Wearables Authors: Elizabeth White, Pat Romanski, Liz McMillan, David Paquette, Carmen Gonzalez

News Feed Item

The Mobile Broadband Connectivity Market - 7th Edition

NEW YORK, Dec. 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Mobile Broadband Connectivity Market – 7th Edition 


Executive summary

Mobile broadband based on HSPA/LTE and other mobile communication standards has taken off as an important technology for connecting mobile PCs and tablets to the Internet. The evolution is led by Europe where HSPA now accounts for 21.8 percent of the total number of broadband connections, compared to 18.1 percent in North America. The concept that was first launched as an exclusive business service is now a mass-market consumer product sold on an intensively competitive market. Consumers are utilizing their mobile broadband connections extensively, pushing the networks to their capacity limits. In Europe a large share of data traffic on mobile networks is generated by notebook PC users that surf the Internet. The number of mobile broadband subscribers in Europe continues to increase, with demand fuelled by declining prices, improved user experience and new device categories. The total number of mobile broadband subscribers in EU 23+2 grew by 12.4 percent to reach 38.1 million in 2011, while the estimated operator revenues reached € 6.8 billion. The mobile broadband subscriber base is expected to grow at a compound annual growth rate of 10.7 percent to reach 70 million subscribers in 2017. However, mobile broadband subscription revenues will increase at a more moderate CAGR of 5.6 percent during this time period, as growth in subscriptions is largely offset by a decline in ARPU. The number of mobile broadband subscribers in North America grew by 47 percent to reach 21.4 million in the end of 2011. The subscriber base is forecasted to grow at a CAGR of 16.3 percent to reach 53 million subscribers in 2017. The estimated operator revenues were about US$ 9.5 billion and are expected to grow at a compound annual growth rate of 7.6 percent to reach US$ 14.8 billion by 2017. The growth in North America is primarily driven by tablet data plans, which accounted for the vast majority of net additions in 2011. Subscriptions tied to USB modems, mobile hotspots and notebooks with embedded modules are also growing at a steady but more limited pace.

Mobile broadband terminals are available in different forms and shapes. Four main types have emerged to satisfy different needs – PC-cards, USB modems, embedded modules and gateways. Berg Insight estimates the total global number of shipped external mobile broadband terminals in 2011 to 102.5 million. In addition, shipments of embedded modules totalled an estimated 9.3 million units. Terminal shipments to Europe and North America declined slightly in 2011 to 26.6 million units and 8.1 million units respectively. Data on terminal shipments for the first three quarters of 2012 indicates that the European market will decline by 21 percent in 2012. However, the market is likely to have stabilized and is projected to resume growth in 2013, driving mobile broadband terminal shipments to 34 million units in 2017. Shipments to North America are similarly forecasted to reach 13 million units in 2017. Expectations on embedded solutions for mobile PCs have been high during the past years, but the attach rate was still low at 4.2 percent in 2011. Embedded modules can potentially achieve a breakthrough in the tablet device segment, but the most probable scenario is that notebook PCs will continue to account for the vast majority of embedded module volumes. The device ASP in Europe has fallen steeply over the past years and reached € 30 in 2011. Berg Insight predicts that the ASP decline rate will slow down significantly in Europe during the next few years. The North American device market is characterized by a larger mix of midrange and high-end products such as mobile hotspots, whereby the ASP increased to US$ 101 in 2011. The EU 23+2 external device market generated an estimated € 796 million in 2011 while the North American market generated estimated revenues of € 588 million. Huawei has established itself as the world's largest supplier of mobile broadband terminals holding a market share of 54 percent and has a particularly strong foothold in Europe.

ZTE is the second largest vendor with clear margins capturing a market share of 34 percent. In North America, the local vendors Sierra Wireless and Novatel Wireless still hold strong positions. A vast majority of the external modems shipped are USB modems, but mobile hotspots are gaining in popularity. The embedded module market has been dominated by Ericsson and Qualcomm for years, but both companies decided to exit the market in 2010–2011. The market is thus in a transitional phase where new and existing vendors have an opportunity to capture market share as PC OEMs shift to the next generation of embedded modules.

