Welcome!

Wearables Authors: Elizabeth White, Pat Romanski, Liz McMillan, Carmen Gonzalez, Yeshim Deniz

News Feed Item

Richard Gorman Heralds Amazon.com as 2012 E-Commerce Champion

According to Online Marketing Guru Richard Gorman, Amazon.com Led the Pack in the 2012 Holiday Shopping Season

NEW YORK, NY -- (Marketwire) -- 12/31/12 -- According to marketing pioneer Richard Gorman, Amazon.com was far-and-away the e-commerce champion of the 2012 holiday shopping season -- and he is hardly the only one who thinks so. Amazon.com recently topped the ForeSee customer experience survey, emerging as the clear leader in its field while competitors like Apple, Dell, and JCPenney.com all found their scores declining from previous years. Now, Gorman has issued a new statement to the press, reflecting on the ForeSee numbers and offering his own insights into why Amazon.com is the e-commerce portal of choice among consumers.

"This is a survey that is based entirely on consumer satisfaction surveys, and it only evaluates the top 100 e-commerce sites in existence," Gorman explains. "For eight years in a row now, Amazon.com has topped the charts, often by a sizable margin. That is a astonishing track record, and it just goes to show that, in the world of online retail, Amazon is the true 800-pound gorilla -- a company that thrives on innovation, but ultimately banks its reputation on the ability to satisfy customers across the board."

This year's ForeSee rankings evaluated 100 companies, on the basis of some 24,000 customer surveys. Amazon.com topped the list with a score of 88 out of 100 -- tying its record-setting score from last year. Amazon.com held steady in the rankings while many of its biggest competitors experienced minor drops in their scores.

According to the ForeSee report, the triumph of Amazon.com stems largely from the company's expansive array of products. The company appeals to consumers because it allows them to shop for a huge variety of merchandise, all in one place, the ForeSee report says. Gorman says this rationale has merit. "The ability to do all of your shopping in one place is especially advantageous around the holiday shopping season, when the average consumer is buying a lot of different products for many different people," Gorman says. "In terms of convenience, Amazon.com is without parallel."

The online marketing pioneer goes on to say that the appeal of Amazon.com cannot be totally attributed to its size or to the variety of products it offers. "Saying that Amazon.com is the best online retailer because it is the biggest online retailer is not untrue, but it is a bit reductive," Gorman says. "There are other strengths Amazon brings to the table that allows it to stand out from the rest of the pack."

"A big part of the Amazon appeal rests in the fact that it provides such a consistent shopping experience, across platforms," Gorman continues. "You can start your shopping experience at Amazon.com, then check up on the status of your order from your iPad. You can add to your wish list and make one-click purchases from your iPhone app. Amazon.com is there, all the time, whenever you have a spare minute to shop, and that is a critical part of its success."

Gorman also says that the Amazon app provides users with compelling reasons to buy from the retail giant. "You can scan the barcodes of products at brick-and-mortar stores and compare prices with Amazon -- and of course, you are almost always going to find that Amazon offers the better deal," Gorman says.

The online marketing pioneer goes on to point to the one-click checkout and fast shipping options as further reasons why consumers flock to Amazon.com. "There is also Amazon Prime, where you can bundle your shipping costs with instant video and more," he offers. "The bottom line is that Amazon has established itself as more than just a site where you can buy products. It is an immersive experience -- and for that matter, it is an immensely enjoyable and enticing experience. That is how Amazon stays on top."

Richard Gorman is a long-time online marketing authority, and is currently active on Google+.

ABOUT:

Richard Gorman is an online pioneer, and an authority within the direct response marketing industry; additionally, he is a technology zealot with a lengthy track record of predicting the latest and greatest advances in marketing technology and in social networking. Gorman is passionate about online marketing and online retail alike, and is excited for the ways in which technological advancements continue to move online business forward.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...