Welcome!

Wearables Authors: Harry Trott, Liz McMillan, Elizabeth White, Peter Silva, Pat Romanski

News Feed Item

Richard Gorman Heralds Amazon.com as 2012 E-Commerce Champion

According to Online Marketing Guru Richard Gorman, Amazon.com Led the Pack in the 2012 Holiday Shopping Season

NEW YORK, NY -- (Marketwire) -- 12/31/12 -- According to marketing pioneer Richard Gorman, Amazon.com was far-and-away the e-commerce champion of the 2012 holiday shopping season -- and he is hardly the only one who thinks so. Amazon.com recently topped the ForeSee customer experience survey, emerging as the clear leader in its field while competitors like Apple, Dell, and JCPenney.com all found their scores declining from previous years. Now, Gorman has issued a new statement to the press, reflecting on the ForeSee numbers and offering his own insights into why Amazon.com is the e-commerce portal of choice among consumers.

"This is a survey that is based entirely on consumer satisfaction surveys, and it only evaluates the top 100 e-commerce sites in existence," Gorman explains. "For eight years in a row now, Amazon.com has topped the charts, often by a sizable margin. That is a astonishing track record, and it just goes to show that, in the world of online retail, Amazon is the true 800-pound gorilla -- a company that thrives on innovation, but ultimately banks its reputation on the ability to satisfy customers across the board."

This year's ForeSee rankings evaluated 100 companies, on the basis of some 24,000 customer surveys. Amazon.com topped the list with a score of 88 out of 100 -- tying its record-setting score from last year. Amazon.com held steady in the rankings while many of its biggest competitors experienced minor drops in their scores.

According to the ForeSee report, the triumph of Amazon.com stems largely from the company's expansive array of products. The company appeals to consumers because it allows them to shop for a huge variety of merchandise, all in one place, the ForeSee report says. Gorman says this rationale has merit. "The ability to do all of your shopping in one place is especially advantageous around the holiday shopping season, when the average consumer is buying a lot of different products for many different people," Gorman says. "In terms of convenience, Amazon.com is without parallel."

The online marketing pioneer goes on to say that the appeal of Amazon.com cannot be totally attributed to its size or to the variety of products it offers. "Saying that Amazon.com is the best online retailer because it is the biggest online retailer is not untrue, but it is a bit reductive," Gorman says. "There are other strengths Amazon brings to the table that allows it to stand out from the rest of the pack."

"A big part of the Amazon appeal rests in the fact that it provides such a consistent shopping experience, across platforms," Gorman continues. "You can start your shopping experience at Amazon.com, then check up on the status of your order from your iPad. You can add to your wish list and make one-click purchases from your iPhone app. Amazon.com is there, all the time, whenever you have a spare minute to shop, and that is a critical part of its success."

Gorman also says that the Amazon app provides users with compelling reasons to buy from the retail giant. "You can scan the barcodes of products at brick-and-mortar stores and compare prices with Amazon -- and of course, you are almost always going to find that Amazon offers the better deal," Gorman says.

The online marketing pioneer goes on to point to the one-click checkout and fast shipping options as further reasons why consumers flock to Amazon.com. "There is also Amazon Prime, where you can bundle your shipping costs with instant video and more," he offers. "The bottom line is that Amazon has established itself as more than just a site where you can buy products. It is an immersive experience -- and for that matter, it is an immensely enjoyable and enticing experience. That is how Amazon stays on top."

Richard Gorman is a long-time online marketing authority, and is currently active on Google+.

ABOUT:

Richard Gorman is an online pioneer, and an authority within the direct response marketing industry; additionally, he is a technology zealot with a lengthy track record of predicting the latest and greatest advances in marketing technology and in social networking. Gorman is passionate about online marketing and online retail alike, and is excited for the ways in which technological advancements continue to move online business forward.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.