Welcome!

Wearables Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, Zakia Bouachraoui

News Feed Item

Wendy's Revamps Its Value Menu

Launch Supported by "Claim Your Taste" Digital Experience

DUBLIN, Ohio, Jan. 3, 2013 /PRNewswire/ -- As America enters another year of economic uncertainty, one thing Wendy's® can assure consumers of is that its value menu, originally introduced in 1989, is now completely revamped to include up to 18 menu items ranging from 99-cents to $1.99.*

(Photo: http://photos.prnewswire.com/prnh/20130103/CL35812 )

The Right Price Right Size Menu™, available in Wendy's restaurants nationwide, is not the standard value menu consisting mostly of snacks and side items. Wendy's value menu, among the largest in the quick service restaurant industry, offers customers an entire meal.  Examples include four different cheeseburgers, three types of chicken wraps, two side salad options, chili, and a chicken sandwich. The variety is so extensive; consumers can create 4,896 tasty trios from the Right Price Right Size Menu.

"Value is what you get, not just what you pay," said Craig Bahner, Wendy's Chief Marketing Office.  "Consumers are making smart choices how they spend their money.  Our new Right Price Right Size Menu is a cut above the competition in variety and taste by offering more flavor and meal options than other value menus."

Additionally, Wendy's is promoting a $1.99 Kids' Meal after 4:00pm with tasty options for apple slices, Juicy Juice® Apple Juice or TruMoo® Milk.   

"Today's economy makes it harder for families' to enjoy the fun experience of dining out together.  We're lowering our Kids' Meal price and offering more choices for side options.  Together with our expanded value menu, we offer quality foods, variety and portion sizes to make the family meal a great experience," Bahner said.

In 1989, Wendy's founder Dave Thomas introduced the Super Value Menu, a step that all major chains have since followed. Thomas' pioneering spirit lives on today with the introduction of the Right Price Right Size value menu.  This new menu not only delivers on value, but the consistent Wendy's promise of quality and fresh preparation.

Wendy's Launches Its Biggest Effort in the Digital Space
2013 marks the year of digital explosion by Wendy's to engage online consumers. The launch of "Claim Your Taste" game, wendys.com/claimyourtaste, is Wendy's biggest effort in the digital space by creating an exclusive online experience.

"Claim Your Taste" rewards customers for sharing online their favorite Right Price Right Size value menu items by becoming eligible to be a virtual spokesperson for their taste claims. Their Facebook profile picture and name may appear with their menu selections on Wendy's digital properties, including its Facebook page, wendys.com, and custom banner ads.

"'Claim Your Taste' is a fun way for our customers to share with us and their friends how they customize their value meals," said Bahner.  "It enables Wendy's fans to become virtual spokespeople for their taste claims. We encourage Wendy's fans to enjoy their taste claims at their nearby Wendy's and tell us what makes them their favorites on Twitter using #ClaimYourTaste."

"Claim Your Taste" is the first of a three-part digital effort that will run yearlong in support the Right Price Right Size Menu.

About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger company.  The Wendy's system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide.  For more information visit www.wendys.com, or www.aboutwendys.com.

*Recommended RPRS Menu pricing.  Prices and participation may vary.

Juicy Juice is a registered trademark of Societe Des Produits Nestle S.A., Vevey, Switzerland.
TruMoo is a registered trademark of Dean Food Company.

MEDIA CONTACTS:


Denny Lynch, 614-764-3553

 Eric Hills, 404-879-9290

[email protected]

[email protected]

SOURCE The Wendy’s Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.