|By PR Newswire||
|December 18, 2012 04:01 PM EST||
NORWALK, Conn., Dec. 18, 2012 /PRNewswire/ -- For priceline.com's (Nasdaq: PCLN) mobile apps team, the sudden spike in booking activity beginning October 25th was almost as telling as the weather reports that something major was about to happen in the northeastern U.S.
It was a scenario they'd seen before in 2011, when a freak October snowstorm left many without electricity and a warm place to stay. Hurricane Sandy has just passed over Cuba and was churning toward landfall in the States. Mobile-equipped consumers in the soon-to-be-affected tri-state area (New Jersey/New York/Connecticut) wasted no time firing up their Priceline: Hotels, Flights & Rental Cars(sm) app to secure safe lodging in advance of the monster storm.
"Mobile devices are fast becoming an essential part of an emergency preparedness kit," said John Caine, priceline.com's Chief Product Officer. "Finding accommodations in a weather emergency is usually a race for a limited number of rooms. A phone book and a telephone can be a time-consuming recipe for disaster. With an iOS or Android phone and the Priceline: Hotels, Flights & Rental Cars(sm) app, consumers instantly have comprehensive lists of hotels on-screen and can book those fast-disappearing rooms with just a few taps."
Looking at the combined booking activity for all three affected states, it was clear that speed in getting a room was important with Hurricane Sandy fast approaching. On October 26th, bookings at hotels located within 5 miles of customers were running 67% higher than normal (Hurricane Sandy was still 3 days away). By Sunday the 28th (the day before Sandy's landfall), those bookings were 129% above normal levels.
Demand for rooms was keenest in the affected parts of New York State, where bookings at hotels within 5 miles of customers were running 132% above normal on October 28th, and 142% above normal on the 31st. Also on the 28th, bookings at Connecticut hotels within 5 miles of customers were 109% above normal, and 108% above normal further south in New Jersey.
As nearby hotel availability dwindled, customers broadened their search, despite deteriorating travel conditions. On Friday the 25th, average bookings in the 3-state area at hotels between 5 and 35 miles away from customers were up only 22% above normal. By Sunday the 28th, the more distant bookings were approximately 78% above normal.
In addition to the added miles, consumers were broadening their hotel star preferences in an attempt to secure rooms. On October 24th, before the spike, the average star level requested by priceline.com app customers was a 3. By October 27th, it had averaged down to 2.91, then down to 2.61 on October 31st.
By October 29th, landfall day in New Jersey, hotels in the affected tri-state area were under sell-out conditions, and the mobile booking trend data showed it. Even for hotels between 5 miles and 35 miles away from consumers, the 3-state average accepted bookings from the priceline.com app had tumbled to 32% below normal levels. Availability of rooms had dried up, leaving some to wait out the storm and its after-effects at home. Connecticut residents were hit hardest by the hotel shortage, with bookings on October 29th running 86% below normal for hotels within 35 miles of a customer. Over in New York, October 29th bookings were 28% below normal levels for hotels within 35 miles of a customer.
"The Hurricane Sandy data indicates that mobile devices and apps are emerging as the 'go-to' solutions for consumers when emergency weather-related travel is required," said Caine. "They are using these apps to help them be first in line for travel services. And it now appears that, unlike the typical last-minute booking activity we see among mobile travelers, these customers are most definitely not waiting around to make their bookings. In fact, our mobile customers may have been days ahead of the heaviest reservation request activity seen by area hotels."
Priceline.com's travel app, Priceline: Hotels, Flights & Rental Cars(sm), is optimized for the iPhone5 and is available for all iOS devices (iPhone, iPod touch, iPad, iPad mini). It can be downloaded for free from the iTunes store http://itunes.apple.com/us/app/priceline-hotel-car-negotiator/id336381998?mt=8&uo=4. Priceline.com also offers a version of the app, with hotel and rental car booking features, for Android, that can be downloaded for free from the Android market https://market.android.com/details?id=com.priceline.android.negotiator. Travelers with other devices can access priceline.com's mobile-friendly website at m.priceline.com.
The app enables consumers to make their travel reservations up to the last-minute from virtually anywhere. In need of a hotel? Travelers can choose from over 201,000 published-price hotels around the world. They can also take advantage of Express Deals(sm), a new hotel service that saves up to 45% on hotel rooms without bidding. With Express Deals(sm), customers view a page that includes amenities (pool, gym, on-site restaurant, etc.), hotel star level, neighborhood, guest satisfaction scores, and a specially discounted sale price. In many cases, customers can choose their bedding type (1 king, 2 doubles, etc.). After booking at the discounted price, the name of the specific hotel is revealed. Last-minute bookers also can try Tonight-Only Deals(sm), a service only available on the app, saves up to 35% on last-minute rooms and names the specific hotel offering the deal. How about a rental car? Choose from a variety of car types, brands and published-prices, or use priceline.com's Name Your Own Price® rental car service to bid on a rental car. Customers with iOS devices also can book airline tickets on the app.
iPad, iPhone, iPod Touch and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. Android is a registered trademark of Google, Inc.
About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and Rentalcars.com - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.
Booking.com is the number one online hotel reservation service in the world, offering over 250,000 hotels (as of December 4, 2012), and is available in 41 languages. More recent hotel counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises.
In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding.
Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 30, 2016 10:00 PM EDT Reads: 1,053
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Apr. 30, 2016 05:30 PM EDT Reads: 698
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 30, 2016 04:45 PM EDT Reads: 601
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Apr. 30, 2016 04:45 PM EDT Reads: 1,049
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Apr. 30, 2016 04:45 PM EDT Reads: 1,009
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 30, 2016 04:15 PM EDT Reads: 1,664
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Apr. 30, 2016 03:15 PM EDT Reads: 741
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,703
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 30, 2016 02:15 PM EDT Reads: 1,449
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 30, 2016 01:15 PM EDT Reads: 1,527
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Apr. 30, 2016 01:15 PM EDT Reads: 656
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Apr. 30, 2016 12:45 PM EDT Reads: 1,696
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 30, 2016 12:00 PM EDT Reads: 2,289
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Apr. 30, 2016 11:30 AM EDT Reads: 1,465
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Apr. 30, 2016 11:15 AM EDT Reads: 883
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Apr. 30, 2016 11:00 AM EDT Reads: 865
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Apr. 30, 2016 11:00 AM EDT Reads: 913
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Apr. 30, 2016 11:00 AM EDT Reads: 881
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Apr. 30, 2016 10:00 AM EDT Reads: 703
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Apr. 30, 2016 09:45 AM EDT Reads: 2,553