Table of Contents

Table of Contents. i

List of Figures. v

Executive summary..1

1 Market environment ....3

1.1 Internet usage3

1.2 The European broadband communications market .4

1.2.1 Fixed broadband market..5

1.2.2 Wireless market.8

1.3 The North American broadband communications market10

1.3.1 Fixed broadband market11

1.3.2 Wireless market....12

2 Evolved 3G/LTE network technology 15

2.1 Wireless technology roadmap...15

2.1.1 GSM..16

2.1.2 3G networks UMTS/WCDMA – 3GPP Release 99 .17

2.1.3 HSDPA – 3GPP Release 5...18

2.1.4 HSUPA – 3GPP Release 6...19

2.1.5 HSPA+ – 3GPP Release 7 ..21

2.1.6 HSPA+ – 3GPP Release 8 and further evolution...22

2.1.7 LTE – 3GPP Release 8 through 1123

2.1.8 The CDMA/EVDO track ..25

2.1.9 Other wireless technologies26

2.1.10 Comparison of technologies....28

2.1.11 HSPA+ and LTE network deployments..31

2.2 Evolution of network infrastructure.34

2.2.1 From traditional to evolved network architecture...34

2.2.2 Heterogeneous networks....37

2.2.3 Improving network backhaul capacity ....38

2.2.4 Expansion to new frequency bands...41

2.3 Evolution of wireless chipsets ...44

3 Mobile broadband device vendors....45

3.1 The mobile broadband connectivity value chain ....45

3.2 Mobile Broadband data terminals and form factors47

3.2.1 USB modems ..48

3.2.2 Gateways....49

3.2.3 Embedded solutions .50

3.2.4 PC-cards53

3.3 Baseband chip suppliers.54

3.3.1 Qualcomm..54

3.3.2 ST-Ericsson 56

3.3.3 NVIDIA ...57

3.3.4 Intel Mobile Communications...58

3.4 Mobile broadband terminal and module vendors...59

3.4.1 Huawei...59

3.4.2 ZTE ...62

3.4.3 Option....64

3.4.4 Novatel Wireless...66

3.4.5 Sierra Wireless.68

3.4.6 AnyDATA ....70

3.4.7 BandRich....71

3.4.8 Onda Communication ....72

3.4.9 Axesstel .72

3.4.10 Samsung ....73

3.4.11 Franklin Wireless ..73

3.4.12 Others....74

4 Notebook PC and tablet integration ..75

4.1 The global notebook PC and tablet market ..75

4.1.1 Notebook PC market trends76

4.1.2 Notebook PC vendor market shares..78

4.1.3 Tablet market trends .79

4.1.4 Tablet vendor market shares ...80

4.2 Integration of mobile broadband in notebook PCs.81

4.3 Integration of mobile broadband in tablets ...83

4.4 Notebook and tablet vendors....84

4.4.1 Hewlett-Packard ...85

4.4.2 Acer ..86

4.4.3 Dell ...87

4.4.4 Lenovo...88

4.4.5 Toshiba..90

4.4.6 ASUS91

4.4.7 Apple 92

4.4.8 Samsung Electronics 92

4.4.9 Sony .94

4.4.10 Motorola 95

4.4.11 Research In Motion ...96

5 Operator strategies for mobile broadband..97

5.1 Mobile broadband usage 97

5.2 Business models ...99

5.2.1 Postpaid subscriptions.100

5.2.2 Prepaid subscriptions ..100

5.2.3 Bundling with other services ..102

5.2.4 Shared data bundles....102

5.3 Pricing and conditions...103

5.3.1 Pricing .103

5.3.2 International roaming ...104

5.3.3 Terms of use..107

5.4 3 Group.108

5.5 Deutsche Telekom....111

5.6 France Telecom...114

5.7 KPN Group 118

5.8 Telecom Italia..119

5.9 Telekom Austria ...120

5.10 TeliaSonera122

5.11 Telefonica Group .125

5.12 Vodafone Group ..127

5.13 Verizon Wireless ..132

5.14 AT&T 133

5.15 Sprint ....135

6 Market forecasts and trends ..137

6.1 Market summary..137

6.2 Device market.139

6.2.1 Vendor market shares ..140

6.2.2 Form factor trends...144

6.3 The European mobile broadband service market.149

6.3.1 Pricing trends 153

6.3.2 Network technology trends ....155

6.3.3 Service convergence trends ..156

6.4 The North American mobile broadband service market .157

6.4.1 Pricing trends 158

6.4.2 Network technology trends ....159

Glossary 163

List of Figures

Figure 1.1: Global broadband traffic by application category (2010) 4

Figure 1.2: Fixed broadband market data (EU23+2 2011).6

Figure 1.3: Fixed broadband operators by number of subscribers (EU23+2 2011) ..7

Figure 1.4: Mobile operators by number of subscribers (EU27+2 Q2-2012) ...9

Figure 1.5: Fixed broadband market data (North America 2011) ....10

Figure 1.6: Fixed broadband operators by number of subscribers (North America 2011).11

Figure 1.7: Mobile operators by number of subscribers (North America Q2-2012)..13

