Welcome!

Wearables Authors: Carmen Gonzalez, Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan

News Feed Item

Surge In Priceline.com App Hurricane Sandy Bookings Shows More Consumers Go Mobile To Secure Emergency Hotel Rooms

NORWALK, Conn., Dec. 18, 2012 /PRNewswire/ -- For priceline.com's (Nasdaq: PCLN) mobile apps team, the sudden spike in booking activity beginning October 25th  was almost as telling as the weather reports that something major was about to happen in the northeastern U.S.

It was a scenario they'd seen before in 2011, when a freak October snowstorm left many without electricity and a warm place to stay.  Hurricane Sandy has just passed over Cuba and was churning toward landfall in the States.  Mobile-equipped consumers in the soon-to-be-affected tri-state area (New Jersey/New York/Connecticut) wasted no time firing up their Priceline: Hotels, Flights & Rental Cars(sm) app to secure safe lodging in advance of the monster storm. 

"Mobile devices are fast becoming an essential part of an emergency preparedness kit," said John Caine, priceline.com's Chief Product Officer.  "Finding accommodations in a weather emergency is usually a race for a limited number of rooms.  A phone book and a telephone can be a time-consuming recipe for disaster.  With an iOS or Android phone and the Priceline: Hotels, Flights & Rental Cars(sm) app, consumers instantly have comprehensive lists of hotels on-screen and can book those fast-disappearing rooms with just a few taps."

Looking at the combined booking activity for all three affected states, it was clear that speed in getting a room was important with Hurricane Sandy fast approaching.  On October 26th, bookings at hotels located within 5 miles of customers were running 67% higher than normal (Hurricane Sandy was still 3 days away).  By Sunday the 28th (the day before Sandy's landfall), those bookings were 129% above normal levels.

Demand for rooms was keenest in the affected parts of New York State, where bookings at hotels within 5 miles of customers were running 132% above normal on October 28th, and 142% above normal on the 31st.  Also on the 28th, bookings at Connecticut hotels within 5 miles of customers were 109% above normal, and 108% above normal further south in New Jersey.

As nearby hotel availability dwindled, customers broadened their search, despite deteriorating travel conditions.  On Friday the 25th, average bookings in the 3-state area at hotels between 5 and 35 miles away from customers were up only 22% above normal.  By Sunday the 28th, the more distant bookings were approximately 78% above normal.

In addition to the added miles, consumers were broadening their hotel star preferences in an attempt to secure rooms.  On October 24th, before the spike, the average star level requested by priceline.com app customers was a 3.  By October 27th, it had averaged down to 2.91, then down to 2.61 on October 31st

By October 29th, landfall day in New Jersey, hotels in the affected tri-state area were under sell-out conditions, and the mobile booking trend data showed it.  Even for hotels between 5 miles and 35 miles away from consumers, the 3-state average accepted bookings from the priceline.com app had tumbled to 32% below normal levels.  Availability of rooms had dried up, leaving some to wait out the storm and its after-effects at home.  Connecticut residents were hit hardest by the hotel shortage, with bookings on October 29th running 86% below normal for hotels within 35 miles of a customer.  Over in New York, October 29th bookings were 28% below normal levels for hotels within 35 miles of a customer.

"The Hurricane Sandy data indicates that mobile devices and apps are emerging as the 'go-to' solutions for consumers when emergency weather-related travel is required," said Caine.  "They are using these apps to help them be first in line for travel services.  And it now appears that, unlike the typical last-minute booking activity we see among mobile travelers, these customers are most definitely not waiting around to make their bookings.  In fact, our mobile customers may have been days ahead of the heaviest reservation request activity seen by area hotels."

Priceline.com's travel app, Priceline: Hotels, Flights & Rental Cars(sm), is optimized for the iPhone5 and is available for all iOS devices (iPhone, iPod touch, iPad, iPad mini).  It can be downloaded for free from the iTunes store http://itunes.apple.com/us/app/priceline-hotel-car-negotiator/id336381998?mt=8&uo=4.  Priceline.com also offers a version of the app, with hotel and rental car booking features, for Android, that can be downloaded for free from the Android market https://market.android.com/details?id=com.priceline.android.negotiator. Travelers with other devices can access priceline.com's mobile-friendly website at m.priceline.com.

The app enables consumers to make their travel reservations up to the last-minute from virtually anywhere.  In need of a hotel?  Travelers can choose from over 201,000 published-price hotels around the world.  They can also take advantage of Express Deals(sm), a new hotel service that saves up to 45% on hotel rooms without bidding. With Express Deals(sm), customers view a page that includes amenities (pool, gym, on-site restaurant, etc.), hotel star level, neighborhood, guest satisfaction scores, and a specially discounted sale price.  In many cases, customers can choose their bedding type (1 king, 2 doubles, etc.).  After booking at the discounted price, the name of the specific hotel is revealed.  Last-minute bookers also can try  Tonight-Only Deals(sm), a service only available on the app, saves up to 35% on last-minute rooms and names the specific hotel offering the deal.  How about a rental car? Choose from a variety of car types, brands and published-prices, or use priceline.com's Name Your Own Price® rental car service to bid on a rental car. Customers with iOS devices also can book airline tickets on the app.

iPad, iPhone, iPod Touch and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. Android is a registered trademark of Google, Inc.

About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and Rentalcars.com - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.

Booking.com is the number one online hotel reservation service in the world, offering over 250,000 hotels (as of December 4, 2012), and is available in 41 languages. More recent hotel counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises.

In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding.

Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.

SOURCE Priceline.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.