|By Scott Morrison||
|December 20, 2012 11:00 AM EST||
Sometimes I wonder if anyone, in the entire history of computing, has every bothered to read and consider the contents of a typical End User License Agreement (EULA). Some Product Manager, I suppose (though truthfully, I’m not even sure of this one).
The EULA, however, is important. It’s the foundation of an important consent ceremony that ends with only one effective choice: pressing OK. This much-maligned step in every software installation is the only real binding between an end user and a provider of software. Out of this agreement emerges a contract between these two parties, and it is this contact that serves as a legal framework for interpretation should any issues arise in the relationship.
Therein lies the rub, as the emphasis in a EULA—as in so much of contract law—is on legal formalism at the expense of end user understanding. These priorities are not necessarily mutually exclusive, but as any lawyer will tell you, it’s a lot more work to make them co-exist on more of less equal footing.
Mobile devices, however, may provide the forcing function that brings change into this otherwise moribund corner of the software industry. Mobility is hot right now, and its demanding that we rethink process and technology all over business. These new demands are going to extend to the traditional EULA, and the result could be good for everyone.
Case in point: the New York Times reported recently on a study conducted by the FTC examining privacy in mobile apps for children. The researchers found that parents were not being adequately informed about what private information was being collected and the extent to which it could be shared. Furthermore, many mobile app developers are channeling data into just a few commercial analytics vendors. While this may not sound like too big a deal, it turns out that in some cases these data are tagged with unique device identifiers. This means that providers can potentially track behavior across multiple apps, giving them unprecedented visibility into the online habits of our children.
You could argue that there is nothing new about this problem. Desktop applications have the same capacity for collecting information and so pose similar threats to our privacy. The difference is mostly the devil we know. After years of reading about the appalling threats to our privacy on the Internet, we have come to expect these shenanigans and approach the conventional web guarded and wary. Or we don’t care (see Facebook).
But the phone, well the phone is just… different. A desktop—or even our mobile laptop—just isn’t as ubiquitous a part of our lives as our phone. The phone goes with us everywhere, which makes it both a triumph of technology and a tremendous potential threat to our privacy.
The problem with the phone is that it is the consumer device that isn’t. Apple crossed a chasm with the iPhone, taking the mobile device from constrained (like a blender) to extensible (like a Lego set) without breaking the consumer-orientation of the device. This was a real tour de force—but one with repercussions both good and bad.
The good stuff we live every day—we get to carefully curate our apps to make the phone our own. I can’t imagine traveling without my phone in my pocket. The bad part is we haven’t necessarily recognized the privacy implications of our own actions. Nobody expects to be betrayed by their constant companion, but it is this constant companion that poses the greatest threat to our security.
The good news is that the very characteristics that make mobile so popular also promise to bring much needed transparency to the user/app/provider relationship. Consumer-orientation plus small form factor equal a revolution in privacy and security.
Mobile devices tap into a market so vast it dwarfs the one addressed by the humble PC. And this is the group for which consumer protection laws were designed. And as we’ve seen in the Delta Airlines case above, the state’s have a lever, and apparently they aren’t afraid to use it.
But legislation is only part of the answer to reconcile the dueling priorities of privacy and consent. The other element working in favour of change is size, and small is definitely better here. The multi-page contract just isn’t going to play well on the 4″ screen. What consumer’s need is a message that is simple, clear, and understandable. Fortunately, we can look to the web for inspiration on how to do this right.
One of the reasons I get excited about the rise of OAuth is because it represents much more than yet another security token (God knows we have enough of those already). OAuth is really about granting consent. It doesn’t try to say anything about the nature of that consent; but it does put in the framework to make consent practical.
Coincident with the rise of OAuth on the Web is a movement to make the terms of consent more transparent. This needs to continue as the process moves to the restricted form factor of the mobile phone. I have no doubt that left to their own devices, most developers would take the easy route out and reduce mobile consent to a hyperlink pointing to pages of boilerplate legalese and an OK button. But add in some regulatory expectations of reasonable disclosure, and I can see a better future of clear and simple agreements that flourish first on mobile devices, but extend to all software.
Here at Layer 7 we are deeply interested in technologies like OAuth, and the role these play in a changing computer landscape. We are also spending lots of time working on mobile, because more than anything mobile solutions are driving uptake around APIs. When we built our mobile application gateway, we made sure this solution made OAuth simple to deploy, and simple to customize. This way, important steps like consent ceremonies can be made clear, unambiguous, and most important, compliant with the law.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Sep. 26, 2016 08:00 PM EDT Reads: 2,845
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 26, 2016 07:30 PM EDT Reads: 285
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 26, 2016 06:30 PM EDT Reads: 2,131
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Sep. 26, 2016 05:15 PM EDT Reads: 2,590
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 26, 2016 05:00 PM EDT Reads: 2,717
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 26, 2016 04:30 PM EDT Reads: 3,360
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 26, 2016 04:30 PM EDT Reads: 1,619
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 26, 2016 04:15 PM EDT Reads: 1,029
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 26, 2016 03:45 PM EDT Reads: 2,918
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 26, 2016 03:30 PM EDT Reads: 1,559
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 26, 2016 03:00 PM EDT Reads: 1,557
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 26, 2016 02:45 PM EDT Reads: 2,623
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 26, 2016 02:00 PM EDT Reads: 1,717
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 26, 2016 01:45 PM EDT Reads: 2,586
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 26, 2016 01:30 PM EDT Reads: 1,177
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 26, 2016 01:00 PM EDT Reads: 1,632
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 26, 2016 12:45 PM EDT Reads: 3,428
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 26, 2016 12:45 PM EDT Reads: 1,749
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 26, 2016 12:15 PM EDT Reads: 1,680
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 26, 2016 11:15 AM EDT Reads: 2,884