Welcome!

Wearables Authors: Liz McMillan, Carmen Gonzalez, Elizabeth White, Pat Romanski, Jnan Dash

News Feed Item

Survey: With 90% of Publishers Producing Mobile Content, Digital Publishing is Now Status Quo

Alliance for Audited Media Releases Fourth Annual Survey Results

ARLINGTON HEIGHTS, Ill., Dec. 17, 2012 /PRNewswire-USNewswire/ --  Ninety percent of AAM publications that participated in a recent online survey now have a mobile presence, up from 51 percent in 2009. The remaining 10 percent expect to join suit within the next 12 months. So say the findings of a new survey, How Media Companies are Innovating and Investing in Cross-Platform Opportunities, conducted by the Alliance for Audited Media in conjunction with Roslow Research

When AAM first fielded a digital-focused survey in 2009, publishers were just starting to develop strategies for the mobile market. In 2012, the question has shifted to the profitability of digital efforts. Twenty-two percent of publisher respondents report that their smartphone and tablet apps/platforms are currently profitable. More than half expect these platforms to become profitable over the next two years.

Survey results also show that media companies are distributing content on multiple platforms, eager to get in front of readers on their device of choice. Apple products still dominate the market, with 85 percent of publishers having iPhone apps and 87 percent having iPad apps. But Kindle and Nook apps are growing. The number of publishers developing Kindle apps has grown two and a half times, up from 24 percent in 2011 to 67 percent in 2012. Nook apps have increased more than four times, from 14 percent in 2011 to 57 percent in 2012.

"Media companies know that delivering content whenever and wherever consumers want is key," said Eric John, AAM's vice president of digital services. "They know digital content, including browser-based editions and mobile apps, is no longer the wave of the future, but table stakes to continue reaching and growing digital readership.  This year's survey results show that publishers have embraced tablets, smartphones and the Web as an integral part of their overall cross-platform publishing strategy. They are meeting their readers where they live — in print, on tablets and smartphones, and on the Web."

Key Survey Findings

  • Not only are media companies distributing content on multiple platforms, they are offering multiple apps on each device. On average, companies are producing 3.4 iPad and iPhone apps, 3 Kindle apps and 2.4 Nook apps.
  • Publishers are most likely to charge for content on the iPad (56 percent), followed by the iPhone at 42 percent, Kindle at 38 percent and Nook at 31 percent. But subscriptions are not the only revenue source. The majority of respondents agreed a dual revenue stream from advertising and subscriptions is necessary to make digital platforms profitable. 
  • Even as the market matures, media companies are still testing and revising their strategies to best provide editorial and advertising content to their consumers. They are nearly split on using native apps designed for specific devices versus Web apps that function across devices. Seventy percent are publishing native apps, while 67 percent are publishing Web apps.
  • The impact of HTML5 as a new additional publishing technology is still undecided for most publishers. When asked to think about the next year, 41 percent said they plan to continue using native apps while 31 percent said they plan to try HTML5.
  • After years of allowing customers to access free online content, many media companies are charging for their website content. A number of newspapers — 48 percent — have a paywall to charge for some or all of their content. Combined percentages for newspapers, magazines and business publications show 41 percent currently use a paywall. Of those currently without a paywall, 44 percent plan to implement one in the next two years.
  • The most popular type of paywall is metered, where customers may access a predetermined number of articles before payment is required. Almost 40 percent use metered paywalls, while 17 percent use a hard paywall where payment is required to read any content. And 33 percent use a combination paywall that restricts access to premium content.
  • The million-dollar question is how publishers are monetizing mobile and how that revenue offsets print declines. Seventy-seven percent agreed mobile revenues must stem from both advertising and circulation, up from 52 percent in 2009. Fifty-four percent of respondents said mobile currently represents up to 9 percent of advertising revenue, and 56 percent said it represents up to 9 percent of circulation revenue.
  • Despite the promise of mobile publishing, survey respondents are pragmatic about their print publications. Less than 15 percent said they have plans to reduce their print publishing frequency and less than 3 percent think their publication will only be produced digitally in the next five years.

The complete survey summary is available on AAM's website.

About the Survey
This is the fourth year that the AAM has fielded a digital publishing survey among its membership. The in-tab sample consisted of 210 members of the AAM from the United States and Canada. The sample includes publishers of consumer magazines, newspapers and business publications. Interviews were completed online between Oct. 8 and 26, 2012. This survey was conducted by the Alliance for Audited Media in conjunction with Roslow Research.

About the Alliance for Audited Media
The Alliance for Audited Media (AAM) is a nonprofit organization that connects North America's leading media companies, advertisers and ad agencies. Founded in 1914 as the Audit Bureau of Circulations, the AAM is the preeminent source of cross-media verification and information services, providing standards, audit services and data critical to the advertising industry. The organization independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In November 2012, the AAM joined forces with Certified Audit of Circulations. To learn more about the Alliance for Audited Media, visit the AAM website.

SOURCE Alliance for Audited Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.