Welcome!

Wearables Authors: William Schmarzo, Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski

News Feed Item

Richard Gorman Heralds Amazon.com as 2012 E-Commerce Champion

According to Online Marketing Guru Richard Gorman, Amazon.com Led the Pack in the 2012 Holiday Shopping Season

NEW YORK, NY -- (Marketwire) -- 12/31/12 -- According to marketing pioneer Richard Gorman, Amazon.com was far-and-away the e-commerce champion of the 2012 holiday shopping season -- and he is hardly the only one who thinks so. Amazon.com recently topped the ForeSee customer experience survey, emerging as the clear leader in its field while competitors like Apple, Dell, and JCPenney.com all found their scores declining from previous years. Now, Gorman has issued a new statement to the press, reflecting on the ForeSee numbers and offering his own insights into why Amazon.com is the e-commerce portal of choice among consumers.

"This is a survey that is based entirely on consumer satisfaction surveys, and it only evaluates the top 100 e-commerce sites in existence," Gorman explains. "For eight years in a row now, Amazon.com has topped the charts, often by a sizable margin. That is a astonishing track record, and it just goes to show that, in the world of online retail, Amazon is the true 800-pound gorilla -- a company that thrives on innovation, but ultimately banks its reputation on the ability to satisfy customers across the board."

This year's ForeSee rankings evaluated 100 companies, on the basis of some 24,000 customer surveys. Amazon.com topped the list with a score of 88 out of 100 -- tying its record-setting score from last year. Amazon.com held steady in the rankings while many of its biggest competitors experienced minor drops in their scores.

According to the ForeSee report, the triumph of Amazon.com stems largely from the company's expansive array of products. The company appeals to consumers because it allows them to shop for a huge variety of merchandise, all in one place, the ForeSee report says. Gorman says this rationale has merit. "The ability to do all of your shopping in one place is especially advantageous around the holiday shopping season, when the average consumer is buying a lot of different products for many different people," Gorman says. "In terms of convenience, Amazon.com is without parallel."

The online marketing pioneer goes on to say that the appeal of Amazon.com cannot be totally attributed to its size or to the variety of products it offers. "Saying that Amazon.com is the best online retailer because it is the biggest online retailer is not untrue, but it is a bit reductive," Gorman says. "There are other strengths Amazon brings to the table that allows it to stand out from the rest of the pack."

"A big part of the Amazon appeal rests in the fact that it provides such a consistent shopping experience, across platforms," Gorman continues. "You can start your shopping experience at Amazon.com, then check up on the status of your order from your iPad. You can add to your wish list and make one-click purchases from your iPhone app. Amazon.com is there, all the time, whenever you have a spare minute to shop, and that is a critical part of its success."

Gorman also says that the Amazon app provides users with compelling reasons to buy from the retail giant. "You can scan the barcodes of products at brick-and-mortar stores and compare prices with Amazon -- and of course, you are almost always going to find that Amazon offers the better deal," Gorman says.

The online marketing pioneer goes on to point to the one-click checkout and fast shipping options as further reasons why consumers flock to Amazon.com. "There is also Amazon Prime, where you can bundle your shipping costs with instant video and more," he offers. "The bottom line is that Amazon has established itself as more than just a site where you can buy products. It is an immersive experience -- and for that matter, it is an immensely enjoyable and enticing experience. That is how Amazon stays on top."

Richard Gorman is a long-time online marketing authority, and is currently active on Google+.

ABOUT:

Richard Gorman is an online pioneer, and an authority within the direct response marketing industry; additionally, he is a technology zealot with a lengthy track record of predicting the latest and greatest advances in marketing technology and in social networking. Gorman is passionate about online marketing and online retail alike, and is excited for the ways in which technological advancements continue to move online business forward.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...