along with its network deployment, including the Samsung Galaxy S III and Motorola PHOTONQ 4G LTE touchscreen smartphones, as well as the Franklin Wireless 4G LTE 2-in-1 Smart USB modem. C Spire also continued its trend of offering some of the industry’s most iconic devices with the launch earlier this year of the iPhone 5.

SCOUT

Another 2012 milestone for C Spire and its mission of wide adoption of personalized wireless services was the enhancement of SCOUT and the launch of SCOUT 3.0. Beginning as an app recommendation and personalization tool, C Spire expanded SCOUT’s capabilities earlier this year to provide movie, entertainment, music and book recommendations. Today, SCOUT is a one-of-a-kind entertainment recommendations app that has been downloaded by more than more than 134,000 individuals using Android devices, tablets, and the iPhone.

“SCOUT gets to know each consumer in a more intimate way and offers app and entertainment recommendations that match their interests and needs - providing content that is relevant, meaningful and more personalized for each customer,” Hays said. “No other wireless carrier is taking the time to really get to know each of their customers and offering them a unique personalized experience that is truly tailored just for them.”

PERCS

C Spire also spent this year enhancing the nation’s only consumer engagement program that rewards customers for personalizing their wireless experience. PERCS rewards wireless users for simply interacting with the company and doing things like sharing their views on the company’s community social forum, being a loyal customer and engaging in activities on their way to personalizing their wireless experience.

Since its inception, C Spire customers have taken full advantage of PERCS’ benefits, with more than 310,000 members, including more than 50,000 non-customers, earning more than 130 million PERC reward points. To date, customers have redeemed their Status PERC points for more than 260,000 individual rewards, including accessory discounts, exclusive deals and more. In addition to status PERC benefits, customers can also redeem points for items ranging from easier upgrades to Amazon.com gift cards.

The company also expanded the rewards program this year with the launch of PERCS with a Purpose, which gives reward members a chance to support some of their favorite charities. In an October promotion tied to breast cancer awareness and research, C Spire donated $20,000 to the American Cancer Society after reward program members shared 550,000 reward points.

CIRCLE

With more than 32,000 registered users and over 2 million cumulative views, CIRCLE has become the place where C Spire customers and non-customers go to openly share ideas, opinions, participate in unique contests and educational forums and truly interact with their wireless provider – becoming active participants in shaping and developing their own experience.

Using the unique social forum CIRCLE provides, C Spire has developed consumer-engagement programs on CIRCLE, including a wireless safety program, manufacturer and device forms and the CIRCLE Blitz college football series. CIRCLE and INNER CIRCLE members also helped the company beta test its new NEWSLINK service, provided valuable input on the latest version of SCOUT and played a key role in several recent enhancements to the cspire.com corporate website.

NEWSLINK

Earlier this year, C Spire expanded its suite of personalized services with the introduction of NEWSLINK, a fully integrated and personalized news delivery service that finds the news and information that is relevant to each individual and delivers it daily to users across devices. NEWSLINK customers receive a daily e-mail message featuring premium news and information content tailored just for them, which links them to various news sources around the state and nation. The service also gives customers PERC reward points when they click, comment or share about their experience using NEWSLINK.

“With personalized services like SCOUT, PERCS, CIRCLE and NEWSLINK, we’re interacting with customers in a more intimate and meaningful way. We’re asking the right questions, listening to our customers’ answers and then designing services that directly reflect and serve their unique needs,” Hankins said. “We’ve eliminated one-size-fits-all wireless and made it personal – the way it should be.”

SHARED DATA+ PLANS

C Spire recently became the first wireless provider in the U.S. to introduce new plans that allow customers to share data across multiple devices without the worry about surprise overages. The shared data plans, which feature unlimited talk, text and picture messaging, allow customers to share a single data allowance on up to 10 devices without costly fees to monitor data usage and avoid overages. The shared data plans build on the company’s Choice plan structure, giving individuals and families the flexibility and freedom to personalize their voice and data plans to meet their unique desires and needs.

ADDITIONAL 2012 HIGHLIGHTS

  • C Spire Business Solutions – launched bundled wireless, HD Voice phone services and fixed-rate dedicated Internet access services for businesses. The company now provides a comprehensive suite of IP-based telecommunication services, including wireless, wired and Internet solutions to meet a wide range of business needs and challenges.
  • New prototype stores – opened seven new state-of-the-art stores in Starkville, Olive Branch, Southaven, Yazoo City, Clinton, Brookhaven and Grenada that showcase C Spire’s personalized wireless services and advanced devices.
  • Home Phone Connect – provides high-quality home phone service using the company’s personalized wireless network instead of a landline or broadband connection.

This year also marked the acceleration of smartphone adoption as consumers sought to personalize their devices, services and experiences using mobile technology, according to company officials and industry analysts.

C Spire’s focus on personalized services promises to reap even more dividends as research shows that consumers are searching for products, services and providers that are focused on their specific needs and desires. “As the wireless industry continues to consolidate and become more competitive, each carrier must find their special sauce,” said Jeff Kagan, an Atlanta-based wireless and telecommunications industry analyst. “With its brand change and focus on personalized services, C Spire is well positioned to outperform competitors.”

For more information about C Spire Wireless and its personalized wireless services, go to www.cspire.com.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering app, music, movie and book recommendations that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...