Figure 2.1: Wireless cellular subscribers by standard (Worldwide Q2-2012) .15

Figure 2.2: Technical performance data for 3GPP Release 5 (HSDPA)18

Figure 2.3: Technical performance data for 3GPP Release 6 (HSUPA)20

Figure 2.4: Theoretical peak data rates by technology 27

Figure 2.5: Evolution of different wireless technologies ....28

Figure 2.6: Correlation between bitrate and coverage .29

Figure 2.7: Average range of latency for a ping roundtrip.30

Figure 2.8: Examples of HSPA+ networks in Europe (July 2012) ...31

Figure 2.9: Examples of LTE deployments in Europe and North America.33

Figure 2.10: UMTS network architecture ..35

Figure 2.11: LTE network architecture.36

Figure 2.12: Monthly data usage by subscription type (Scandinavia 2007–2011) ...39

Figure 2.13: Vodafone's backhaul upgrade in Europe.41

Figure 2.14: Spectrum bands and available FDD blocks for mobile broadband.42

Figure 3.1: The mobile broadband connectivity value chain..46

Figure 3.2: Examples of USB modems48

Figure 3.3: Examples of wireless gateways...50

Figure 3.4: Examples of embedded mobile broadband modules....52

Figure 3.5: Examples of PC-card models.53

Figure 3.6: Selection of mobile broadband products from Huawei .61

Figure 3.7: Selection of mobile broadband products from ZTE..63

Figure 3.8: Selection of mobile broadband products from Option ..65

Figure 3.9: Selection of mobile broadband products from Novatel Wireless .67

Figure 3.10: Selection of mobile broadband products from Sierra Wireless ..69

Figure 4.1: Notebook PC shipments (Western Europe 2004–2011) 76

Figure 4.2: Notebook PC vendor market shares (World 2011) ...78

Figure 4.3: Tablet shipments (World 2011) ...80

Figure 4.4: Number of notebook PC models with integrated HSPA (2007–2012) ....81

Figure 4.5: Connected tablet shipments (World 2011).83

Figure 5.1: Pay as you go mobile broadband offers from 3 UK (October 2012) ....101

Figure 5.2: Retail and wholesale price caps on data (July 2012)...104

Figure 5.3: Tariffs for Telekom Austria's data roaming packages (October 2012) .105

Figure 5.4: Roaming packages from Vodafone Netherlands (October 2012)....106

Figure 5.5: 3 Austria's roaming tariffs (October 2012)107

Figure 5.6: 3 Group mobile broadband subscribers by market (2011)....109

Figure 5.7: 3 Group mobile broadband tariffs by country (October 2012)....110

Figure 5.8: T-Mobile broadband tariffs by country (October 2012)113

Figure 5.9: Orange mobile broadband subscribers in key markets (2011) ..115

Figure 5.10: Orange mobile broadband tariffs by country (October 2012)...116

Figure 5.11: KPN mobile broadband tariffs by country (October 2012)...118

Figure 5.12: Telecom Italia mobile broadband tariff (October 2012) ..120

Figure 5.13: A1 Telekom Austria mobile broadband subscribers (2006–2011).121

Figure 5.14: Telekom Austria mobile broadband tariffs (October 2012) ..122

Figure 5.15: TeliaSonera mobile broadband tariffs by country (October 2012).124

Figure 5.16: Telefonica O2 mobile broadband tariffs by country (October 2012) ...126

Figure 5.17: Vodafone mobile broadband subscribers (FY2005–FY2011) ...128

Figure 5.18: Vodafone mobile broadband tariffs by country (October 2012) ....130

Figure 5.19: Verizon Wireless mobile broadband tariffs (October 2012) ......133

Figure 5.20: AT&T mobile broadband tariffs (October 2012) ....134

Figure 5.21: Sprint mobile broadband tariffs (October 2012) ...136

Figure 6.1: Mobile broadband market summary (EU/NA 2011–2017) 138

Figure 6.2: Mobile broadband device shipments and revenues (EU/NA 2011–2017) .140

Figure 6.3: Revenues and shipments of external devices by vendor and region (2011)..141

Figure 6.4: Embedded module shipments to PC and tablet OEMs by vendor (2011) 143

Figure 6.5: Mobile broadband shipments by product category and region (2011–2017) 146

Figure 6.6: Shipments of notebooks with embedded mobile broadband (EU/NA 2011–17) 148

Figure 6.7: Shipments of tablets with embedded cellular connectivity (EU/NA 2011–17)149

Figure 6.8: Mobile broadband subscribers and operator revenues (Europe 2011–2017)151

Figure 6.9: Mobile broadband market data (EU23+2 2011)152

Figure 6.10: Average monthly fee for mobile broadband services (Europe Nov 2012)....154

Figure 6.11: Mobile broadband subscribers and operator revenues (NA 2011–2017)159

To order this report:

Broadband Industry: The Mobile Broadband Connectivity Market – 7th Edition

Nicolas Bombourg
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626


SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.