|By PR Newswire||
|January 10, 2013 02:00 PM EST||
SOUTHFIELD Mich., Jan. 10, 2013 /PRNewswire/ -- The North American International Auto Show has named WXYZ-TV the official television partner of the 2013 NAIAS Charity Preview. The Charity Preview is southeastern Michigan's most prestigious black-tie fundraiser. As the official broadcast station, WXYZ will bring viewers closer to all the glitz, glamour and excitement than any other television station. Celebrities, business leaders, and top industry executives will join WXYZ to celebrate Detroit's automotive industry and raise funds for local children's charities. Since 1976, the Charity Preview has raised more than $87 million for Southeastern Michigan children's charities, more than $49 million of which was raised in the past ten years alone.
"WXYZ is honored to be given this important distinction," said Ed Fernandez, Scripps divisional vice-president and WXYZ vice-president and general manager. "We are excited to once again contribute to the success of this premiere automotive event through our extensive coverage on-air, on the web and on mobile. We are also pleased to offer auto show visitors a day of fun activities at WXYZ's Family Day event."
WXYZ will broadcast "Red Carpet Charity Preview," a live 90-minute special beginning at 7 p.m. on Friday, January 18th. 7 Action News anchors Stephen Clark and Carolyn Clifford will host the program, along with 7 Action News anchors JoAnne Purtan, Alicia Smith, Vic Faust, Tom Leyden and Erin Nicole. The show will feature interviews with top automotive executives, the latest in high fashion from the show floor, and sneak peeks at the must-see vehicles and interactive displays visitors will be able to see at NAIAS. WXYZ.com and the station's mobile apps will provide companion coverage with photo galleries and red carpet access.
An encore presentation of "Red Carpet Charity Preview," will air on WXYZ on Saturday, January 19th at 8:30 a.m. Then, from 7:00-7:30 p.m. on Saturday, Channel 7 will give viewers an insider's view of the auto industry with "Cars are Stars," featuring reports on the latest trends in style, safety and technology from 7 Action News hosts Dave LewAllen and Glenda Lewis with reports from Anu Prakash and Dave Rexroth.
WXYZ will be the place to turn for all the automotive action beginning with the Press Preview. On January 14th and 15th, viewers can catch the action as it's happening on wxyz.com and the station's mobile apps with up-to-the-minute reports on the latest vehicle releases, all-day live streaming video of new car reveals, and in-depth analysis from industry insiders. WXYZ will also provide a special look at the show to followers on Facebook, Twitter and Instagram.
Join WXYZ-TV for Channel 7 Family Day at NAIAS on Friday, January 25th. Visitors to the show will have a chance to meet Channel 7 personalities and enjoy live bands, circus performers, magicians, artists, the Detroit Grand Prix Race Car Drivers, as well as kid's games and activities from Radio Disney. Visitors can also register to win one of seven iPod Nanos!
Throughout the show, WXYZ will provide complete auto show coverage on wxyz.com. Users can find the latest NAIAS information on WXYZ mobile apps for iPhone, iPad and Android devices, as well as all other smart phones and tablets. Once again, WXYZ's active community of social media followers will be invited to participate in exclusive events before the show opens to the public.
For details about WXYZ's coverage of NAIAS 2013, go to wxyz.com.
WXYZ-TV is owned by E.W. Scripps. Scripps is a leading media enterprise that embraces its rich history in delivering high-quality journalism through television stations, newspapers and the Scripps Howard News Service, while developing and expanding its digital strategies, including social gaming, for multiple platforms. The company provides community-changing breaking news, story-telling, investigations and interactive outreach at 19 television stations in major markets such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa, and 13 newspaper markets, including Memphis, Knoxville, Naples, Fla., and Corpus Christi, Texas. Since 1941, Scripps has operated the National Spelling Bee, one of America's most-enduring celebrations of academic excellence.
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