Welcome!

Wearables Authors: Carmen Gonzalez, William Schmarzo, Yeshim Deniz, Jim Hansen, Liz McMillan

News Feed Item

TiVo Research and Analytics' Fourth Annual "Battle of the Consumer Electronics Brands at CES" Scorecard

Scorecard Answers the Question of "What Ads Were Least and Most Fast-Forwarded"; Results Underscore the Need for Brands to Embrace Granular TV Viewing Data Beyond Industry Currency to Improve Ad Effectiveness, Reduce Wasteful Spending; Winning Brands Incl

LAS VEGAS, NV -- (Marketwire) -- 01/08/13 -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today reported the winners and losers of its fourth annual Battle of the Consumer Electronics Brands at CES TV advertising competition.

Brands were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing. While overall fast-forwarding rates were the key criterion, many other factors were also considered in assigning winning and losing brands including the following: fast-forwarding rates in similar, or different, media environments (i.e. media type, networks, dayparts), fast-forwarding rates for spots that ran in the first and middle commercial pod positions, and fast-forwarding rates for different advertising creative executions for a given brand.

"This annual analysis continues to be an eye opener for consumer electronics brands and advertisers showing them just how valuable insights into TV viewing behavior that are more granular than the current ratings currency can be in terms of helping reduce wasteful ad spending," said Mark Lieberman, CEO TRA, Inc. "For example, our second-by-second measurement capabilities were able to show that for the first time in four years Kmart saw far less fast-forwarding than other major retailers. Armed with this information, these companies can go back to the board room and figure out better ways to target their desired audience and see an improved ROI from their advertising campaigns."

TRA announced the winning and losing brands, based on national TV ads that ran between January and November 2012, during the 2013 International Consumer Electronics Show (CES) in Las Vegas.

Retail Outlets
Best Buy vs. Mass Merchants: Wal-Mart, Target, Kmart, Sears [For the first time in four years Kmart wins in 2012's tightest race]

  • Kmart had the lowest overall fast-forward rate compared to all the other retailers in Cable.
  • Kmart delivered a significantly lower fast-forward rate in the first commercial pod position than the other retailers.
  • In the Early Morning daypart, where Kmart aired 11% of its spots, it scored the lowest fast-forward rate when compared to the other retailers.

HD Televisions
LG vs. Panasonic vs. Samsung [For the fourth year in a row the winner is... LG]

  • With overall spot counts down considerably from last year in the HD Television category, LG delivered the lowest fast-forward rate overall when compared to Panasonic and Samsung.
  • LG's Primetime fast-forward rate was 20% lower than Samsung's and 40% lower than Panasonic's.
  • While Panasonic aired a greater percent of its spots in the first pod position, LG's fast-forward rate was only half the rate of Panasonic's.
  • LG's fast-forward rate was also significantly lower than Panasonic and Samsung in the toughest pod position, the middle slot.

Wireless Telecom
AT&T Wireless vs. Sprint vs. T-Mobile vs. Verizon Wireless [For the fourth year running the winner is... Verizon Wireless]

  • Verizon dominated the category this year, scoring the lowest fast-forward rates overall, on Cable, and in Primetime.
  • With almost one quarter of its Broadcast spots airing on NBC, Verizon Wireless had the lowest fast-forward rate when compared to the other wireless carriers.
  • Verizon Wireless scored at least a 25% advantage over AT&T, Sprint and T-Mobile with its fast-forward rate in the coveted first pod position.

Handheld Video Game Consoles
Nintendo 3DS vs. Sony PlayStation Vita [The winner, for the third year in a row, is... Nintendo 3DS]

  • Nintendo 3DS delivered a fast-forward rate in Daytime that was only one-third the rate experienced by Sony PlayStation Vita.
  • While Sony aired significantly more spots in the first pod position, Nintendo 3DS scored a much lower fast-forward rate.
  • Both brands allocated a large percentage of their Cable spots to Comedy Central, but Nintendo 3DS received a significantly lower fast-forward rate.

Tablets
Amazon Kindle Fire vs. Apple iPad vs. Google Nexus 7 & 10 vs. Microsoft Surface vs. Barnes & Noble NOOK vs. Samsung Galaxy [The winner is... NOOK]

  • While the Apple iPad aired 20% of its spots in the first pod position and NOOK only 10%, NOOK scored a superior fast-forward rate in the first pod compared to all the other tablets.
  • All six tablet brands allocated a significant amount of spots to the USA Network and Comedy Central, but it was NOOK who delivered the lowest fast-forward rate on both networks.

Digital Cameras
Canon EOS vs. GoPro Hero vs. Nikon D vs. Olympus Pen [The winner is... Olympus Pen]

  • Despite Ashton Kutcher's best effort for Nikon D, the Olympus Pen had less overall fast-forwarding than the other digital camera advertisers.
  • Even though the Olympus Pen had fewer spots in the first pod position than the other brands, it delivered significantly less fast-forwarding.
  • The Olympus Pen spot "Amazing Image Quality" scored less fast-forwarding than the primary spots of the other digital camera advertisers.

Game System
Nintendo Wii U vs. Microsoft Kinect vs. Xbox 360 [The winner is... Xbox 360]

  • Xbox 360 garnered a lower overall fast-forward rate than Microsoft Kinect and Nintendo Wii U.
  • All three game systems managed to get only 10% of their spots in the coveted first pod position, but Xbox 360 came out on top when it came to fast-forward rate.
  • Xbox 360, Microsoft Kinect and Nintendo Wii U all aired significant schedules on ABC Family, but it was Xbox 360 that delivered the lowest fast-forward rate.

Video Game Systems for Children
LeapFrog Leapster GS vs. VTech Inno Tab [The winner in this new category is... VTech Inno Tab]

  • Both VTech and LeapFrog aired approximately one-third of their spots in Daytime where VTech scored a significantly lower fast-forward rate.
  • VTech also delivered the lower fast-forward rate in the first pod position.
  • The Food Network garnered a significant share of the spot allocation for VTech and LeapFrog, and it was VTech that experienced less fast-forwarding.

TRA also helps advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of advertisers with their own proprietary databases. To learn more about TRA's capabilities and services please visit www.traglobal.com

About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...